arXiv subjects

Taka Kato

Publications and source records attributed to Taka Kato.

4 recordsLinked to original sources

arXiv2026

Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact

Generative artificial intelligence changes how firms reach customers, but standard marketing data do not record how often users see and notice a firm's name in generated answers. We develop Generative Marketing Mix Modeling (GMMM) to estimate the causal effects of Generative Engine Optimization (GEO) and Generative Engine Marketing (GEM). For GEO, GMMM combines repeated generated answers with question counts, shares of use across generative systems, and notice probabilities. For GEM, it combines records of sponsored placements with notice probabilities. GMMM compares expected business responses under alternative treatment sequences and establishes sufficient conditions for identifying the resulting effects. We investigate the empirical performance of the proposed method using simulated answers to product recommendation in English and Japanese.

stat.ML↗

arXiv2026

Handover of In-Context Learning State Across Session Boundaries

This study investigates the methodological and theoretical properties of session handover in applications that use large language models. A task may continue in a new session when the context reaches the model's input limit, when the application restarts, or when another agent is asked to finish the task. The application must then decide which information from the earlier session to pass on. We formulate handover as the transfer of a task-relative in-context learning (ICL) state and distinguish exact recovery of earlier material from preservation of the target distribution. Under an exogeneity condition, predictive equivalence characterizes the coarsest deterministic sufficient handover and gives a fixed-length bit requirement. The analysis isolates the effects of the memory constraint, the writer, and the continuation procedure, and quantifies the cost of writing before the realized downstream query is known. We propose a three-part record that stores decisions and constraints exactly, uses task-justified statistics for repeated evidence, and retains original observations whose effect is not preserved by those statistics. Gaussian linear regression gives an exact finite-dimensional handover and finite-bit perturbation bounds, while nonparametric regression gives upper and lower bounds that relate memory to squared prediction error. These results provide a theory and method for deciding what a handover must retain and how its memory requirement depends on the continuation task.

cs.AI↗

arXiv2026

Vector Search As Nearest Neighbor Matching: RAG-based Policy Learning in Causal Inference

We propose one-step and two-step methods for policy learning with retrieval-augmented generation (RAG). We formulate RAG-based action selection under the potential outcome framework. In the two-step method, vector search retrieves action-specific neighboring evidence in an embedding space, the generator estimates conditional expected outcomes or their contrasts, and a plug-in rule selects an action. This formulation connects action-specific vector search with nearest-neighbor matching in causal inference. We decompose the regret of the two-step method into candidate-generation regret and within-candidate choice regret, and we bound the latter using prediction-error guarantees for nearest-neighbor estimators and transformers. We evaluate the one-step method directly as a policy because its intermediate computation is unobserved.

econ.EM↗

arXiv2026

Which Algorithm Specification Formats Help Language Models Implement Machine Learning Algorithms?

Large language models (LLMs) are increasingly used to implement algorithms from research manuscripts, but papers often leave implementation choices implicit. This study examines how the written format of an algorithm specification affects first-pass LLM implementation accuracy. We compare ordinary prose, LaTeX algorithm-style pseudocode, PDF-like extracted pseudocode, Markdown fields, YAML-like specifications, JSON-like specifications, and Python code stubs across five machine learning tasks, three models, and four experimental settings, yielding 4,020 generated implementations. Hidden tests evaluate details that often determine correctness, including tie-breaking, array shapes, numerical rules, return structures, and invalid-input behavior. Under the core-information setting, LaTeX algorithm-style pseudocode has the largest average format effect, with YAML-like specifications and ordinary prose close behind. Under complete information, GPT-5.4 mini shows no format differences in the matched comparisons, whereas Gemma 3 4B and Llama 3.2 3B still do. Code stubs do not consistently improve correctness despite specifying the function signature. The results support a writing recommendation: authors should state the interface, computation steps, numerical rules, and boundary-case behavior explicitly, instead of relying on a particular surface format to carry those details.

cs.SE↗