arXiv subjects

Tan Yu

Publications and source records attributed to Tan Yu.

25 records · Page 2Linked to original sources

arXiv2022

Decomposing User-APP Graph into Subgraphs for Effective APP and User Embedding Learning

APP-installation information is helpful to describe the user's characteristics. The users with similar APPs installed might share several common interests and behave similarly in some scenarios. In this work, we learn a user embedding vector based on each user's APP-installation information. Since the user APP-installation embedding is learnable without dependency on the historical intra-APP behavioral data of the user, it complements the intra-APP embedding learned within each specific APP. Thus, they considerably help improve the effectiveness of the personalized advertising in each APP, and they are particularly beneficial for the cold start of the new users in the APP. In this paper, we formulate the APP-installation user embedding learning into a bipartite graph embedding problem. The main challenge in learning an effective APP-installation user embedding is the imbalanced data distribution. In this case, graph learning tends to be dominated by the popular APPs, which billions of users have installed. In other words, some niche/specialized APPs might have a marginal influence on graph learning. To effectively exploit the valuable information from the niche APPs, we decompose the APP-installation graph into a set of subgraphs. Each subgraph contains only one APP node and the users who install the APP. For each mini-batch, we only sample the users from the same subgraph in the training process. Thus, each APP can be involved in the training process in a more balanced manner. After integrating the learned APP-installation user embedding into our online personal advertising platform, we obtained a considerable boost in CTR, CVR, and revenue.

cs.IR↗

arXiv2022

Boost CTR Prediction for New Advertisements via Modeling Visual Content

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user behaviors are not feasible to describe new ads without previous interactions with users. To overcome the limitations of behavior ID features in modeling new ads, we exploit the visual content in ads to boost the performance of CTR prediction models. Specifically, we map each ad into a set of visual IDs based on its visual content. These visual IDs are further used for generating the visual embedding for enhancing CTR prediction models. We formulate the learning of visual IDs into a supervised quantization problem. Due to a lack of class labels for commercial images in advertisements, we exploit image textual descriptions as the supervision to optimize the image extractor for generating effective visual IDs. Meanwhile, since the hard quantization is non-differentiable, we soften the quantization operation to make it support the end-to-end network training. After mapping each image into visual IDs, we learn the embedding for each visual ID based on the historical user-ad interactions accumulated in the past. Since the visual ID embedding depends only on the visual content, it generalizes well to new ads. Meanwhile, the visual ID embedding complements the ad behavior ID embedding. Thus, it can considerably boost the performance of the CTR prediction models previously relying on behavior ID features for both new ads and ads that have accumulated rich user behaviors. After incorporating the visual ID embedding in the CTR prediction model of Baidu online advertising, the average CTR of ads improves by 1.46%, and the total charge increases by 1.10%.

cs.IR↗

arXiv2022

Tree-based Text-Vision BERT for Video Search in Baidu Video Advertising

The advancement of the communication technology and the popularity of the smart phones foster the booming of video ads. Baidu, as one of the leading search engine companies in the world, receives billions of search queries per day. How to pair the video ads with the user search is the core task of Baidu video advertising. Due to the modality gap, the query-to-video retrieval is much more challenging than traditional query-to-document retrieval and image-to-image search. Traditionally, the query-to-video retrieval is tackled by the query-to-title retrieval, which is not reliable when the quality of tiles are not high. With the rapid progress achieved in computer vision and natural language processing in recent years, content-based search methods becomes promising for the query-to-video retrieval. Benefited from pretraining on large-scale datasets, some visionBERT methods based on cross-modal attention have achieved excellent performance in many vision-language tasks not only in academia but also in industry. Nevertheless, the expensive computation cost of cross-modal attention makes it impractical for large-scale search in industrial applications. In this work, we present a tree-based combo-attention network (TCAN) which has been recently launched in Baidu's dynamic video advertising platform. It provides a practical solution to deploy the heavy cross-modal attention for the large-scale query-to-video search. After launching tree-based combo-attention network, click-through rate gets improved by 2.29\% and conversion rate get improved by 2.63\%.

cs.CV↗

arXiv2021

MVT: Multi-view Vision Transformer for 3D Object Recognition

Inspired by the great success achieved by CNN in image recognition, view-based methods applied CNNs to model the projected views for 3D object understanding and achieved excellent performance. Nevertheless, multi-view CNN models cannot model the communications between patches from different views, limiting its effectiveness in 3D object recognition. Inspired by the recent success gained by vision Transformer in image recognition, we propose a Multi-view Vision Transformer (MVT) for 3D object recognition. Since each patch feature in a Transformer block has a global reception field, it naturally achieves communications between patches from different views. Meanwhile, it takes much less inductive bias compared with its CNN counterparts. Considering both effectiveness and efficiency, we develop a global-local structure for our MVT. Our experiments on two public benchmarks, ModelNet40 and ModelNet10, demonstrate the competitive performance of our MVT.

cs.CV↗

arXiv2021

S$^2$-MLPv2: Improved Spatial-Shift MLP Architecture for Vision

Recently, MLP-based vision backbones emerge. MLP-based vision architectures with less inductive bias achieve competitive performance in image recognition compared with CNNs and vision Transformers. Among them, spatial-shift MLP (S$^2$-MLP), adopting the straightforward spatial-shift operation, achieves better performance than the pioneering works including MLP-mixer and ResMLP. More recently, using smaller patches with a pyramid structure, Vision Permutator (ViP) and Global Filter Network (GFNet) achieve better performance than S$^2$-MLP. In this paper, we improve the S$^2$-MLP vision backbone. We expand the feature map along the channel dimension and split the expanded feature map into several parts. We conduct different spatial-shift operations on split parts. Meanwhile, we exploit the split-attention operation to fuse these split parts. Moreover, like the counterparts, we adopt smaller-scale patches and use a pyramid structure for boosting the image recognition accuracy. We term the improved spatial-shift MLP vision backbone as S$^2$-MLPv2. Using 55M parameters, our medium-scale model, S$^2$-MLPv2-Medium achieves an $83.6\%$ top-1 accuracy on the ImageNet-1K benchmark using $224\times 224$ images without self-attention and external training data.

cs.CV↗

arXiv2021

Rethinking Token-Mixing MLP for MLP-based Vision Backbone

In the past decade, we have witnessed rapid progress in the machine vision backbone. By introducing the inductive bias from the image processing, convolution neural network (CNN) has achieved excellent performance in numerous computer vision tasks and has been established as \emph{de facto} backbone. In recent years, inspired by the great success achieved by Transformer in NLP tasks, vision Transformer models emerge. Using much less inductive bias, they have achieved promising performance in computer vision tasks compared with their CNN counterparts. More recently, researchers investigate using the pure-MLP architecture to build the vision backbone to further reduce the inductive bias, achieving good performance. The pure-MLP backbone is built upon channel-mixing MLPs to fuse the channels and token-mixing MLPs for communications between patches. In this paper, we re-think the design of the token-mixing MLP. We discover that token-mixing MLPs in existing MLP-based backbones are spatial-specific, and thus it is sensitive to spatial translation. Meanwhile, the channel-agnostic property of the existing token-mixing MLPs limits their capability in mixing tokens. To overcome those limitations, we propose an improved structure termed as Circulant Channel-Specific (CCS) token-mixing MLP, which is spatial-invariant and channel-specific. It takes fewer parameters but achieves higher classification accuracy on ImageNet1K benchmark.

cs.CV↗

arXiv2021

S$^2$-MLP: Spatial-Shift MLP Architecture for Vision

Recently, visual Transformer (ViT) and its following works abandon the convolution and exploit the self-attention operation, attaining a comparable or even higher accuracy than CNNs. More recently, MLP-Mixer abandons both the convolution and the self-attention operation, proposing an architecture containing only MLP layers. To achieve cross-patch communications, it devises an additional token-mixing MLP besides the channel-mixing MLP. It achieves promising results when training on an extremely large-scale dataset. But it cannot achieve as outstanding performance as its CNN and ViT counterparts when training on medium-scale datasets such as ImageNet1K and ImageNet21K. The performance drop of MLP-Mixer motivates us to rethink the token-mixing MLP. We discover that the token-mixing MLP is a variant of the depthwise convolution with a global reception field and spatial-specific configuration. But the global reception field and the spatial-specific property make token-mixing MLP prone to over-fitting. In this paper, we propose a novel pure MLP architecture, spatial-shift MLP (S$^2$-MLP). Different from MLP-Mixer, our S$^2$-MLP only contains channel-mixing MLP. We utilize a spatial-shift operation for communications between patches. It has a local reception field and is spatial-agnostic. It is parameter-free and efficient for computation. The proposed S$^2$-MLP attains higher recognition accuracy than MLP-Mixer when training on ImageNet-1K dataset. Meanwhile, S$^2$-MLP accomplishes as excellent performance as ViT on ImageNet-1K dataset with considerably simpler architecture and fewer FLOPs and parameters.

cs.CV↗