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Virgílio Almeida

Publications and source records attributed to Virgílio Almeida.

4 recordsLinked to original sources

Analyzing the "Sleeping Giants" Activism Model in Brazil

In 2020, amidst the COVID pandemic and a polarized political climate, the Sleeping Giants online activist movement gained traction in Brazil. Its rationale was simple: to curb the spread of misinformation by harming the advertising revenue of sources that produce this type of content. Like its international counterparts, Sleeping Giants Brasil (SGB) campaigned against media outlets using Twitter to ask companies to remove ads from the targeted outlets. This work presents a thorough quantitative characterization of this activism model, analyzing the three campaigns carried out by SGB between May and September 2020. To do so, we use digital traces from both Twitter and Google Trends, toxicity and sentiment classifiers trained for the Portuguese language, and an annotated corpus of SGB's tweets. Our key findings were threefold. First, we found that SGB's requests to companies were largely successful (with 83.85\% of all 192 targeted companies responding positively) and that user pressure was correlated to the speed of companies' responses. Second, there were no significant changes in the online attention and the user engagement going towards the targeted media outlets in the six months that followed SGB's campaign (as measured by Google Trends and Twitter engagement). Third, we observed that user interactions with companies changed only transiently, even if the companies did not respond to SGB's request. Overall, our results paint a nuanced portrait of internet activism. On the one hand, they suggest that SGB was successful in getting companies to boycott specific media outlets, which may have harmed their advertisement revenue stream. On the other hand, they also suggest that the activist movement did not impact the online attention these media outlets received nor the online image of companies that did not respond positively to their requests.

cs.CY↗

Understanding the impact of the alphabetical ordering of names in user interfaces: a gender bias analysis

Listing people alphabetically on an electronic output device is a traditional technique, since alphabetical order is easily perceived by users and facilitates access to information. However, this apparently harmless technique, especially when the list is ordered by first name, needs to be used with caution by designers and programmers. We show, via empirical data analysis, that when an interface displays people's first name in alphabetical order in several pages/screens, each page/screen may have imbalances in respect to gender of its Top-k individuals.k represents the size of the list of names visualized first, which may be the number of names that fits in a screen page of a certain device.The research work was carried out with the analysis of actual datasets of names of five different countries. Each dataset has a person name and the frequency of adoption of the name in the country.Our analysis shows that, even though all countries have exhibit imbalance problems, the samples of individuals with Brazilian and Spanish first names are more prone to gender imbalance among their Top-k individuals. These results can be useful for designers and engineers to construct information systems that avoid gender bias induction.

cs.HC↗

Characterizing Attention Cascades in WhatsApp Groups

An important political and social phenomena discussed in several countries, like India and Brazil, is the use of WhatsApp to spread false or misleading content. However, little is known about the information dissemination process in WhatsApp groups. Attention affects the dissemination of information in WhatsApp groups, determining what topics or subjects are more attractive to participants of a group. In this paper, we characterize and analyze how attention propagates among the participants of a WhatsApp group. An attention cascade begins when a user asserts a topic in a message to the group, which could include written text, photos, or links to articles online. Others then propagate the information by responding to it. We analyzed attention cascades in more than 1.7 million messages posted in 120 groups over one year. Our analysis focused on the structural and temporal evolution of attention cascades as well as on the behavior of users that participate in them. We found specific characteristics in cascades associated with groups that discuss political subjects and false information. For instance, we observe that cascades with false information tend to be deeper, reach more users, and last longer in political groups than in non-political groups.

cs.SI↗

Dawn of the Selfie Era: The Whos, Wheres, and Hows of Selfies on Instagram

Online interactions are increasingly involving images, especially those containing human faces, which are naturally attention grabbing and more effective at conveying feelings than text. To understand this new convention of digital culture, we study the collective behavior of sharing selfies on Instagram and present how people appear in selfies and which patterns emerge from such interactions. Analysis of millions of photos shows that the amount of selfies has increased by 900 times from 2012 to 2014. Selfies are an effective medium to grab attention; they generate on average 1.1--3.2 times more likes and comments than other types of content on Instagram. Compared to other content, interactions involving selfies exhibit variations in homophily scores (in terms of age and gender) that suggest they are becoming more widespread. Their style also varies by cultural boundaries in that the average age and majority gender seen in selfies differ from one country to another. We provide explanations of such country-wise variations based on cultural and socioeconomic contexts.

cs.SI↗