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Vishal Vaingankar

Publications and source records attributed to Vishal Vaingankar.

3 recordsLinked to original sources

Causal-Informed Hybrid Online Adaptive Optimization for Ad Load Personalization in Large-Scale Social Networks

Personalizing ad load in large-scale social networks requires balancing user experience and conversions under operational constraints. Traditional primal-dual methods enforce constraints reliably but adapt slowly in dynamic environments, while Bayesian Optimization (BO) enables exploration but suffers from slow convergence. We propose a hybrid online adaptive optimization framework CTRCBO ( Cohort-Based Trust Region Contextual Bayesian Optimization), combining primal-dual with BO, enhanced by trust-region updates and Gaussian Process Regression (GPR) surrogates for both objectives and constraints. Our approach leverages a upstream Causal ML model to inform the surrogate, improving decision quality and enabling efficient exploration-exploitation and online tuning. We evaluate our method on a billion-user social network, demonstrating faster convergence, robust constraint satisfaction, and improved personalization metrics, including real-world online AB test results.

cs.SI

Treatment Effect Learning Under Sequential Randomization

Sequential treatment assignments in online experiments lead to complex dependency structures, often rendering identification, estimation and inference over treatments a challenge. Treatments in one session (e.g., a user logging on) can have an effect that persists into subsequent sessions, leading to cumulative effects on outcomes measured at a later stage. This can render standard methods for identification and inference trivially misspecified. We propose T-Learners layered into the G-Formula for this setting, building on literature from causal machine learning and identification in sequential settings. In a simple simulation, this approach prevents decaying accuracy in the presence of carry-over effects, highlighting the importance of identification and inference strategies tailored to the nature of systems often seen in the tech domain.

stat.AP

Retinal oscillations carry visual information to cortex

Thalamic relay cells fire action potentials that transmit information from retina to cortex. The amount of information that spike trains encode is usually estimated from the precision of spike timing with respect to the stimulus. Sensory input, however, is only one factor that influences neural activity. For example, intrinsic dynamics, such as oscillations of networks of neurons, also modulate firing pattern. Here, we asked if retinal oscillations might help to convey information to neurons downstream. Specifically, we made whole-cell recordings from relay cells to reveal retinal inputs (EPSPs) and thalamic outputs (spikes) and analyzed these events with information theory. Our results show that thalamic spike trains operate as two multiplexed channels. One channel, which occupies a low frequency band (<30 Hz), is encoded by average firing rate with respect to the stimulus and carries information about local changes in the image over time. The other operates in the gamma frequency band (40-80 Hz) and is encoded by spike time relative to the retinal oscillations. Because these oscillations involve extensive areas of the retina, it is likely that the second channel transmits information about global features of the visual scene. At times, the second channel conveyed even more information than the first.

q-bio.NC