arXiv subjects

Wencai Ye

Publications and source records attributed to Wencai Ye.

6 recordsLinked to original sources

arXiv2026

TAGR: Temporally Adaptive Generative Recommendation for Industrial Live-Streaming Advertising

Live-streaming advertising is an important monetization channel on short-video and e-commerce platforms, where rapidly changing live content, promoted products, and user feedback impose strong freshness requirements on recommendation models. Existing generative recommenders designed for static domains fail at three levels: static semantic IDs (SID) cannot track evolving live ads; single-scale behavior modeling misses shifting intent; preference optimization conflicts between fresh on-policy feedback and training stability. We propose TAGR, a generative recommendation framework with temporal adaptation at three levels: live-ad tokenization, user intent modeling, and preference alignment. At the token level, Live Semantic-Collaborative ID (LSID) periodically refreshes each active ad's SID based on its current live scene and promoted products, while retaining a stable hierarchical token vocabulary for autoregressive generation. At the intent level, Intent-Aware Generation (IAG) models live-room entry histories at multiple temporal granularities as the primary intent sequence, keeps auxiliary behaviors as separate inputs, and weights next-token prediction (NTP) using post-request intent evidence and business value. At the alignment level, Intermittent On-Policy Preference Optimization (IOPO) periodically samples fresh candidate groups from the current policy and performs behavior- and value-aligned preference updates interleaved with supervised NTP maintenance to preserve learned behavior distribution. Deployed on a large-scale e-commerce live-stream advertising platform, TAGR improves live-room entry and shopping-cart click rates by 8.5% and 7.4%, respectively, and achieves a 16.1% revenue lift over the production baseline. These results demonstrate the effectiveness and industrial viability of temporally adaptive generative recommendation for live-stream advertising.

cs.IR↗

arXiv2026

Generative Recommendation for Large-Scale Advertising

Generative recommendation has recently attracted widespread attention in industry due to its potential for scaling and stronger model capacity. However, deploying real-time generative recommendation in large-scale advertising requires designs beyond large-language-model (LLM)-style training and serving recipes. We present a production-oriented generative recommender co-designed across architecture, learning, and serving, named GR4AD (Generative Recommendation for ADdvertising). As for tokenization, GR4AD proposes UA-SID (Unified Advertisement Semantic ID) to capture complicated business information. Furthermore, GR4AD introduces LazyAR, a lazy autoregressive decoder that relaxes layer-wise dependencies for short, multi-candidate generation, preserving effectiveness while reducing inference cost, which facilitates scaling under fixed serving budgets. To align optimization with business value, GR4AD employs VSL (Value-Aware Supervised Learning) and proposes RSPO (Ranking-Guided Softmax Preference Optimization), a ranking-aware, list-wise reinforcement learning algorithm that optimizes value-based rewards under list-level metrics for continual online updates. For online inference, we further propose dynamic beam serving, which adapts beam width across generation levels and online load to control compute. Large-scale online A/B tests show up to 4.2% ad revenue improvement over an existing DLRM-based stack, with consistent gains from both model scaling and inference-time scaling. GR4AD has been fully deployed in Kuaishou advertising system with over 400 million users and achieves high-throughput real-time serving.

cs.IR↗

arXiv2025

DAS: Dual-Aligned Semantic IDs Empowered Industrial Recommender System

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models (MLLMs) embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process. To address these limitations, we propose a novel and flexible one-stage Dual-Aligned Semantic IDs (DAS) method that simultaneously optimizes quantization and alignment, preserving semantic integrity and alignment quality while avoiding the information loss typically associated with two-stage methods. Meanwhile, DAS achieves more efficient alignment between the semantic IDs and collaborative signals, with the following two innovative and effective approaches: (1) Multi-view Constrative Alignment: To maximize mutual information between semantic IDs and collaborative signals, we first incorporate an ID-based CF debias module, and then design three effective contrastive alignment methods: dual user-to-item (u2i), dual item-to-item/user-to-user (i2i/u2u), and dual co-occurrence item-to-item/user-to-user (i2i/u2u). (2) Dual Learning: By aligning the dual quantizations of users and ads, the constructed semantic IDs for users and ads achieve stronger alignment. Finally, we conduct extensive offline experiments and online A/B tests to evaluate DAS's effectiveness, which is now successfully deployed across various advertising scenarios at Kuaishou App, serving over 400 million users daily.

cs.IR↗

arXiv2025

Align$^3$GR: Unified Multi-Level Alignment for LLM-based Generative Recommendation

Large Language Models (LLMs) demonstrate significant advantages in leveraging structured world knowledge and multi-step reasoning capabilities. However, fundamental challenges arise when transforming LLMs into real-world recommender systems due to semantic and behavioral misalignment. To bridge this gap, we propose Align$^3$GR, a novel framework that unifies token-level, behavior modeling-level, and preference-level alignment. Our approach introduces: Dual tokenization fusing user-item semantic and collaborative signals. Enhanced behavior modeling with bidirectional semantic alignment. Progressive DPO strategy combining self-play (SP-DPO) and real-world feedback (RF-DPO) for dynamic preference adaptation. Experiments show Align$^3$GR outperforms the SOTA baseline by +17.8% in Recall@10 and +20.2% in NDCG@10 on the public dataset, with significant gains in online A/B tests and full-scale deployment on an industrial large-scale recommendation platform.

cs.IR↗

arXiv2025

HSA-Net: Hierarchical and Structure-Aware Framework for Efficient and Scalable Molecular Language Modeling

Molecular representation learning, a cornerstone for downstream tasks like molecular captioning and molecular property prediction, heavily relies on Graph Neural Networks (GNN). However, GNN suffers from the over-smoothing problem, where node-level features collapse in deep GNN layers. While existing feature projection methods with cross-attention have been introduced to mitigate this issue, they still perform poorly in deep features. This motivated our exploration of using Mamba as an alternative projector for its ability to handle complex sequences. However, we observe that while Mamba excels at preserving global topological information from deep layers, it neglects fine-grained details in shallow layers. The capabilities of Mamba and cross-attention exhibit a global-local trade-off. To resolve this critical global-local trade-off, we propose Hierarchical and Structure-Aware Network (HSA-Net), a novel framework with two modules that enables a hierarchical feature projection and fusion. Firstly, a Hierarchical Adaptive Projector (HAP) module is introduced to process features from different graph layers. It learns to dynamically switch between a cross-attention projector for shallow layers and a structure-aware Graph-Mamba projector for deep layers, producing high-quality, multi-level features. Secondly, to adaptively merge these multi-level features, we design a Source-Aware Fusion (SAF) module, which flexibly selects fusion experts based on the characteristics of the aggregation features, ensuring a precise and effective final representation fusion. Extensive experiments demonstrate that our HSA-Net framework quantitatively and qualitatively outperforms current state-of-the-art (SOTA) methods.

cs.LG↗

arXiv2025

SweetTok: Semantic-Aware Spatial-Temporal Tokenizer for Compact Video Discretization

This paper presents the \textbf{S}emantic-a\textbf{W}ar\textbf{E} spatial-t\textbf{E}mporal \textbf{T}okenizer (SweetTok), a novel video tokenizer to overcome the limitations in current video tokenization methods for compacted yet effective discretization. Unlike previous approaches that process flattened local visual patches via direct discretization or adaptive query tokenization, SweetTok proposes a decoupling framework, compressing visual inputs through distinct spatial and temporal queries via \textbf{D}ecoupled \textbf{Q}uery \textbf{A}uto\textbf{E}ncoder (DQAE). This design allows SweetTok to efficiently compress video token count while achieving superior fidelity by capturing essential information across spatial and temporal dimensions. Furthermore, we design a \textbf{M}otion-enhanced \textbf{L}anguage \textbf{C}odebook (MLC) tailored for spatial and temporal compression to address the differences in semantic representation between appearance and motion information. SweetTok significantly improves video reconstruction results by \textbf{42.8\%} w.r.t rFVD on UCF-101 dataset. With a better token compression strategy, it also boosts downstream video generation results by \textbf{15.1\%} w.r.t gFVD. Additionally, the compressed decoupled tokens are imbued with semantic information, enabling few-shot recognition capabilities powered by LLMs in downstream applications.

cs.CV↗