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Wenlin Zhao

Publications and source records attributed to Wenlin Zhao.

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Teacher Retains Full Tokens, Student Merges Efficiently: TM20K for E-Commerce Sequence Modeling in Ad Recommendation

Benefiting from ultra-long behavior sequence modeling, existing recommender systems bring users a better experience via simultaneously considering their long-term and short-term interests. Nevertheless, extended sequence lengths introduce substantial burdens on training efficiency and serving throughput. Prior approaches typically utilize search-based or cluster-based compression on ultra-long sequences at the cost of fine-grained information, or rely on various lightweight target attention structures incapable of sufficient sequential feature extraction. In this paper, we balance the effectiveness and efficiency for ultra-long sequence modeling via full transformer modeling accompanied with a two-stage knowledge distillation framework. First, both teacher and student models take the full attention mechanism rather than pure target-sequence attention for effective sequence scaling. For student models, we propose several simple yet well-motivated token merge approaches, significantly compressing the sequence length while maintaining an acceptable performance. Then, a one-time teacher is heavily trained with full sequence tokens, further boosting the performance of student models via knowledge distillation. The proposed paradigm named TM20K has been successfully deployed in ByteDance's e-commerce advertising recommender system that extends the e-commerce sequence length to 20K, delivering substantial improvements in key business metrics (e.g., ADSS +1.036\%) while keeping the training and serving cost nearly the same as the online state-of-the-art model (e.g., serving latency only +5.6\%).

cs.IR

Rec-Distill: An Industrial Distillation Pipeline for Large-Scale Recommendation Models

Large recommendation models have demonstrated substantial potential gains under scaling laws, yet these gains are difficult to realize in industrial recommendation systems because real-world deployment requires lightweight models with strict serving efficiency and latency guarantees. This creates a fundamental gap between offline model scaling and online deployment. In this work, we present Rec-Distill, an industrial distillation pipeline that transfers the performance gains of large-scale recommendation modeling to efficient serving models. Rec-Distill combines large-teacher scaling with student-side transfer optimization through decoupled training, black-box distillation, debiasing mechanism, and a hybrid batch-streaming pipeline for dynamic recommendation environments. Across multiple recommendation and advertising scenarios on real-world platforms, our framework scales teacher models up to 24B dense parameters and 20K behavior sequence length, while enabling lightweight students to recover a substantial portion of teacher gains, with distillation transferability exceeding 60% in the best setting. Extensive offline and online experiments further show that these transferred gains consistently translate into measurable business improvements under industrial constraints. These results demonstrate that Rec-Distill provides a practical framework for distilling large-scale recommendation models into deployable, cost-efficient serving systems, while also establishing a reliable path toward scaling recommendation models to even larger regimes in the future.

cs.IR

IAT: Instance-As-Token Compression for Historical User Sequence Modeling in Industrial Recommender Systems

Although sophisticated sequence modeling paradigms have achieved remarkable success in recommender systems, the information capacity of hand-crafted sequential features constrains the performance upper bound. To better enhance user experience by encoding historical interaction patterns, this paper presents a novel two-stage sequence modeling framework termed Instance-As-Token (IAT). The first stage of IAT compresses all features of each historical interaction instance into a unified instance embedding, which encodes the interaction characteristics in a compact yet informative token. Both temporal-order and user-order compression schemes are proposed, with the latter better aligning with the demands of downstream sequence modeling. The second stage involves the downstream task fetching fixed-length compressed instance tokens via timestamps and adopting standard sequence modeling approaches to learn long-range preferences patterns. Extensive experiments demonstrate that IAT significantly outperforms state-of-the-art methods and exhibits superior in-domain and cross-domain transferability. IAT has been successfully deployed in real-world industrial recommender systems, including e-commerce advertising, shopping mall marketing, and live-streaming e-commerce, delivering substantial improvements in key business metrics.

cs.IR

TokenMixer-Large: Scaling Up Large Ranking Models in Industrial Recommenders

While scaling laws for recommendation models have gained significant traction, existing architectures such as Wukong, HiFormer and DHEN, often struggle with sub-optimal designs and hardware under-utilization, limiting their practical scalability. Our previous TokenMixer architecture (introduced in RankMixer paper) addressed effectiveness and efficiency by replacing self-attention with a ightweight token-mixing operator; however, it faced critical bottlenecks in deeper configurations, including sub-optimal residual paths, vanishing gradients, incomplete MoE sparsification and constrained scalability. In this paper, we propose TokenMixer-Large, a systematically evolved architecture designed for extreme-scale recommendation. By introducing a mixing-and-reverting operation, inter-layer residuals and the auxiliary loss, we ensure stable gradient propagation even as model depth increases. Furthermore, we incorporate a Sparse Per-token MoE to enable efficient parameter expansion. TokenMixer-Large successfully scales its parameters to 7-billion and 15-billion on online traffic and offline experiments, respectively. Currently deployed in multiple scenarios at ByteDance, TokenMixer-Large has achieved significant offline and online performance gains, delivering an increase of +1.66\% in orders and +2.98\% in per-capita preview payment GMV for e-commerce, improving ADSS by +2.0\% in advertising and achieving a +1.4\% revenue growth for live streaming.

cs.IR

RankMixer: Scaling Up Ranking Models in Industrial Recommenders

Recent progress on large language models (LLMs) has spurred interest in scaling up recommendation systems, yet two practical obstacles remain. First, training and serving cost on industrial Recommenders must respect strict latency bounds and high QPS demands. Second, most human-designed feature-crossing modules in ranking models were inherited from the CPU era and fail to exploit modern GPUs, resulting in low Model Flops Utilization (MFU) and poor scalability. We introduce RankMixer, a hardware-aware model design tailored towards a unified and scalable feature-interaction architecture. RankMixer retains the transformer's high parallelism while replacing quadratic self-attention with multi-head token mixing module for higher efficiency. Besides, RankMixer maintains both the modeling for distinct feature subspaces and cross-feature-space interactions with Per-token FFNs. We further extend it to one billion parameters with a Sparse-MoE variant for higher ROI. A dynamic routing strategy is adapted to address the inadequacy and imbalance of experts training. Experiments show RankMixer's superior scaling abilities on a trillion-scale production dataset. By replacing previously diverse handcrafted low-MFU modules with RankMixer, we boost the model MFU from 4.5\% to 45\%, and scale our ranking model parameters by 100x while maintaining roughly the same inference latency. We verify RankMixer's universality with online A/B tests across two core application scenarios (Recommendation and Advertisement). Finally, we launch 1B Dense-Parameters RankMixer for full traffic serving without increasing the serving cost, which improves user active days by 0.3\% and total in-app usage duration by 1.08\%.

cs.IR

LONGER: Scaling Up Long Sequence Modeling in Industrial Recommenders

Modeling ultra-long user behavior sequences is critical for capturing both long- and short-term preferences in industrial recommender systems. Existing solutions typically rely on two-stage retrieval or indirect modeling paradigms, incuring upstream-downstream inconsistency and computational inefficiency. In this paper, we present LONGER, a Long-sequence Optimized traNsformer for GPU-Efficient Recommenders. LONGER incorporates (i) a global token mechanism for stabilizing attention over long contexts, (ii) a token merge module with lightweight InnerTransformers and hybrid attention strategy to reduce quadratic complexity, and (iii) a series of engineering optimizations, including training with mixed-precision and activation recomputation, KV cache serving, and the fully synchronous model training and serving framework for unified GPU-based dense and sparse parameter updates. LONGER consistently outperforms strong baselines in both offline metrics and online A/B testing in both advertising and e-commerce services at ByteDance, validating its consistent effectiveness and industrial-level scaling laws. Currently, LONGER has been fully deployed at more than 10 influential scenarios at ByteDance, serving billion users.

cs.IR