arXiv subjects

Wenwu Ou

Publications and source records attributed to Wenwu Ou.

76 records · Page 5Linked to original sources

arXiv2018

Perceive Your Users in Depth: Learning Universal User Representations from Multiple E-commerce Tasks

Tasks such as search and recommendation have become increas- ingly important for E-commerce to deal with the information over- load problem. To meet the diverse needs of di erent users, person- alization plays an important role. In many large portals such as Taobao and Amazon, there are a bunch of di erent types of search and recommendation tasks operating simultaneously for person- alization. However, most of current techniques address each task separately. This is suboptimal as no information about users shared across di erent tasks. In this work, we propose to learn universal user representations across multiple tasks for more e ective personalization. In partic- ular, user behavior sequences (e.g., click, bookmark or purchase of products) are modeled by LSTM and attention mechanism by integrating all the corresponding content, behavior and temporal information. User representations are shared and learned in an end-to-end setting across multiple tasks. Bene ting from better information utilization of multiple tasks, the user representations are more e ective to re ect their interests and are more general to be transferred to new tasks. We refer this work as Deep User Perception Network (DUPN) and conduct an extensive set of o ine and online experiments. Across all tested ve di erent tasks, our DUPN consistently achieves better results by giving more e ective user representations. Moreover, we deploy DUPN in large scale operational tasks in Taobao. Detailed implementations, e.g., incre- mental model updating, are also provided to address the practical issues for the real world applications.

stat.ML↗

arXiv2018

Globally Optimized Mutual Influence Aware Ranking in E-Commerce Search

In web search, mutual influences between documents have been studied from the perspective of search result diversification. But the methods in web search is not directly applicable to e-commerce search because of their differences. And little research has been done on the mutual influences between items in e-commerce search. We propose a global optimization framework for mutual influence aware ranking in e-commerce search. Our framework directly optimizes the Gross Merchandise Volume (GMV) for ranking, and decomposes ranking into two tasks. The first task is mutual influence aware purchase probability estimation. We propose a global feature extension method to incorporate mutual influences into the features of an item. We also use Recurrent Neural Network (RNN) to capture influences related to ranking orders in purchase probability estimation. The second task is to find the best ranking order based on the purchase probability estimations. We treat the second task as a sequence generation problem and solved it using the beam search algorithm. We performed online A/B test on a large e-commerce search engine. The results show that our method brings a 5% increase in GMV for the search engine over a strong baseline.

cs.IR↗

arXiv2018

Alternating Multi-bit Quantization for Recurrent Neural Networks

Recurrent neural networks have achieved excellent performance in many applications. However, on portable devices with limited resources, the models are often too large to deploy. For applications on the server with large scale concurrent requests, the latency during inference can also be very critical for costly computing resources. In this work, we address these problems by quantizing the network, both weights and activations, into multiple binary codes {-1,+1}. We formulate the quantization as an optimization problem. Under the key observation that once the quantization coefficients are fixed the binary codes can be derived efficiently by binary search tree, alternating minimization is then applied. We test the quantization for two well-known RNNs, i.e., long short term memory (LSTM) and gated recurrent unit (GRU), on the language models. Compared with the full-precision counter part, by 2-bit quantization we can achieve ~16x memory saving and ~6x real inference acceleration on CPUs, with only a reasonable loss in the accuracy. By 3-bit quantization, we can achieve almost no loss in the accuracy or even surpass the original model, with ~10.5x memory saving and ~3x real inference acceleration. Both results beat the exiting quantization works with large margins. We extend our alternating quantization to image classification tasks. In both RNNs and feedforward neural networks, the method also achieves excellent performance.

cs.LG↗

arXiv2017

Cascade Ranking for Operational E-commerce Search

In the 'Big Data' era, many real-world applications like search involve the ranking problem for a large number of items. It is important to obtain effective ranking results and at the same time obtain the results efficiently in a timely manner for providing good user experience and saving computational costs. Valuable prior research has been conducted for learning to efficiently rank like the cascade ranking (learning) model, which uses a sequence of ranking functions to progressively filter some items and rank the remaining items. However, most existing research of learning to efficiently rank in search is studied in a relatively small computing environments with simulated user queries. This paper presents novel research and thorough study of designing and deploying a Cascade model in a Large-scale Operational E-commerce Search application (CLOES), which deals with hundreds of millions of user queries per day with hundreds of servers. The challenge of the real-world application provides new insights for research: 1). Real-world search applications often involve multiple factors of preferences or constraints with respect to user experience and computational costs such as search accuracy, search latency, size of search results and total CPU cost, while most existing search solutions only address one or two factors; 2). Effectiveness of e-commerce search involves multiple types of user behaviors such as click and purchase, while most existing cascade ranking in search only models the click behavior. Based on these observations, a novel cascade ranking model is designed and deployed in an operational e-commerce search application. An extensive set of experiments demonstrate the advantage of the proposed work to address multiple factors of effectiveness, efficiency and user experience in the real-world application.

stat.ML↗