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Xiaochang Zhao

Publications and source records attributed to Xiaochang Zhao.

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From Search Agents to Dissemination Interfaces: Understanding Human Trust in Health Information from Conversational Search

Large Language Models (LLMs) deployed through Conversational User Interfaces (CUIs) are transforming health information-seeking by offering immediate, interactive experiences compared to traditional search engines like Google. However, how trust is influenced by both the types of search agents and the interface used to disseminate the information remains underexplored. This research integrates two mixed-methods studies (lab sessions and interviews) to comprehensively explore trust perceptions in health information across different search agents and dissemination interfaces. In Study 1 (N=21), we investigated trust in health information sourced from ChatGPT and Google across three types of health-related search tasks. Results showed significantly higher trust in health information from ChatGPT, highlighting the promise of LLM-powered conversational search. Building on this, Study 2 (N=20) extended the investigation to explore how the dissemination interface influences trust in LLM-sourced health information by comparing three interfaces: text-based, speech-based, and embodied, all sourcing from the same LLM. Findings revealed significant trust variations across the dissemination interfaces. Interviews from both studies revealed key factors influencing trust in LLM-powered conversational search, including source credibility, participants' search autonomy, and prior knowledge as well as the interaction style and modality. Our findings highlight the potential of LLM-powered conversational search to transform health information-seeking, underscoring the interplay between the credible search agents and the thoughtfully designed dissemination interfaces in shaping trust. These insights are crucial for developing effective, trustworthy LLM-powered health tools to enhance the health information-seeking experience.

cs.HC

Fair coins tend to land on the same side they started: Evidence from 350,757 flips

Many people have flipped coins but few have stopped to ponder the statistical and physical intricacies of the process. We collected $350{,}757$ coin flips to test the counterintuitive prediction from a physics model of human coin tossing developed by Diaconis, Holmes, and Montgomery (DHM; 2007). The model asserts that when people flip an ordinary coin, it tends to land on the same side it started -- DHM estimated the probability of a same-side outcome to be about 51\%. Our data lend strong support to this precise prediction: the coins landed on the same side more often than not, $\text{Pr}(\text{same side}) = 0.508$, 95\% credible interval (CI) [$0.506$, $0.509$], $\text{BF}_{\text{same-side bias}} = 2359$. Furthermore, the data revealed considerable between-people variation in the degree of this same-side bias. Our data also confirmed the generic prediction that when people flip an ordinary coin -- with the initial side-up randomly determined -- it is equally likely to land heads or tails: $\text{Pr}(\text{heads}) = 0.500$, 95\% CI [$0.498$, $0.502$], $\text{BF}_{\text{heads-tails bias}} = 0.182$. Furthermore, this lack of heads-tails bias does not appear to vary across coins. Additional analyses revealed that the within-people same-side bias decreased as more coins were flipped, an effect that is consistent with the possibility that practice makes people flip coins in a less wobbly fashion. Our data therefore provide strong evidence that when some (but not all) people flip a fair coin, it tends to land on the same side it started.

math.HO

Trusting the Search: Unraveling Human Trust in Health Information from Google and ChatGPT

People increasingly rely on online sources for health information seeking due to their convenience and timeliness, traditionally using search engines like Google as the primary search agent. Recently, the emergence of generative Artificial Intelligence (AI) has made Large Language Model (LLM) powered conversational agents such as ChatGPT a viable alternative for health information search. However, while trust is crucial for adopting the online health advice, the factors influencing people's trust judgments in health information provided by LLM-powered conversational agents remain unclear. To address this, we conducted a mixed-methods, within-subjects lab study (N=21) to explore how interactions with different agents (ChatGPT vs. Google) across three health search tasks influence participants' trust judgments of the search results as well as the search agents themselves. Our key findings showed that: (a) participants' trust levels in ChatGPT were significantly higher than Google in the context of health information seeking; (b) there is a significant correlation between trust in health-related information and trust in the search agent, however only for Google; (c) the type of search tasks did not affect participants' perceived trust; and (d) participants' prior knowledge, the style of information presentation, and the interactive manner of using search agents were key determinants of trust in the health-related information. Our study taps into differences in trust perceptions when using traditional search engines compared to LLM-powered conversational agents. We highlight the potential role LLMs play in health-related information-seeking contexts, where they excel as stepping stones for further search. We contribute key factors and considerations for ensuring effective and reliable personal health information seeking in the age of generative AI.

cs.HC