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Xiaoqiang Feng

Publications and source records attributed to Xiaoqiang Feng.

9 recordsLinked to original sources

From Bootstrapping to Sequence Modeling: A Unified Generative Framework for Personalized Landing-Page Modeling

Modern online platforms increasingly adopt multi-page architectures to accommodate diverse user needs. On these platforms, page navigation (the process of directing users to specific functional pages upon app entry) serves as a critical gateway that shapes user's first impression and significantly influences subsequent engagement. To optimize this process, Kuaishou formulated the task of Personalized Landing Page Modeling (PLPM) and proposed KLAN, a reinforcement learning framework built upon Conservative Q-Learning (CQL). However, CQL-based approaches suffer from two fundamental limitations: (1) the Markov assumption fails to capture the strong non-Markovian temporal dependencies inherent in real-world user behaviors, and (2) TD learning with bootstrapping incurs severe cumulative errors and credit assignment difficulties under delayed rewards, particularly in long-horizon settings where users enter the app multiple times daily. To address these limitations, we propose GLAN (Generative Landing-page Adaptive Navigator), a sequence modeling framework built on Decision Transformer to tackle PLPM from a unified global-local perspective. Specifically, GLAN incorporates two key modules. First, we design the L-RTG module that captures users' inter-day consumption dynamics to provide accurate global guidance for all page assignments within a day. Furthermore, we propose the HRM module that decomposes session-level feedback into fine-grained signals, enabling precise local supervision for each page assignment. Extensive online experiments conducted on the Kuaishou platform demonstrate the effectiveness of GLAN, achieving +0.158\% and +0.108\% improvements on Daily Active Users (DAU) and user Lifetime (LT) respectively.

cs.IR

Nonlinear scalings emerge in a linear regime: an observation in electrokinetic flow

In nonlinear systems, small perturbations are conventionally attributed to negligible nonlinearity, justifying linear approximations. Here, we uncover a notable exception to this paradigm in an electrokinetic (EK) flow. Using a novel dual frequency excitation scheme with two high frequency AC electric fields ($> 10^{5}$ Hz), we efficiently excite flow perturbations at a difference frequency ($Δf$) four orders of magnitude lower. This approach reveals a strong nonlocal energy transfer mechanism mediated purely by the nonlinearity of the electric body force, enabling precise, clean flow control free from electrode polarization artifacts. Unexpectedly, these small, nominally linear velocity and electric conductivity fluctuations exhibit power law spectra. With increasing electric Rayleigh number, the scaling exponents agree quantitatively with predictions for fully developed EK turbulence by the Quad cascade process theory. This observation not only implies multiple flow state transitions even at low excitations, but also indicates that intrinsic nonlinearity regulates perturbations even in the linear regime, necessitating a fundamental re examination of linear approximations in electrohydrodynamics and other nonlinear systems.

physics.flu-dyn

KLAN: Kuaishou Landing-page Adaptive Navigator

Modern online platforms configure multiple pages to accommodate diverse user needs. This multi-page architecture inherently establishes a two-stage interaction paradigm between the user and the platform: (1) Stage I: page navigation, navigating users to a specific page and (2) Stage II: in-page interaction, where users engage with customized content within the specific page. While the majority of research has been focusing on the sequential recommendation task that improves users' feedback in Stage II, there has been little investigation on how to achieve better page navigation in Stage I. To fill this gap, we formally define the task of Personalized Landing Page Modeling (PLPM) into the field of recommender systems: Given a user upon app entry, the goal of PLPM is to proactively select the most suitable landing page from a set of candidates (e.g., functional tabs, content channels, or aggregation pages) to optimize the short-term PDR metric and the long-term user engagement and satisfaction metrics, while adhering to industrial constraints. Additionally, we propose KLAN (Kuaishou Landing-page Adaptive Navigator), a hierarchical solution framework designed to provide personalized landing pages under the formulation of PLPM. KLAN comprises three key components: (1) KLAN-ISP captures inter-day static page preference; (2) KLAN-IIT captures intra-day dynamic interest transitions and (3) KLAN-AM adaptively integrates both components for optimal navigation decisions. Extensive online experiments conducted on the Kuaishou platform demonstrate the effectiveness of KLAN, obtaining +0.205% and +0.192% improvements on in Daily Active Users (DAU) and user Lifetime (LT). Our KLAN is ultimately deployed on the online platform at full traffic, serving hundreds of millions of users. To promote further research in this important area, we will release our dataset and code upon paper acceptance.

cs.IR

Heterogeneous Multi-treatment Uplift Modeling for Trade-off Optimization in Short-Video Recommendation

The rapid proliferation of short videos on social media platforms presents unique challenges and opportunities for recommendation systems. Users exhibit diverse preferences, and the responses resulting from different strategies often conflict with one another, potentially exhibiting inverse correlations between metrics such as watch time and video view counts. Existing uplift models face limitations in handling the heterogeneous multi-treatment scenarios of short-video recommendations, often failing to effectively capture both the synergistic and individual causal effects of different strategies. Furthermore, traditional fixed-weight approaches for balancing these responses lack personalization and can result in biased decision-making. To address these issues, we propose a novel Heterogeneous Multi-treatment Uplift Modeling (HMUM) framework for trade-off optimization in short-video recommendations. HMUM comprises an Offline Hybrid Uplift Modeling (HUM) module, which captures the synergistic and individual effects of multiple strategies, and an Online Dynamic Decision-Making (DDM) module, which estimates the value weights of different user responses in real-time for personalized decision-making. Evaluated on two public datasets, an industrial dataset, and through online A/B experiments on the Kuaishou platform, our model demonstrated superior offline performance and significant improvements in key metrics. It is now fully deployed on the platform, benefiting hundreds of millions of users.

cs.IR

Who You Are Matters: Bridging Topics and Social Roles via LLM-Enhanced Logical Recommendation

Recommender systems filter contents/items valuable to users by inferring preferences from user features and historical behaviors. Mainstream approaches follow the learning-to-rank paradigm, which focus on discovering and modeling item topics (e.g., categories), and capturing user preferences on these topics based on historical interactions. However, this paradigm often neglects the modeling of user characteristics and their social roles, which are logical confounders influencing the correlated interest and user preference transition. To bridge this gap, we introduce the user role identification task and the behavioral logic modeling task that aim to explicitly model user roles and learn the logical relations between item topics and user social roles. We show that it is possible to explicitly solve these tasks through an efficient integration framework of Large Language Model (LLM) and recommendation systems, for which we propose TagCF. On the one hand, TagCF exploits the (Multi-modal) LLM's world knowledge and logic inference ability to extract realistic tag-based virtual logic graphs that reveal dynamic and expressive knowledge of users, refining our understanding of user behaviors. On the other hand, TagCF presents empirically effective integration modules that take advantage of the extracted tag-logic information, augmenting the recommendation performance. We conduct both online experiments and offline experiments with industrial and public datasets as verification of TagCF's effectiveness, and we empirically show that the user role modeling strategy is potentially a better choice than the modeling of item topics. Additionally, we provide evidence that the extracted logic graphs are empirically a general and transferable knowledge that can benefit a wide range of recommendation tasks. Our code is available in https://github.com/Code2Q/TagCF.

cs.IR

Coarse-to-fine Dynamic Uplift Modeling for Real-time Video Recommendation

With the rise of short video platforms, video recommendation technology faces more complex challenges. Currently, there are multiple non-personalized modules in the video recommendation pipeline that urgently need personalized modeling techniques for improvement. Inspired by the success of uplift modeling in online marketing, we attempt to implement uplift modeling in the video recommendation scenario. However, we face two main challenges: 1) Design and utilization of treatments, and 2) Capture of user real-time interest. To address them, we design adjusting the distribution of videos with varying durations as the treatment and propose Coarse-to-fine Dynamic Uplift Modeling (CDUM) for real-time video recommendation. CDUM consists of two modules, CPM and FIC. The former module fully utilizes the offline features of users to model their long-term preferences, while the latter module leverages online real-time contextual features and request-level candidates to model users' real-time interests. These two modules work together to dynamically identify and targeting specific user groups and applying treatments effectively. Further, we conduct comprehensive experiments on the offline public and industrial datasets and online A/B test, demonstrating the superiority and effectiveness of our proposed CDUM. Our proposed CDUM is eventually fully deployed on the Kuaishou platform, serving hundreds of millions of users every day. The source code will be provided after the paper is accepted.

cs.IR

Electrokinetic origin of swirling flow on nanoscale interface

The zeta ($ζ$) potential is a pivotal metric for characterizing the electric field topology within an electric double layer - an important phenomenon on phase interface. It underpins critical processes in diverse realms such as chemistry, biomedical engineering, and micro/nanofluidics. Yet, local measurement of $ζ$ potential at the interface has historically presented challenges, leading researchers to simplify a chemically homogenized surface with a uniform $ζ$ potential. In the current investigation, we present evidence that, within a microchannel, the spatial distribution of $ζ$ potential across a chemically homogeneous solid-liquid interface can become two-dimensional (2D) under an imposed flow regime, as disclosed by a state-of-art fluorescence photobleaching electrochemistry analyzer (FLEA) technique. The $ζ$ potential' s propensity to become increasingly negative downstream, presents an approximately symmetric, V-shaped pattern in the spanwise orientation. Intriguingly, and of notable significance to chemistry and engineering, this 2D $ζ$ potential framework was found to electrokinetically induce swirling flows in tens of nanometers, aligning with the streamwise axis, bearing a remarkable resemblance to the well-documented hairpin vortices in turbulent boundary layers. Our findings gesture towards a novel perspective on the genesis of vortex structures in nanoscale. Additionally, the FLEA technique emerges as a potent tool for discerning $ζ$ potential at a local scale with high resolution, potentially accelerating the evolution and applications of novel surface material.

cond-mat.mes-hall

Transition routes of electrokinetic flow in a divergent microchannel with bending walls

Electrokinetic flow can be generated as a highly coupled phenomenon among velocity field, electric conductivity field and electric field. It can exhibit different responses to AC electric fields in different frequency regimes, according to different instability/receptivity mechanisms. In this investigation, by both flow visualization and single-point laser-induced fluorescence (LIF) method, the response of AC electrokinetic flow and the transition routes towards chaos and turbulence have been experimentally investigated. It is found, when the AC frequency $f_f<30$ Hz, the interface responds at both the neutral frequency of the basic flow and the AC frequency. However, when $f_f>=30$ Hz, the interface responds only at the neutral frequency of the basic flow. Both periodic doubling and subcritical bifurcations have been observed in the transition of AC electrokinetic flow. We hope the current investigation can promote our current understanding on the ultrafast transition process of electrokinetic flow from laminar state to turbulence.

physics.flu-dyn

Onset of nonlinear electroosmotic flow under AC electric field

Nonlinearity of electroosmotic flows (EOFs) is ubiquitous and plays a crucial role in the mass and energy transfer in ion transport, specimen mixing, electrochemistry reaction, and electric energy storage and utilizing. When and how the transition from a linear regime to a nonlinear one is essential for understanding, prohibiting or utilizing nonlinear EOF. However, suffers the lacking of reliable experimental instruments with high spatial and temporal resolutions, the investigation of the onset of nonlinear EOF still stays in theory. Herein, we experimentally studied the velocity fluctuations of EOFs driven by AC electric field via ultra-sensitive fluorescent blinking tricks. The linear and nonlinear AC EOFs are successfully identified from both the time trace and energy spectra of velocity fluctuations. The critical electric field ($E_{A,C}$) separating the two statuses is determined and is discovered by defining a generalized scaling law with respect to the convection velocity ($U$) and AC frequency ($f_f$) as $E_{A,C}$~${f_f}^{0.48-0.027U}$. The universal control parameters are determined with surprising accuracy for governing the status of AC EOFs. We hope the current investigation could be essential in the development of both theory and applications of nonlinear EOF.

physics.flu-dyn