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Xiaoqiang Zhu

Publications and source records attributed to Xiaoqiang Zhu.

At least 19 recordsLinked to original sources

Open-Vocabulary Camouflaged Object Segmentation with Cascaded Vision Language Models

Open-Vocabulary Camouflaged Object Segmentation (OVCOS) seeks to segment and classify camouflaged objects from arbitrary categories, presenting unique challenges due to visual ambiguity and unseen categories.Recent approaches typically adopt a two-stage paradigm: first segmenting objects, then classifying the segmented regions using Vision Language Models (VLMs).However, these methods (1) suffer from a domain gap caused by the mismatch between VLMs' full-image training and cropped-region inference, and (2) depend on generic segmentation models optimized for well-delineated objects, making them less effective for camouflaged objects.Without explicit guidance, generic segmentation models often overlook subtle boundaries, leading to imprecise segmentation.In this paper,we introduce a novel VLM-guided cascaded framework to address these issues in OVCOS.For segmentation, we leverage the Segment Anything Model (SAM), guided by the VLM.Our framework uses VLM-derived features as explicit prompts to SAM, effectively directing attention to camouflaged regions and significantly improving localization accuracy.For classification, we avoid the domain gap introduced by hard cropping.Instead, we treat the segmentation output as a soft spatial prior via the alpha channel, which retains the full image context while providing precise spatial guidance, leading to more accurate and context-aware classification of camouflaged objects.The same VLM is shared across both segmentation and classification to ensure efficiency and semantic consistency.Extensive experiments on both OVCOS and conventional camouflaged object segmentation benchmarks demonstrate the clear superiority of our method, highlighting the effectiveness of leveraging rich VLM semantics for both segmentation and classification of camouflaged objects.

cs.CV↗

Exploring the Role of Large Language Models in Cybersecurity: A Systematic Survey

With the rapid development of technology and the acceleration of digitalisation, the frequency and complexity of cyber security threats are increasing. Traditional cybersecurity approaches, often based on static rules and predefined scenarios, are struggling to adapt to the rapidly evolving nature of modern cyberattacks. There is an urgent need for more adaptive and intelligent defence strategies. The emergence of Large Language Model (LLM) provides an innovative solution to cope with the increasingly severe cyber threats, and its potential in analysing complex attack patterns, predicting threats and assisting real-time response has attracted a lot of attention in the field of cybersecurity, and exploring how to effectively use LLM to defend against cyberattacks has become a hot topic in the current research field. This survey examines the applications of LLM from the perspective of the cyber attack lifecycle, focusing on the three phases of defense reconnaissance, foothold establishment, and lateral movement, and it analyzes the potential of LLMs in Cyber Threat Intelligence (CTI) tasks. Meanwhile, we investigate how LLM-based security solutions are deployed and applied in different network scenarios. It also summarizes the internal and external risk issues faced by LLM during its application. Finally, this survey also points out the facing risk issues and possible future research directions in this domain.

cs.CR↗

WSLRec: Weakly Supervised Learning for Neural Sequential Recommendation Models

Learning the user-item relevance hidden in implicit feedback data plays an important role in modern recommender systems. Neural sequential recommendation models, which formulates learning the user-item relevance as a sequential classification problem to distinguish items in future behaviors from others based on the user's historical behaviors, have attracted a lot of interest in both industry and academic due to their substantial practical value. Though achieving many practical successes, we argue that the intrinsic {\bf incompleteness} and {\bf inaccuracy} of user behaviors in implicit feedback data is ignored and conduct preliminary experiments for supporting our claims. Motivated by the observation that model-free methods like behavioral retargeting (BR) and item-based collaborative filtering (ItemCF) hit different parts of the user-item relevance compared to neural sequential recommendation models, we propose a novel model-agnostic training approach called WSLRec, which adopts a three-stage framework: pre-training, top-$k$ mining, and fine-tuning. WSLRec resolves the incompleteness problem by pre-training models on extra weak supervisions from model-free methods like BR and ItemCF, while resolves the inaccuracy problem by leveraging the top-$k$ mining to screen out reliable user-item relevance from weak supervisions for fine-tuning. Experiments on two benchmark datasets and online A/B tests verify the rationality of our claims and demonstrate the effectiveness of WSLRec.

cs.IR↗

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objectives and constraints. Previous works designed auto-bidding tools from the view of single-agent, without modeling the mutual influence between agents. In this paper, we instead consider this problem from a distributed multi-agent perspective, and propose a general $\underline{M}$ulti-$\underline{A}$gent reinforcement learning framework for $\underline{A}$uto-$\underline{B}$idding, namely MAAB, to learn the auto-bidding strategies. First, we investigate the competition and cooperation relation among auto-bidding agents, and propose a temperature-regularized credit assignment to establish a mixed cooperative-competitive paradigm. By carefully making a competition and cooperation trade-off among agents, we can reach an equilibrium state that guarantees not only individual advertiser's utility but also the system performance (i.e., social welfare). Second, to avoid the potential collusion behaviors of bidding low prices underlying the cooperation, we further propose bar agents to set a personalized bidding bar for each agent, and then alleviate the revenue degradation due to the cooperation. Third, to deploy MAAB in the large-scale advertising system with millions of advertisers, we propose a mean-field approach. By grouping advertisers with the same objective as a mean auto-bidding agent, the interactions among the large-scale advertisers are greatly simplified, making it practical to train MAAB efficiently. Extensive experiments on the offline industrial dataset and Alibaba advertising platform demonstrate that our approach outperforms several baseline methods in terms of social welfare and revenue.

cs.MA↗

CAN: Feature Co-Action for Click-Through Rate Prediction

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit nonlinear interactions from original sparse features, and therefore have been widely used in industrial CTR prediction tasks. However, the implicit feature interactions learned in DNNs cannot fully retain the complete representation capacity of the original and empirical feature interactions (e.g., cartesian product) without loss. For example, a simple attempt to learn the combination of feature A and feature B as the explicit cartesian product representation of new features can outperform previous implicit feature interaction models including factorization machine (FM)-based models and their variations. In this paper, we propose a Co-Action Network (CAN) to approximate the explicit pairwise feature interactions without introducing too many additional parameters. More specifically, giving feature A and its associated feature B, their feature interaction is modeled by learning two sets of parameters: 1) the embedding of feature A, and 2) a Multi-Layer Perceptron (MLP) to represent feature B. The approximated feature interaction can be obtained by passing the embedding of feature A through the MLP network of feature B. We refer to such pairwise feature interaction as feature co-action, and such a Co-Action Network unit can provide a very powerful capacity to fitting complex feature interactions. Experimental results on public and industrial datasets show that CAN outperforms state-of-the-art CTR models and the cartesian product method. Moreover, CAN has been deployed in the display advertisement system in Alibaba, obtaining 12\% improvement on CTR and 8\% on Revenue Per Mille (RPM), which is a great improvement to the business.

cs.IR↗

One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction

Traditional industrial recommenders are usually trained on a single business domain and then serve for this domain. However, in large commercial platforms, it is often the case that the recommenders need to make click-through rate (CTR) predictions for multiple business domains. Different domains have overlapping user groups and items. Thus, there exist commonalities. Since the specific user groups have disparity and the user behaviors may change in various business domains, there also have distinctions. The distinctions result in domain-specific data distributions, making it hard for a single shared model to work well on all domains. To learn an effective and efficient CTR model to handle multiple domains simultaneously, we present Star Topology Adaptive Recommender (STAR). Concretely, STAR has the star topology, which consists of the shared centered parameters and domain-specific parameters. The shared parameters are applied to learn commonalities of all domains, and the domain-specific parameters capture domain distinction for more refined prediction. Given requests from different business domains, STAR can adapt its parameters conditioned on the domain characteristics. The experimental result from production data validates the superiority of the proposed STAR model. Since 2020, STAR has been deployed in the display advertising system of Alibaba, obtaining averaging 8.0% improvement on CTR and 6.0% on RPM (Revenue Per Mille).

cs.IR↗

Context-aware Tree-based Deep Model for Recommender Systems

How to predict precise user preference and how to make efficient retrieval from a big corpus are two major challenges of large-scale industrial recommender systems. In tree-based methods, a tree structure T is adopted as index and each item in corpus is attached to a leaf node on T . Then the recommendation problem is converted into a hierarchical retrieval problem solved by a beam search process efficiently. In this paper, we argue that the tree index used to support efficient retrieval in tree-based methods also has rich hierarchical information about the corpus. Furthermore, we propose a novel context-aware tree-based deep model (ConTDM) for recommender systems. In ConTDM, a context-aware user preference prediction model M is designed to utilize both horizontal and vertical contexts on T . Horizontally, a graph convolutional layer is used to enrich the representation of both users and nodes on T with their neighbors. Vertically, a parent fusion layer is designed in M to transmit the user preference representation in higher levels of T to the current level, grasping the essence that tree-based methods are generating the candidate set from coarse to detail during the beam search retrieval. Besides, we argue that the proposed user preference model in ConTDM can be conveniently extended to other tree-based methods for recommender systems. Both experiments on large scale real-world datasets and online A/B test in large scale industrial applications show the significant improvements brought by ConTDM.

cs.IR↗

Real Negatives Matter: Continuous Training with Real Negatives for Delayed Feedback Modeling

One of the difficulties of conversion rate (CVR) prediction is that the conversions can delay and take place long after the clicks. The delayed feedback poses a challenge: fresh data are beneficial to continuous training but may not have complete label information at the time they are ingested into the training pipeline. To balance model freshness and label certainty, previous methods set a short waiting window or even do not wait for the conversion signal. If conversion happens outside the waiting window, this sample will be duplicated and ingested into the training pipeline with a positive label. However, these methods have some issues. First, they assume the observed feature distribution remains the same as the actual distribution. But this assumption does not hold due to the ingestion of duplicated samples. Second, the certainty of the conversion action only comes from the positives. But the positives are scarce as conversions are sparse in commercial systems. These issues induce bias during the modeling of delayed feedback. In this paper, we propose DElayed FEedback modeling with Real negatives (DEFER) method to address these issues. The proposed method ingests real negative samples into the training pipeline. The ingestion of real negatives ensures the observed feature distribution is equivalent to the actual distribution, thus reducing the bias. The ingestion of real negatives also brings more certainty information of the conversion. To correct the distribution shift, DEFER employs importance sampling to weigh the loss function. Experimental results on industrial datasets validate the superiority of DEFER. DEFER have been deployed in the display advertising system of Alibaba, obtaining over 6.0% improvement on CVR in several scenarios. The code and data in this paper are now open-sourced {https://github.com/gusuperstar/defer.git}.

cs.LG↗

Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising

In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mechanisms, such as GSP and VCG auctions, can be suboptimal due to their fixed allocation rules to optimize a single performance metric (e.g., revenue or social welfare). Recently, data-driven auctions, learned directly from auction outcomes to optimize multiple performance metrics, have attracted increasing research interests. However, the procedure of auction mechanisms involves various discrete calculation operations, making it challenging to be compatible with continuous optimization pipelines in machine learning. In this paper, we design \underline{D}eep \underline{N}eural \underline{A}uctions (DNAs) to enable end-to-end auction learning by proposing a differentiable model to relax the discrete sorting operation, a key component in auctions. We optimize the performance metrics by developing deep models to efficiently extract contexts from auctions, providing rich features for auction design. We further integrate the game theoretical conditions within the model design, to guarantee the stability of the auctions. DNAs have been successfully deployed in the e-commerce advertising system at Taobao. Experimental evaluation results on both large-scale data set as well as online A/B test demonstrated that DNAs significantly outperformed other mechanisms widely adopted in industry.

cs.GT↗

Exploration in Online Advertising Systems with Deep Uncertainty-Aware Learning

Modern online advertising systems inevitably rely on personalization methods, such as click-through rate (CTR) prediction. Recent progress in CTR prediction enjoys the rich representation capabilities of deep learning and achieves great success in large-scale industrial applications. However, these methods can suffer from lack of exploration. Another line of prior work addresses the exploration-exploitation trade-off problem with contextual bandit methods, which are recently less studied in the industry due to the difficulty in extending their flexibility with deep models. In this paper, we propose a novel Deep Uncertainty-Aware Learning (DUAL) method to learn CTR models based on Gaussian processes, which can provide predictive uncertainty estimations while maintaining the flexibility of deep neural networks. DUAL can be easily implemented on existing models and deployed in real-time systems with minimal extra computational overhead. By linking the predictive uncertainty estimation ability of DUAL to well-known bandit algorithms, we further present DUAL-based Ad-ranking strategies to boost up long-term utilities such as the social welfare in advertising systems. Experimental results on several public datasets demonstrate the effectiveness of our methods. Remarkably, an online A/B test deployed in the Alibaba display advertising platform shows an 8.2% social welfare improvement and an 8.0% revenue lift.

cs.IR↗

We Know What You Want: An Advertising Strategy Recommender System for Online Advertising

Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial and error in discovering the optimal advertising strategies is crucial for the long-term prosperity of online advertising. To achieve this goal, the advertising platform needs to identify the advertiser's optimization objectives, and then recommend the corresponding strategies to fulfill the objectives. In this work, we first deploy a prototype of strategy recommender system on Taobao display advertising platform, which indeed increases the advertisers' performance and the platform's revenue, indicating the effectiveness of strategy recommendation for online advertising. We further augment this prototype system by explicitly learning the advertisers' preferences over various advertising performance indicators and then optimization objectives through their adoptions of different recommending advertising strategies. We use contextual bandit algorithms to efficiently learn the advertisers' preferences and maximize the recommendation adoption, simultaneously. Simulation experiments based on Taobao online bidding data show that the designed algorithms can effectively optimize the strategy adoption rate of advertisers.

cs.IR↗

Computation Resource Allocation Solution in Recommender Systems

Recommender systems rely heavily on increasing computation resources to improve their business goal. By deploying computation-intensive models and algorithms, these systems are able to inference user interests and exhibit certain ads or commodities from the candidate set to maximize their business goals. However, such systems are facing two challenges in achieving their goals. On the one hand, facing massive online requests, computation-intensive models and algorithms are pushing their computation resources to the limit. On the other hand, the response time of these systems is strictly limited to a short period, e.g. 300 milliseconds in our real system, which is also being exhausted by the increasingly complex models and algorithms. In this paper, we propose the computation resource allocation solution (CRAS) that maximizes the business goal with limited computation resources and response time. We comprehensively illustrate the problem and formulate such a problem as an optimization problem with multiple constraints, which could be broken down into independent sub-problems. To solve the sub-problems, we propose the revenue function to facilitate the theoretical analysis, and obtain the optimal computation resource allocation strategy. To address the applicability issues, we devise the feedback control system to help our strategy constantly adapt to the changing online environment. The effectiveness of our method is verified by extensive experiments based on the real dataset from Taobao.com. We also deploy our method in the display advertising system of Alibaba. The online results show that our computation resource allocation solution achieves significant business goal improvement without any increment of computation cost, which demonstrates the efficacy of our method in real industrial practice.

eess.SY↗

Truncation-Free Matching System for Display Advertising at Alibaba

Matching module plays a critical role in display advertising systems. Without query from user, it is challenging for system to match user traffic and ads suitably. System packs up a group of users with common properties such as the same gender or similar shopping interests into a crowd. Here term crowd can be viewed as a tag over users. Then advertisers bid for different crowds and deliver their ads to those targeted users. Matching module in most industrial display advertising systems follows a two-stage paradigm. When receiving a user request, matching system (i) finds the crowds that the user belongs to; (ii) retrieves all ads that have targeted those crowds. However, in applications such as display advertising at Alibaba, with very large volumes of crowds and ads, both stages of matching have to truncate the long-tailed parts for online serving, under limited latency. That's to say, not all ads have the chance to participate in online matching. This results in sub-optimal result for both advertising performance and platform revenue. In this paper, we study the truncation problem and propose a Truncation Free Matching System (TFMS). The basic idea is to decouple the matching computation from the online pipeline. Instead of executing the two-stage matching when user visits, TFMS utilizes a near-line truncation-free matching to pre-calculate and store those top valuable ads for each user. Then the online pipeline just needs to fetch the pre-stored ads as matching results. In this way, we can jump out of online system's latency and computation cost limitations, and leverage flexible computation resource to finish the user-ad matching. TFMS has been deployed in our productive system since 2019, bringing (i) more than 50% improvement of impressions for advertisers who encountered truncation before, (ii) 9.4% Revenue Per Mile gain, which is significant enough for the business.

cs.IR↗

COLD: Towards the Next Generation of Pre-Ranking System

Multi-stage cascade architecture exists widely in many industrial systems such as recommender systems and online advertising, which often consists of sequential modules including matching, pre-ranking, ranking, etc. For a long time, it is believed pre-ranking is just a simplified version of the ranking module, considering the larger size of the candidate set to be ranked. Thus, efforts are made mostly on simplifying ranking model to handle the explosion of computing power for online inference. In this paper, we rethink the challenge of the pre-ranking system from an algorithm-system co-design view. Instead of saving computing power with restriction of model architecture which causes loss of model performance, here we design a new pre-ranking system by joint optimization of both the pre-ranking model and the computing power it costs. We name it COLD (Computing power cost-aware Online and Lightweight Deep pre-ranking system). COLD beats SOTA in three folds: (i) an arbitrary deep model with cross features can be applied in COLD under a constraint of controllable computing power cost. (ii) computing power cost is explicitly reduced by applying optimization tricks for inference acceleration. This further brings space for COLD to apply more complex deep models to reach better performance. (iii) COLD model works in an online learning and severing manner, bringing it excellent ability to handle the challenge of the data distribution shift. Meanwhile, the fully online pre-ranking system of COLD provides us with a flexible infrastructure that supports efficient new model developing and online A/B testing.Since 2019, COLD has been deployed in almost all products involving the pre-ranking module in the display advertising system in Alibaba, bringing significant improvements.

cs.IR↗

Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction

Rich user behavior data has been proven to be of great value for click-through rate prediction tasks, especially in industrial applications such as recommender systems and online advertising. Both industry and academy have paid much attention to this topic and propose different approaches to modeling with long sequential user behavior data. Among them, memory network based model MIMN proposed by Alibaba, achieves SOTA with the co-design of both learning algorithm and serving system. MIMN is the first industrial solution that can model sequential user behavior data with length scaling up to 1000. However, MIMN fails to precisely capture user interests given a specific candidate item when the length of user behavior sequence increases further, say, by 10 times or more. This challenge exists widely in previously proposed approaches. In this paper, we tackle this problem by designing a new modeling paradigm, which we name as Search-based Interest Model (SIM). SIM extracts user interests with two cascaded search units: (i) General Search Unit acts as a general search from the raw and arbitrary long sequential behavior data, with query information from candidate item, and gets a Sub user Behavior Sequence which is relevant to candidate item; (ii) Exact Search Unit models the precise relationship between candidate item and SBS. This cascaded search paradigm enables SIM with a better ability to model lifelong sequential behavior data in both scalability and accuracy. Apart from the learning algorithm, we also introduce our hands-on experience on how to implement SIM in large scale industrial systems. Since 2019, SIM has been deployed in the display advertising system in Alibaba, bringing 7.1\% CTR and 4.4\% RPM lift, which is significant to the business. Serving the main traffic in our real system now, SIM models user behavior data with maximum length reaching up to 54000, pushing SOTA to 54x.

cs.IR↗

DCAF: A Dynamic Computation Allocation Framework for Online Serving System

Modern large-scale systems such as recommender system and online advertising system are built upon computation-intensive infrastructure. The typical objective in these applications is to maximize the total revenue, e.g. GMV~(Gross Merchandise Volume), under a limited computation resource. Usually, the online serving system follows a multi-stage cascade architecture, which consists of several stages including retrieval, pre-ranking, ranking, etc. These stages usually allocate resource manually with specific computing power budgets, which requires the serving configuration to adapt accordingly. As a result, the existing system easily falls into suboptimal solutions with respect to maximizing the total revenue. The limitation is due to the face that, although the value of traffic requests vary greatly, online serving system still spends equal computing power among them. In this paper, we introduce a novel idea that online serving system could treat each traffic request differently and allocate "personalized" computation resource based on its value. We formulate this resource allocation problem as a knapsack problem and propose a Dynamic Computation Allocation Framework~(DCAF). Under some general assumptions, DCAF can theoretically guarantee that the system can maximize the total revenue within given computation budget. DCAF brings significant improvement and has been deployed in the display advertising system of Taobao for serving the main traffic. With DCAF, we are able to maintain the same business performance with 20\% computation resource reduction.

cs.NI↗

A Deep Recurrent Survival Model for Unbiased Ranking

Position bias is a critical problem in information retrieval when dealing with implicit yet biased user feedback data. Unbiased ranking methods typically rely on causality models and debias the user feedback through inverse propensity weighting. While practical, these methods still suffer from two major problems. First, when inferring a user click, the impact of the contextual information, such as documents that have been examined, is often ignored. Second, only the position bias is considered but other issues resulted from user browsing behaviors are overlooked. In this paper, we propose an end-to-end Deep Recurrent Survival Ranking (DRSR), a unified framework to jointly model user's various behaviors, to (i) consider the rich contextual information in the ranking list; and (ii) address the hidden issues underlying user behaviors, i.e., to mine observe pattern in queries without any click (non-click queries), and to model tracking logs which cannot truly reflect the user browsing intents (untrusted observation). Specifically, we adopt a recurrent neural network to model the contextual information and estimates the conditional likelihood of user feedback at each position. We then incorporate survival analysis techniques with the probability chain rule to mathematically recover the unbiased joint probability of one user's various behaviors. DRSR can be easily incorporated with both point-wise and pair-wise learning objectives. The extensive experiments over two large-scale industrial datasets demonstrate the significant performance gains of our model comparing with the state-of-the-arts.

cs.IR↗

AMAD: Adversarial Multiscale Anomaly Detection on High-Dimensional and Time-Evolving Categorical Data

Anomaly detection is facing with emerging challenges in many important industry domains, such as cyber security and online recommendation and advertising. The recent trend in these areas calls for anomaly detection on time-evolving data with high-dimensional categorical features without labeled samples. Also, there is an increasing demand for identifying and monitoring irregular patterns at multiple resolutions. In this work, we propose a unified end-to-end approach to solve these challenges by combining the advantages of Adversarial Autoencoder and Recurrent Neural Network. The model learns data representations cross different scales with attention mechanisms, on which an enhanced two-resolution anomaly detector is developed for both instances and data blocks. Extensive experiments are performed over three types of datasets to demonstrate the efficacy of our method and its superiority over the state-of-art approaches.

cs.LG↗