arXiv subjects

Xiaoxiao Xu

Publications and source records attributed to Xiaoxiao Xu.

39 records · Page 3Linked to original sources

arXiv2022

Gating-adapted Wavelet Multiresolution Analysis for Exposure Sequence Modeling in CTR prediction

The exposure sequence is being actively studied for user interest modeling in Click-Through Rate (CTR) prediction. However, the existing methods for exposure sequence modeling bring extensive computational burden and neglect noise problems, resulting in an excessively latency and the limited performance in online recommenders. In this paper, we propose to address the high latency and noise problems via Gating-adapted wavelet multiresolution analysis (Gama), which can effectively denoise the extremely long exposure sequence and adaptively capture the implied multi-dimension user interest with linear computational complexity. This is the first attempt to integrate non-parametric multiresolution analysis technique into deep neural networks to model user exposure sequence. Extensive experiments on large scale benchmark dataset and real production dataset confirm the effectiveness of Gama for exposure sequence modeling, especially in cold-start scenarios. Benefited from its low latency and high effecitveness, Gama has been deployed in our real large-scale industrial recommender, successfully serving over hundreds of millions users.

cs.IR↗

arXiv2022

Alleviating Cold-start Problem in CTR Prediction with A Variational Embedding Learning Framework

We propose a general Variational Embedding Learning Framework (VELF) for alleviating the severe cold-start problem in CTR prediction. VELF addresses the cold start problem via alleviating over-fits caused by data-sparsity in two ways: learning probabilistic embedding, and incorporating trainable and regularized priors which utilize the rich side information of cold start users and advertisements (Ads). The two techniques are naturally integrated into a variational inference framework, forming an end-to-end training process. Abundant empirical tests on benchmark datasets well demonstrate the advantages of our proposed VELF. Besides, extended experiments confirmed that our parameterized and regularized priors provide more generalization capability than traditional fixed priors.

cs.IR↗

arXiv2020

Exploiting Behavioral Consistence for Universal User Representation

User modeling is critical for developing personalized services in industry. A common way for user modeling is to learn user representations that can be distinguished by their interests or preferences. In this work, we focus on developing universal user representation model. The obtained universal representations are expected to contain rich information, and be applicable to various downstream applications without further modifications (e.g., user preference prediction and user profiling). Accordingly, we can be free from the heavy work of training task-specific models for every downstream task as in previous works. In specific, we propose Self-supervised User Modeling Network (SUMN) to encode behavior data into the universal representation. It includes two key components. The first one is a new learning objective, which guides the model to fully identify and preserve valuable user information under a self-supervised learning framework. The other one is a multi-hop aggregation layer, which benefits the model capacity in aggregating diverse behaviors. Extensive experiments on benchmark datasets show that our approach can outperform state-of-the-art unsupervised representation methods, and even compete with supervised ones.

cs.LG↗