Xinlong Xiao | Searcharxiv

arXiv2025

OneSearch: A Preliminary Exploration of the Unified End-to-End Generative Framework for E-commerce Search

Traditional e-commerce search systems employ multi-stage cascading architectures (MCA) that progressively filter items through recall, pre-ranking, and ranking stages. While effective at balancing computational efficiency with business conversion, these systems suffer from fragmented computation and optimization objective collisions across stages, which ultimately limit their performance ceiling. To address these, we propose \textbf{OneSearch}, the first industrial-deployed end-to-end generative framework for e-commerce search. This framework introduces three key innovations: (1) a Keyword-enhanced Hierarchical Quantization Encoding (KHQE) module, to preserve both hierarchical semantics and distinctive item attributes while maintaining strong query-item relevance constraints; (2) a multi-view user behavior sequence injection strategy that constructs behavior-driven user IDs and incorporates both explicit short-term and implicit long-term sequences to model user preferences comprehensively; and (3) a Preference-Aware Reward System (PARS) featuring multi-stage supervised fine-tuning and adaptive reward-weighted ranking to capture fine-grained user preferences. Extensive offline evaluations on large-scale industry datasets demonstrate OneSearch's superior performance for high-quality recall and ranking. The rigorous online A/B tests confirm its ability to enhance relevance in the same exposure position, achieving statistically significant improvements: +1.67% item CTR, +2.40% buyer, and +3.22% order volume. Furthermore, OneSearch reduces operational expenditure by 75.40% and improves Model FLOPs Utilization from 3.26% to 27.32%. The system has been successfully deployed across multiple search scenarios in Kuaishou, serving millions of users, generating tens of millions of PVs daily.

cs.IR↗

arXiv2025

GRADE: Personalized Multi-Task Fusion via Group-relative Reinforcement Learning with Adaptive Dirichlet Exploration

Balancing multiple objectives is critical for user satisfaction in modern recommender and search systems, yet current Multi-Task Fusion (MTF) methods rely on static, manually-tuned weights that fail to capture individual user intent. While Reinforcement Learning (RL) offers a path to personalization, traditional approaches often falter due to training instability and the sparse rewards inherent in these large-scale systems. To address these limitations, we propose Group-relative Reinforcement learning with Adaptive Dirichlet Exploration (GRADE), a novel and robust framework for personalized multi-task fusion. GRADE leverages a critic-free, Group Relative Policy Optimization (GRPO) paradigm, enabling stable and efficient policy learning by evaluating the relative performance of candidate weight groups. Its core innovations include employing the Dirichlet distribution for principled and structured exploration of the weight space, and a composite reward function that combines sparse user feedback with dense model priors and rule-based constraints to guide the search effectively. Deployed in the in-app marketplace of an application with over hundreds of millions daily active users, GRADE significantly outperforms established baselines, achieving substantial gains in rigorous large-scale A/B tests: +0.595\% in CTR, +1.193\% in CVR, +1.788\% in OPM, and +1.568\% in total order volume. Following its strong performance, GRADE has been fully deployed in the marketplace search scenario of Kuaishou, serving hundreds of millions of users.

cs.LG↗