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Xiwei Zhao

Publications and source records attributed to Xiwei Zhao.

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DEGR: Dual Exploration-Driven Generative Re-Ranking for Adaptive Cross-Request Context Bridging

In industrial recommendation systems, the re-ranking stage balances business objectives and diversity for sequence-level optimization while modeling contextual information. However, constrained by fixed upstream supply, existing methods fail to deliver further effectiveness gains, especially under low-quality supply. To overcome this, re-ranking can actively balance immediate and exploratory value, for instance, by prioritizing exploratory exposure under low-quality supply to preserve browsing potential and facilitate serendipitous conversions. Therefore, we propose a Dual Exploration-Driven Generative Re-Ranking (DEGR) method. DEGR adopts a hybrid supervised-reinforcement exploration and optimization paradigm, guided by an exploratory reward model that adaptively balances immediate and exploratory value. The hybrid optimization paradigm integrates three key components: supervised learning, exploration diversity constraint, and adaptive reward-weighted ORPO for preference optimization. Through this dual exploration, the generator ultimately acts as an adaptive cross-request contextual bridge. Offline and online experiments indicate that DEGR outperforms SOTA methods, achieving improvements of up to 1.22% UCTR and 0.20% PV in the JD E-commerce recommendation system.

cs.IR

MMRM: A Multiplex Multimodal Representation Model for Product Ranking in E-commerce Search

Multimodal information is pivotal for e-commerce search ranking. Existing works leverage multimodal data typically by fine-tuning general Multimodal Large Language Models (MLLMs) via collaborative signals, subsequently integrating the derived representations into ranking models as item features. Despite their efficacy, these methods face two primary limitations: (1) they rely on a single collaborative signal for MLLM fine-tuning, failing to exploit the heterogeneous signals essential for multitask ranking; and (2) they treat multimodal representations as regular item features in ranking models, underutilizing their latent potential for user behavior modeling. To address these challenges, we propose the Multiplex Multimodal Representation Model (MMRM), a unified framework that aligns MLLMs with diverse collaborative signals. By employing a shared backbone with task-specific tokens and projection layers, MMRM simultaneously learns from multiple signals and generates comprehensive multiplex item representations in a single inference pass. Furthermore, we introduce a multiplex user representation strategy in ranking models, which derives task-specific user representations via search-based behavior sequence modeling leveraging multiplex item representations. Extensive experiments demonstrate MMRM's superior efficiency and effectiveness. Notably, MMRM has been successfully deployed in the JD e-commerce search engine, yielding significant performance gains for millions of daily users.

cs.IR

Video-to-BT: Generating Reactive Behavior Trees from Human Demonstration Videos for Robotic Assembly

Modern manufacturing demands robotic assembly systems with enhanced flexibility and reliability. However, traditional approaches often rely on programming tailored to each product by experts for fixed settings, which are inherently inflexible to product changes and lack the robustness to handle variations. As Behavior Trees (BTs) are increasingly used in robotics for their modularity and reactivity, we propose a novel hierarchical framework, Video-to-BT, that seamlessly integrates high-level cognitive planning with low-level reactive control, with BTs serving both as the structured output of planning and as the governing structure for execution. Our approach leverages a Vision-Language Model (VLM) to decompose human demonstration videos into subtasks, from which Behavior Trees are generated. During the execution, the planned BTs combined with real-time scene interpretation enable the system to operate reactively in the dynamic environment, while VLM-driven replanning is triggered upon execution failure. This closed-loop architecture ensures stability and adaptivity. We validate our framework on real-world assembly tasks through a series of experiments, demonstrating high planning reliability, robust performance in long-horizon assembly tasks, and strong generalization across diverse and perturbed conditions. Project website: https://video2bt.github.io/video2bt_page/

cs.RO

A Hybrid Cross-Stage Coordination Pre-ranking Model for Online Recommendation Systems

Large-scale recommendation systems often adopt cascading architecture consisting of retrieval, pre-ranking, ranking, and re-ranking stages. With strict latency requirements, pre-ranking utilizes lightweight models to perform a preliminary selection from massive retrieved candidates. However, recent works focus solely on improving consistency with ranking, relying exclusively on downstream stages. Since downstream input is derived from the pre-ranking output, they will exacerbate the sample selection bias (SSB) issue and Matthew effect, leading to sub-optimal results. To address the limitation, we propose a novel Hybrid Cross-Stage Coordination Pre-ranking model (HCCP) to integrate information from upstream (retrieval) and downstream (ranking, re-ranking) stages. Specifically, cross-stage coordination refers to the pre-ranking's adaptability to the entire stream and the role of serving as a more effective bridge between upstream and downstream. HCCP consists of Hybrid Sample Construction and Hybrid Objective Optimization. Hybrid sample construction captures multi-level unexposed data from the entire stream and rearranges them to become the optimal guiding "ground truth" for pre-ranking learning. Hybrid objective optimization contains the joint optimization of consistency and long-tail precision through our proposed Margin InfoNCE loss. It is specifically designed to learn from such hybrid unexposed samples, improving the overall performance and mitigating the SSB issue. The appendix describes a proof of the efficacy of the proposed loss in selecting potential positives. Extensive offline and online experiments indicate that HCCP outperforms SOTA methods by improving cross-stage coordination. It contributes up to 14.9% UCVR and 1.3% UCTR in the JD E-commerce recommendation system. Concerning code privacy, we provide a pseudocode for reference.

cs.IR

PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction

Click-through rate (CTR) prediction is a core task in recommender systems. Existing methods (IDRec for short) rely on unique identities to represent distinct users and items that have prevailed for decades. On one hand, IDRec often faces significant performance degradation on cold-start problem; on the other hand, IDRec cannot use longer training data due to constraints imposed by iteration efficiency. Most prior studies alleviate the above problems by introducing pre-trained knowledge(e.g. pre-trained user model or multi-modal embeddings). However, the explosive growth of online latency can be attributed to the huge parameters in the pre-trained model. Therefore, most of them cannot employ the unified model of end-to-end training with IDRec in industrial recommender systems, thus limiting the potential of the pre-trained model. To this end, we propose a $\textbf{P}$re-trained $\textbf{P}$lug-in CTR $\textbf{M}$odel, namely PPM. PPM employs multi-modal features as input and utilizes large-scale data for pre-training. Then, PPM is plugged in IDRec model to enhance unified model's performance and iteration efficiency. Upon incorporating IDRec model, certain intermediate results within the network are cached, with only a subset of the parameters participating in training and serving. Hence, our approach can successfully deploy an end-to-end model without causing huge latency increases. Comprehensive offline experiments and online A/B testing at JD E-commerce demonstrate the efficiency and effectiveness of PPM.

cs.IR

Confidence Ranking for CTR Prediction

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available data and online learn with recently available data to update the models periodically with the goal of better serving performance. In this paper, we propose a novel framework, named Confidence Ranking, which designs the optimization objective as a ranking function with two different models. Our confidence ranking loss allows direct optimization of the logits output for different convex surrogate functions of metrics, e.g. AUC and Accuracy depending on the target task and dataset. Armed with our proposed methods, our experiments show that the introduction of confidence ranking loss can outperform all baselines on the CTR prediction tasks of public and industrial datasets. This framework has been deployed in the advertisement system of JD.com to serve the main traffic in the fine-rank stage.

cs.IR

Always Strengthen Your Strengths: A Drift-Aware Incremental Learning Framework for CTR Prediction

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream. Streaming data has the characteristic that the underlying distribution drifts over time and may recur. This can lead to catastrophic forgetting if the model simply adapts to new data distribution all the time. Also, it's inefficient to relearn distribution that has been occurred. Due to memory constraints and diversity of data distributions in large-scale industrial applications, conventional strategies for catastrophic forgetting such as replay, parameter isolation, and knowledge distillation are difficult to be deployed. In this work, we design a novel drift-aware incremental learning framework based on ensemble learning to address catastrophic forgetting in CTR prediction. With explicit error-based drift detection on streaming data, the framework further strengthens well-adapted ensembles and freezes ensembles that do not match the input distribution avoiding catastrophic interference. Both evaluations on offline experiments and A/B test shows that our method outperforms all baselines considered.

cs.IR

PCDF: A Parallel-Computing Distributed Framework for Sponsored Search Advertising Serving

Traditional online advertising systems for sponsored search follow a cascade paradigm with retrieval, pre-ranking,ranking, respectively. Constrained by strict requirements on online inference efficiency, it tend to be difficult to deploy useful but computationally intensive modules in the ranking stage. Moreover, ranking models currently used in the industry assume the user click only relies on the advertisements itself, which results in the ranking stage overlooking the impact of organic search results on the predicted advertisements (ads). In this work, we propose a novel framework PCDF(Parallel-Computing Distributed Framework), allowing to split the computation cost into three parts and to deploy them in the pre-module in parallel with the retrieval stage, the middle-module for ranking ads, and the post-module for re-ranking ads with external items. Our PCDF effectively reduces the overall inference latency compared with the classic framework. The whole module is end-to-end offline training and adapt for the online learning paradigm. To our knowledge, we are the first to propose an end-to-end solution for online training and deployment on complex CTR models from the system framework side.

cs.IR

NDGGNET-A Node Independent Gate based Graph Neural Networks

Graph Neural Networks (GNNs) is an architecture for structural data, and has been adopted in a mass of tasks and achieved fabulous results, such as link prediction, node classification, graph classification and so on. Generally, for a certain node in a given graph, a traditional GNN layer can be regarded as an aggregation from one-hop neighbors, thus a set of stacked layers are able to fetch and update node status within multi-hops. For nodes with sparse connectivity, it is difficult to obtain enough information through a single GNN layer as not only there are only few nodes directly connected to them but also can not propagate the high-order neighbor information. However, as the number of layer increases, the GNN model is prone to over-smooth for nodes with the dense connectivity, which resulting in the decrease of accuracy. To tackle this issue, in this thesis, we define a novel framework that allows the normal GNN model to accommodate more layers. Specifically, a node-degree based gate is employed to adjust weight of layers dynamically, that try to enhance the information aggregation ability and reduce the probability of over-smoothing. Experimental results show that our proposed model can effectively increase the model depth and perform well on several datasets.

cs.LG

IA-GCN: Interactive Graph Convolutional Network for Recommendation

Recently, Graph Convolutional Network (GCN) has become a novel state-of-art for Collaborative Filtering (CF) based Recommender Systems (RS). It is a common practice to learn informative user and item representations by performing embedding propagation on a user-item bipartite graph, and then provide the users with personalized item suggestions based on the representations. Despite effectiveness, existing algorithms neglect precious interactive features between user-item pairs in the embedding process. When predicting a user's preference for different items, they still aggregate the user tree in the same way, without emphasizing target-related information in the user neighborhood. Such a uniform aggregation scheme easily leads to suboptimal user and item representations, limiting the model expressiveness to some extent. In this work, we address this problem by building bilateral interactive guidance between each user-item pair and proposing a new model named IA-GCN (short for InterActive GCN). Specifically, when learning the user representation from its neighborhood, we assign higher attention weights to those neighbors similar to the target item. Correspondingly, when learning the item representation, we pay more attention to those neighbors resembling the target user. This leads to interactive and interpretable features, effectively distilling target-specific information through each graph convolutional operation. Our model is built on top of LightGCN, a state-of-the-art GCN model for CF, and can be combined with various GCN-based CF architectures in an end-to-end fashion. Extensive experiments on three benchmark datasets demonstrate the effectiveness and robustness of IA-GCN.

cs.IR

Rethinking Position Bias Modeling with Knowledge Distillation for CTR Prediction

Click-through rate (CTR) Prediction is of great importance in real-world online ads systems. One challenge for the CTR prediction task is to capture the real interest of users from their clicked items, which is inherently biased by presented positions of items, i.e., more front positions tend to obtain higher CTR values. A popular line of existing works focuses on explicitly estimating position bias by result randomization which is expensive and inefficient, or by inverse propensity weighting (IPW) which relies heavily on the quality of the propensity estimation. Another common solution is modeling position as features during offline training and simply adopting fixed value or dropout tricks when serving. However, training-inference inconsistency can lead to sub-optimal performance. Furthermore, post-click information such as position values is informative while less exploited in CTR prediction. This work proposes a simple yet efficient knowledge distillation framework to alleviate the impact of position bias and leverage position information to improve CTR prediction. We demonstrate the performance of our proposed method on a real-world production dataset and online A/B tests, achieving significant improvements over competing baseline models. The proposed method has been deployed in the real world online ads systems, serving main traffic on one of the world's largest e-commercial platforms.

cs.IR

On the Adaptation to Concept Drift for CTR Prediction

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying distribution rapidly changing over time. The concept drift problem inevitably exists in those streaming data, which can lead to performance degradation due to the timeliness issue. To ensure model freshness, incremental learning has been widely adopted in real-world production systems. However, it is hard for the incremental update to achieve the balance of the CTR models between the adaptability to capture the fast-changing trends and generalization ability to retain common knowledge. In this paper, we propose adaptive mixture of experts (AdaMoE), a new framework to alleviate the concept drift problem by statistical weighting policy in the data stream of CTR prediction. The extensive offline experiments on both benchmark and a real-world industrial dataset, as well as an online A/B testing show that our AdaMoE significantly outperforms all incremental learning frameworks considered.

cs.IR

Dynamic Parameterized Network for CTR Prediction

Learning to capture feature relations effectively and efficiently is essential in click-through rate (CTR) prediction of modern recommendation systems. Most existing CTR prediction methods model such relations either through tedious manually-designed low-order interactions or through inflexible and inefficient high-order interactions, which both require extra DNN modules for implicit interaction modeling. In this paper, we proposed a novel plug-in operation, Dynamic Parameterized Operation (DPO), to learn both explicit and implicit interaction instance-wisely. We showed that the introduction of DPO into DNN modules and Attention modules can respectively benefit two main tasks in CTR prediction, enhancing the adaptiveness of feature-based modeling and improving user behavior modeling with the instance-wise locality. Our Dynamic Parameterized Networks significantly outperforms state-of-the-art methods in the offline experiments on the public dataset and real-world production dataset, together with an online A/B test. Furthermore, the proposed Dynamic Parameterized Networks has been deployed in the ranking system of one of the world's largest e-commerce companies, serving the main traffic of hundreds of millions of active users.

cs.IR

Kalman Filtering Attention for User Behavior Modeling in CTR Prediction

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling algorithms develop different attention mechanisms to emphasize query-relevant behaviors and suppress irrelevant ones. Despite being extensively studied, these attentions still suffer from two limitations. First, conventional attentions mostly limit the attention field only to a single user's behaviors, which is not suitable in e-commerce where users often hunt for new demands that are irrelevant to any historical behaviors. Second, these attentions are usually biased towards frequent behaviors, which is unreasonable since high frequency does not necessarily indicate great importance. To tackle the two limitations, we propose a novel attention mechanism, termed Kalman Filtering Attention (KFAtt), that considers the weighted pooling in attention as a maximum a posteriori (MAP) estimation. By incorporating a priori, KFAtt resorts to global statistics when few user behaviors are relevant. Moreover, a frequency capping mechanism is incorporated to correct the bias towards frequent behaviors. Offline experiments on both benchmark and a 10 billion scale real production dataset, together with an Online A/B test, show that KFAtt outperforms all compared state-of-the-arts. KFAtt has been deployed in the ranking system of a leading e commerce website, serving the main traffic of hundreds of millions of active users everyday.

cs.LG

Category-Specific CNN for Visual-aware CTR Prediction at JD.com

As one of the largest B2C e-commerce platforms in China, JD com also powers a leading advertising system, serving millions of advertisers with fingertip connection to hundreds of millions of customers. In our system, as well as most e-commerce scenarios, ads are displayed with images.This makes visual-aware Click Through Rate (CTR) prediction of crucial importance to both business effectiveness and user experience. Existing algorithms usually extract visual features using off-the-shelf Convolutional Neural Networks (CNNs) and late fuse the visual and non-visual features for the finally predicted CTR. Despite being extensively studied, this field still face two key challenges. First, although encouraging progress has been made in offline studies, applying CNNs in real systems remains non-trivial, due to the strict requirements for efficient end-to-end training and low-latency online serving. Second, the off-the-shelf CNNs and late fusion architectures are suboptimal. Specifically, off-the-shelf CNNs were designed for classification thus never take categories as input features. While in e-commerce, categories are precisely labeled and contain abundant visual priors that will help the visual modeling. Unaware of the ad category, these CNNs may extract some unnecessary category-unrelated features, wasting CNN's limited expression ability. To overcome the two challenges, we propose Category-specific CNN (CSCNN) specially for CTR prediction. CSCNN early incorporates the category knowledge with a light-weighted attention-module on each convolutional layer. This enables CSCNN to extract expressive category-specific visual patterns that benefit the CTR prediction. Offline experiments on benchmark and a 10 billion scale real production dataset from JD, together with an Online A/B test show that CSCNN outperforms all compared state-of-the-art algorithms.

cs.LG

Gold Matrix Ghost Imaging

Light field modulation matrix is closely related to the quality of reconstructed image in ghost imaging. The orthogonality light field modulation matrix with better noise immunity and high quality reconstructed image is urgently needed in the practical application of ghost imaging. In this work, we propose a Gold matrix ghost imaging method with excellent imaging and anti-noise performance, which is proud of the pseudo-randomness and orthogonality of the deterministic Gold matrix. Numerical simulation and experimental results show that the Gold matrix has the characteristics of both random speckle and Hadamard matrix, and the reconstructed images are superior to the two modulation matrixes under the condition of noise, which shows better imaging robustness.

eess.IV

Hadamard `Pipeline' Coding Computational Ghost Imaging

The Hadamard matrix with orthogonality is a more important modulation matrix for computational ghost imaging (CGI), especially its optimized Hadamard matrix. However, as far as we know, little mention has been paid to efficient and convenient Hadamard matrix generation for CGI. The existing methods are to reconstruct any row of Hadamard matrix into two-dimensional matrix and then optimize it. In this work, we propose a Hadamard `pipeline' coding computational ghost imaging approach, which can directly generate two-dimensional Hadamard derived pattern and Hadamard optimization sequence, whereby both the memory consumption and the complexity of coding implementation for CGI can be significantly reduced. The optimization method of commonly used hadamard optimization sequence implementation is also discussed. This method provides a new approach for Hadamard sequence optimization and ghost imaging applications.

eess.IV