arXiv subjects

Xuanhua Yang

Publications and source records attributed to Xuanhua Yang.

7 recordsLinked to original sources

arXiv2026

DEGR: Dual Exploration-Driven Generative Re-Ranking for Adaptive Cross-Request Context Bridging

In industrial recommendation systems, the re-ranking stage balances business objectives and diversity for sequence-level optimization while modeling contextual information. However, constrained by fixed upstream supply, existing methods fail to deliver further effectiveness gains, especially under low-quality supply. To overcome this, re-ranking can actively balance immediate and exploratory value, for instance, by prioritizing exploratory exposure under low-quality supply to preserve browsing potential and facilitate serendipitous conversions. Therefore, we propose a Dual Exploration-Driven Generative Re-Ranking (DEGR) method. DEGR adopts a hybrid supervised-reinforcement exploration and optimization paradigm, guided by an exploratory reward model that adaptively balances immediate and exploratory value. The hybrid optimization paradigm integrates three key components: supervised learning, exploration diversity constraint, and adaptive reward-weighted ORPO for preference optimization. Through this dual exploration, the generator ultimately acts as an adaptive cross-request contextual bridge. Offline and online experiments indicate that DEGR outperforms SOTA methods, achieving improvements of up to 1.22% UCTR and 0.20% PV in the JD E-commerce recommendation system.

cs.IR↗

arXiv2026

GenRec: A Preference-Oriented Generative Framework for Large-Scale Recommendation

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

cs.IR↗

arXiv2023

Gradient Coordination for Quantifying and Maximizing Knowledge Transference in Multi-Task Learning

Multi-task learning (MTL) has been widely applied in online advertising and recommender systems. To address the negative transfer issue, recent studies have proposed optimization methods that thoroughly focus on the gradient alignment of directions or magnitudes. However, since prior study has proven that both general and specific knowledge exist in the limited shared capacity, overemphasizing on gradient alignment may crowd out task-specific knowledge, and vice versa. In this paper, we propose a transference-driven approach CoGrad that adaptively maximizes knowledge transference via Coordinated Gradient modification. We explicitly quantify the transference as loss reduction from one task to another, and then derive an auxiliary gradient from optimizing it. We perform the optimization by incorporating this gradient into original task gradients, making the model automatically maximize inter-task transfer and minimize individual losses. Thus, CoGrad can harmonize between general and specific knowledge to boost overall performance. Besides, we introduce an efficient approximation of the Hessian matrix, making CoGrad computationally efficient and simple to implement. Both offline and online experiments verify that CoGrad significantly outperforms previous methods.

cs.IR↗

arXiv2023

Modeling Adaptive Fine-grained Task Relatedness for Joint CTR-CVR Estimation

In modern advertising and recommender systems, multi-task learning (MTL) paradigm has been widely employed to jointly predict diverse user feedbacks (e.g. click and purchase). While, existing MTL approaches are either rigid to adapt to different scenarios, or only capture coarse-grained task relatedness, thus making it difficult to effectively transfer knowledge across tasks. To address these issues, in this paper, we propose an Adaptive Fine-grained Task Relatedness modeling approach, AdaFTR, for joint CTR-CVR estimation. Our approach is developed based on a parameter-sharing MTL architecture, and introduces a novel adaptive inter-task representation alignment method based on contrastive learning.Given an instance, the inter-task representations of the same instance are considered as positive, while the representations of another random instance are considered as negative. Furthermore, we explicitly model fine-grained task relatedness as the contrast strength (i.e. the temperature coefficient in InfoNCE loss) at the instance level. For this purpose, we build a relatedness prediction network, so that it can predict the contrast strength for inter-task representations of an instance. In this way, we can adaptively set the temperature for contrastive learning in a fine-grained way (i.e. instance level), so as to better capture task relatedness. Both offline evaluation with public e-commerce datasets and online test in a real advertising system at Alibaba have demonstrated the effectiveness of our approach.

cs.IR↗

arXiv2022

AdaSparse: Learning Adaptively Sparse Structures for Multi-Domain Click-Through Rate Prediction

Click-through rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have proved that learning a unified model to serve multiple domains is effective to improve the overall performance. However, it is still challenging to improve generalization across domains under limited training data, and hard to deploy current solutions due to their computational complexity. In this paper, we propose a simple yet effective framework AdaSparse for multi-domain CTR prediction, which learns adaptively sparse structure for each domain, achieving better generalization across domains with lower computational cost. In AdaSparse, we introduce domain-aware neuron-level weighting factors to measure the importance of neurons, with that for each domain our model can prune redundant neurons to improve generalization. We further add flexible sparsity regularizations to control the sparsity ratio of learned structures. Offline and online experiments show that AdaSparse outperforms previous multi-domain CTR models significantly.

cs.IR↗

arXiv2022

Towards Personalized Bundle Creative Generation with Contrastive Non-Autoregressive Decoding

Current bundle generation studies focus on generating a combination of items to improve user experience. In real-world applications, there is also a great need to produce bundle creatives that consist of mixture types of objects (e.g., items, slogans and templates) for achieving better promotion effect. We study a new problem named bundle creative generation: for given users, the goal is to generate personalized bundle creatives that the users will be interested in. To take both quality and efficiency into account, we propose a contrastive non-autoregressive model that captures user preferences with ingenious decoding objective. Experiments on large-scale real-world datasets verify that our proposed model shows significant advantages in terms of creative quality and generation speed.

cs.IR↗

arXiv2022

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation approach, to generate ad texts based on high-quality user reviews. To incorporate CTR objective, our model learns from online A/B test data with contrastive learning, which encourages the model to generate ad texts that obtain higher CTR. To alleviate the low-resource issue, we design a customized self-supervised objective reducing the gap between pre-training and fine-tuning. Experiments on industrial datasets show that CREATER significantly outperforms current approaches. It has been deployed online in a leading advertising platform and brings uplift on core online metrics.

cs.CL↗