arXiv subjects

Xuanhui Wang

Publications and source records attributed to Xuanhui Wang.

39 records · Page 3Linked to original sources

arXiv2012

Multi-Faceted Ranking of News Articles using Post-Read Actions

Personalized article recommendation is important to improve user engagement on news sites. Existing work quantifies engagement primarily through click rates. We argue that quality of recommendations can be improved by incorporating different types of "post-read" engagement signals like sharing, commenting, printing and e-mailing article links. More specifically, we propose a multi-faceted ranking problem for recommending news articles where each facet corresponds to a ranking problem to maximize actions of a post-read action type. The key technical challenge is to estimate the rates of post-read action types by mitigating the impact of enormous data sparsity, we do so through several variations of factor models. To exploit correlations among post-read action types we also introduce a novel variant called locally augmented tensor (LAT) model. Through data obtained from a major news site in the US, we show that factor models significantly outperform a few baseline IR models and the LAT model significantly outperforms several other variations of factor models. Our findings show that it is possible to incorporate post-read signals that are commonly available on online news sites to improve quality of recommendations.

cs.IR↗

arXiv2012

Unbiased Offline Evaluation of Contextual-bandit-based News Article Recommendation Algorithms

Contextual bandit algorithms have become popular for online recommendation systems such as Digg, Yahoo! Buzz, and news recommendation in general. \emph{Offline} evaluation of the effectiveness of new algorithms in these applications is critical for protecting online user experiences but very challenging due to their "partial-label" nature. Common practice is to create a simulator which simulates the online environment for the problem at hand and then run an algorithm against this simulator. However, creating simulator itself is often difficult and modeling bias is usually unavoidably introduced. In this paper, we introduce a \emph{replay} methodology for contextual bandit algorithm evaluation. Different from simulator-based approaches, our method is completely data-driven and very easy to adapt to different applications. More importantly, our method can provide provably unbiased evaluations. Our empirical results on a large-scale news article recommendation dataset collected from Yahoo! Front Page conform well with our theoretical results. Furthermore, comparisons between our offline replay and online bucket evaluation of several contextual bandit algorithms show accuracy and effectiveness of our offline evaluation method.

cs.LG↗

arXiv2011

Modeling Perceived Relevance for Tail Queries without Click-Through Data

Click-through data has been used in various ways in Web search such as estimating relevance between documents and queries. Since only search snippets are perceived by users before issuing any clicks, the relevance induced by clicks are usually called \emph{perceived relevance} which has proven to be quite useful for Web search. While there is plenty of click data for popular queries, very little information is available for unpopular tail ones. These tail queries take a large portion of the search volume but search accuracy for these queries is usually unsatisfactory due to data sparseness such as limited click information. In this paper, we study the problem of modeling perceived relevance for queries without click-through data. Instead of relying on users' click data, we carefully design a set of snippet features and use them to approximately capture the perceived relevance. We study the effectiveness of this set of snippet features in two settings: (1) predicting perceived relevance and (2) enhancing search engine ranking. Experimental results show that our proposed model is effective to predict the relative perceived relevance of Web search results. Furthermore, our proposed snippet features are effective to improve search accuracy for longer tail queries without click-through data.

cs.IR↗