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Yanfang Hou

Publications and source records attributed to Yanfang Hou.

3 recordsLinked to original sources

Honesty in Causal Forests: When It Helps and When It Hurts

Causal forests estimate how treatment effects vary across individuals, guiding personalized interventions in areas like marketing, operations, and public policy. A standard practice is honest estimation: dividing the data into two samples, one to define subgroups and another to estimate treatment effects within them. This is intended to reduce overfitting and is the default in many software packages. But is it the right choice? We show that honest estimation can reduce the accuracy of estimates of individual treatment effects, especially when effect heterogeneity is substantial and datasets are large enough to detect it. The reason is a bias-variance trade-off: honesty lowers the risk of overfitting but increases the risk of underfitting by limiting the data available to detect and model heterogeneity. Across more than 7,000 benchmark datasets, we find that the cost of using honesty by default can be as high as requiring 27% more data to match the performance of models trained without it. Honesty is best understood as a form of regularization. Whether to adopt it should depend on the goals of the application and its empirical performance, not on reflexive default use.

cs.LG

Causal Post-Processing of Predictive Models

Organizations increasingly rely on predictive models to decide who should be targeted for interventions, such as marketing campaigns, customer retention offers, or medical treatments. Yet these models are usually built to predict outcomes (e.g., likelihood of purchase or churn), not the actual impact of an intervention. As a result, the scores (predicted values) they produce are often imperfect guides for allocating resources. Causal effects can be estimated with randomized experiments, but experiments are costly, limited in scale, and tied to specific actions. We propose causal post-processing (CPP), a family of techniques that uses limited experimental data to refine the outputs of predictive models, so they better align with causal decision making. The CPP family spans approaches that trade off flexibility against data efficiency, unifying existing methods and motivating new ones. Through simulations and an empirical study in digital advertising, we show that CPP can improve intervention decisions, particularly when predictive models capture a useful but imperfect causal signal. Our results show how organizations can combine predictive modeling with experimental evidence to make more effective and scalable intervention decisions.

stat.ML

The COVMis-Stance dataset: Stance Detection on Twitter for COVID-19 Misinformation

During the COVID-19 pandemic, large amounts of COVID-19 misinformation are spreading on social media. We are interested in the stance of Twitter users towards COVID-19 misinformation. However, due to the relative recent nature of the pandemic, only a few stance detection datasets fit our task. We have constructed a new stance dataset consisting of 2631 tweets annotated with the stance towards COVID-19 misinformation. In contexts with limited labeled data, we fine-tune our models by leveraging the MNLI dataset and two existing stance detection datasets (RumourEval and COVIDLies), and evaluate the model performance on our dataset. Our experimental results show that the model performs the best when fine-tuned sequentially on the MNLI dataset and the combination of the undersampled RumourEval and COVIDLies datasets. Our code and dataset are publicly available at https://github.com/yanfangh/covid-rumor-stance

cs.CL