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Yanqiu Ruan

Publications and source records attributed to Yanqiu Ruan.

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Going from a Representative Agent to Counterfactuals in Combinatorial Choice

We study decision-making problems where data comprises points from a collection of binary polytopes, capturing aggregate information stemming from various combinatorial selection environments. We propose a nonparametric approach for counterfactual inference in this setting based on a representative agent model, where the available data is viewed as arising from maximizing separable concave utility functions over the respective binary polytopes. Our first contribution is to precisely characterize the selection probabilities representable under this model and show that verifying the consistency of any given aggregated selection dataset reduces to solving a polynomial-sized linear program. Building on this characterization, we develop a nonparametric method for counterfactual prediction. When data is inconsistent with the model, finding a best-fitting approximation for prediction reduces to solving a compact mixed-integer convex program. Numerical experiments based on synthetic data demonstrate the method's flexibility, predictive accuracy, and strong representational power even under model misspecification.

math.OC

A Nonparametric Approach with Marginals for Modeling Consumer Choice

Given data on the choices made by consumers for different offer sets, a key challenge is to develop parsimonious models that describe and predict consumer choice behavior while being amenable to prescriptive tasks such as pricing and assortment optimization. The marginal distribution model (MDM) is one such model, which requires only the specification of marginal distributions of the random utilities. This paper aims to establish necessary and sufficient conditions for given choice data to be consistent with the MDM hypothesis, inspired by the usefulness of similar characterizations for the random utility model (RUM). This endeavor leads to an exact characterization of the set of choice probabilities that the MDM can represent. Verifying the consistency of choice data with this characterization is equivalent to solving a polynomial-sized linear program. Since the analogous verification task for RUM is computationally intractable and neither of these models subsumes the other, MDM is helpful in striking a balance between tractability and representational power. The characterization is then used with robust optimization for making data-driven sales and revenue predictions for new unseen assortments. When the choice data lacks consistency with the MDM hypothesis, finding the best-fitting MDM choice probabilities reduces to solving a mixed integer convex program. Numerical results using real world data and synthetic data demonstrate that MDM exhibits competitive representational power and prediction performance compared to RUM and parametric models while being significantly faster in computation than RUM.

stat.ML