Machine learning and digital pragmatics: Which word category influences emoji use most?
This study examines the performance of the state-of-the-art MARBERT model in identifying the lexical/pragmatic category associated with emoji use on X within a digital pragmatics approach (DPA). A net corpus of 15856 Colloquial Arabic (CA) posts containing emojis was collected from X using Python. The texts were tokenized and normalized into 4 lexical categories, namely noun_norm, verb_norm, adj_norm, and adverb_norm, and 2 pragmatic/structural categories, question_norm and exclamation_norm. MARBERT was finetuned and optimized to identify which category scores standard metrics more, hence associated with emoji use, while binary logistic regression was used to examine which category is statistically associated with emoji occurrence. Findings unveil that nouns dominate the corpus in normalized frequency (M = 0.675, SD = 0.161), followed by verbs (M = 0.083, SD = 0.100). However, verbs have the strongest influence of emoji use indicated by verb density (\b{eta} = 0.821, p = .001, 95% CI [0.332, 1.309]). The study concludes that in digital pragmatics of CA on X, emoji use association with lexical/pragmatic category can be explained by a hybrid approach of computational, statistical, and pragmatic methods, reflecting the interaction among machine learning, linguistic/lexical features, contextual representation, and pragmatic communication.