arXiv subjects

Yelena Mejova

Publications and source records attributed to Yelena Mejova.

48 records · Page 3Linked to original sources

arXiv2017

Using Facebook Ads Audiences for Global Lifestyle Disease Surveillance: Promises and Limitations

Every day, millions of users reveal their interests on Facebook, which are then monetized via targeted advertisement marketing campaigns. In this paper, we explore the use of demographically rich Facebook Ads audience estimates for tracking non-communicable diseases around the world. Across 47 countries, we compute the audiences of marker interests, and evaluate their potential in tracking health conditions associated with tobacco use, obesity, and diabetes, compared to the performance of placebo interests. Despite its huge potential, we find that, for modeling prevalence of health conditions across countries, differences in these interest audiences are only weakly indicative of the corresponding prevalence rates. Within the countries, however, our approach provides interesting insights on trends of health awareness across demographic groups. Finally, we provide a temporal error analysis to expose the potential pitfalls of using Facebook's Marketing API as a black box.

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arXiv2017

Kissing Cuisines: Exploring Worldwide Culinary Habits on the Web

Food and nutrition occupy an increasingly prevalent space on the web, and dishes and recipes shared online provide an invaluable mirror into culinary cultures and attitudes around the world. More specifically, ingredients, flavors, and nutrition information become strong signals of the taste preferences of individuals and civilizations. However, there is little understanding of these palate varieties. In this paper, we present a large-scale study of recipes published on the web and their content, aiming to understand cuisines and culinary habits around the world. Using a database of more than 157K recipes from over 200 different cuisines, we analyze ingredients, flavors, and nutritional values which distinguish dishes from different regions, and use this knowledge to assess the predictability of recipes from different cuisines. We then use country health statistics to understand the relation between these factors and health indicators of different nations, such as obesity, diabetes, migration, and health expenditure. Our results confirm the strong effects of geographical and cultural similarities on recipes, health indicators, and culinary preferences across the globe.

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arXiv2016

Privacy and Twitter in Qatar: Traditional Values in the Digital World

We explore the meaning of privacy from the perspective of Qatari nationals as it manifests in digital environments. Although privacy is an essential and widely respected value in many cultures, the way in which it is understood and enacted depends on context. It is especially vital to understand user behaviors regarding privacy in the digital sphere, where individuals increasingly publish personal information. Our mixed-methods analysis of 18K Twitter posts that mention privacy focuses on the face to face and digital contexts in which privacy is mentioned, and how those contexts lead to varied ideologies regarding privacy. We find that in the Arab Gulf, the need for privacy is often supported by Quranic text, advice on how to protect privacy is frequently discussed, and the use of paternalistic language by men when discussing women related privacy is common. Above all, privacy is framed as a communal attribute, including not only the individual, but the behavior of those around them; it even extends beyond the individual lifespan. We contribute an analysis and description of these previously unexplored interpretations of privacy, which play a role in how users navigate social media.

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arXiv2016

Fetishizing Food in Digital Age: #foodporn Around the World

What food is so good as to be considered pornographic? Worldwide, the popular #foodporn hashtag has been used to share appetizing pictures of peoples' favorite culinary experiences. But social scientists ask whether #foodporn promotes an unhealthy relationship with food, as pornography would contribute to an unrealistic view of sexuality. In this study, we examine nearly 10 million Instagram posts by 1.7 million users worldwide. An overwhelming (and uniform across the nations) obsession with chocolate and cake shows the domination of sugary dessert over local cuisines. Yet, we find encouraging traits in the association of emotion and health-related topics with #foodporn, suggesting food can serve as motivation for a healthy lifestyle. Social approval also favors the healthy posts, with users posting with healthy hashtags having an average of 1,000 more followers than those with unhealthy ones. Finally, we perform a demographic analysis which shows nation-wide trends of behavior, such as a strong relationship (r=0.51) between the GDP per capita and the attention to healthiness of their favorite food. Our results expose a new facet of food "pornography", revealing potential avenues for utilizing this precarious notion for promoting healthy lifestyles.

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arXiv2016

Are you Charlie or Ahmed? Cultural pluralism in Charlie Hebdo response on Twitter

We study the response to the Charlie Hebdo shootings of January 7, 2015 on Twitter across the globe. We ask whether the stances on the issue of freedom of speech can be modeled using established sociological theories, including Huntington's culturalist Clash of Civilizations, and those taking into consideration social context, including Density and Interdependence theories. We find support for Huntington's culturalist explanation, in that the established traditions and norms of one's "civilization" predetermine some of one's opinion. However, at an individual level, we also find social context to play a significant role, with non-Arabs living in Arab countries using #JeSuisAhmed ("I am Ahmed") five times more often when they are embedded in a mixed Arab/non-Arab (mention) network. Among Arabs living in the West, we find a great variety of responses, not altogether associated with the size of their expatriate community, suggesting other variables to be at play.

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arXiv2016

Crowdsourcing Health Labels: Inferring Body Weight from Profile Pictures

To use social media for health-related analysis, one key step is the detection of health-related labels for users. But unlike transient conditions like flu, social media users are less vocal about chronic conditions such as obesity, as users might not tweet "I'm still overweight". As, however, obesity-related conditions such as diabetes, heart disease, osteoarthritis, and even cancer are on the rise, this obese-or-not label could be one of the most useful for studies in public health. In this paper we investigate the feasibility of using profile pictures to infer if a user is overweight or not. We show that this is indeed possible and further show that the fraction of labeled-as-overweight users is higher in U.S. counties with higher obesity rates. Going from public to individual health analysis, we then find differences both in behavior and social networks, for example finding users labeled as overweight to have fewer followers.

cs.HC↗

arXiv2015

360 Quantified Self

Wearable devices with a wide range of sensors have contributed to the rise of the Quantified Self movement, where individuals log everything ranging from the number of steps they have taken, to their heart rate, to their sleeping patterns. Sensors do not, however, typically sense the social and ambient environment of the users, such as general life style attributes or information about their social network. This means that the users themselves, and the medical practitioners, privy to the wearable sensor data, only have a narrow view of the individual, limited mainly to certain aspects of their physical condition. In this paper we describe a number of use cases for how social media can be used to complement the check-up data and those from sensors to gain a more holistic view on individuals' health, a perspective we call the 360 Quantified Self. Health-related information can be obtained from sources as diverse as food photo sharing, location check-ins, or profile pictures. Additionally, information from a person's ego network can shed light on the social dimension of wellbeing which is widely acknowledged to be of utmost importance, even though they are currently rarely used for medical diagnosis. We articulate a long-term vision describing the desirable list of technical advances and variety of data to achieve an integrated system encompassing Electronic Health Records (EHR), data from wearable devices, alongside information derived from social media data.

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arXiv2015

#FoodPorn: Obesity Patterns in Culinary Interactions

We present a large-scale analysis of Instagram pictures taken at 164,753 restaurants by millions of users. Motivated by the obesity epidemic in the United States, our aim is three-fold: (i) to assess the relationship between fast food and chain restaurants and obesity, (ii) to better understand people's thoughts on and perceptions of their daily dining experiences, and (iii) to reveal the nature of social reinforcement and approval in the context of dietary health on social media. When we correlate the prominence of fast food restaurants in US counties with obesity, we find the Foursquare data to show a greater correlation at 0.424 than official survey data from the County Health Rankings would show. Our analysis further reveals a relationship between small businesses and local foods with better dietary health, with such restaurants getting more attention in areas of lower obesity. However, even in such areas, social approval favors the unhealthy foods high in sugar, with donut shops producing the most liked photos. Thus, the dietary landscape our study reveals is a complex ecosystem, with fast food playing a role alongside social interactions and personal perceptions, which often may be at odds.

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arXiv2015

You Tweet What You Eat: Studying Food Consumption Through Twitter

Food is an integral part of our lives, cultures, and well-being, and is of major interest to public health. The collection of daily nutritional data involves keeping detailed diaries or periodic surveys and is limited in scope and reach. Alternatively, social media is infamous for allowing its users to update the world on the minutiae of their daily lives, including their eating habits. In this work we examine the potential of Twitter to provide insight into US-wide dietary choices by linking the tweeted dining experiences of 210K users to their interests, demographics, and social networks. We validate our approach by relating the caloric values of the foods mentioned in the tweets to the state-wide obesity rates, achieving a Pearson correlation of 0.77 across the 50 US states and the District of Columbia. We then build a model to predict county-wide obesity and diabetes statistics based on a combination of demographic variables and food names mentioned on Twitter. Our results show significant improvement over previous CHI research (Culotta'14). We further link this data to societal and economic factors, such as education and income, illustrating that, for example, areas with higher education levels tweet about food that is significantly less caloric. Finally, we address the somewhat controversial issue of the social nature of obesity (first raised by Christakis & Fowler in 2007) by inducing two social networks using mentions and reciprocal following relationships.

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arXiv2015

Building Bridges into the Unknown: Personalizing Connections to Little-known Countries

How are you related to Malawi? Do recent events on the Comoros effect you in any subtle way? Who in your extended social network is in Croatia? We seldom ask ourselves these questions, yet a "long tail" of content beyond our everyday knowledge is waiting to be explored. In this work we propose a recommendation task of creating interest in little-known content by building personalized "bridges" to users. We consider an example task of interesting users in little-known countries, and propose a system which aggregates a user's Twitter profile, network, and tweets to create an interest model, which is then matched to a library of knowledge about the countries. We perform a user study of 69 participants and conduct 11 in-depth interviews in order to evaluate the efficacy of the proposed approach and gather qualitative insight into the effect of multi-faceted use of Twitter on the perception of the bridges. We find the increase in interest concerning little-known content to greatly depend on the pre-existing disposition to it. Additionally, we discover a set of vital properties good bridges must possess, including recency, novelty, emotiveness, and a proper selection of language. Using the proposed approach we aim to harvest the "invisible connections" to make explicit the idea of a "small world" where even a faraway country is more closely connected to you than you might have imagined.

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arXiv2014

Controversy and Sentiment in Online News

How do news sources tackle controversial issues? In this work, we take a data-driven approach to understand how controversy interplays with emotional expression and biased language in the news. We begin by introducing a new dataset of controversial and non-controversial terms collected using crowdsourcing. Then, focusing on 15 major U.S. news outlets, we compare millions of articles discussing controversial and non-controversial issues over a span of 7 months. We find that in general, when it comes to controversial issues, the use of negative affect and biased language is prevalent, while the use of strong emotion is tempered. We also observe many differences across news sources. Using these findings, we show that we can indicate to what extent an issue is controversial, by comparing it with other issues in terms of how they are portrayed across different media.

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arXiv2013

The Mesh of Civilizations and International Email Flows

In The Clash of Civilizations, Samuel Huntington argued that the primary axis of global conflict was no longer ideological or economic but cultural and religious, and that this division would characterize the "battle lines of the future." In contrast to the "top down" approach in previous research focused on the relations among nation states, we focused on the flows of interpersonal communication as a bottom-up view of international alignments. To that end, we mapped the locations of the world's countries in global email networks to see if we could detect cultural fault lines. Using IP-geolocation on a worldwide anonymized dataset obtained from a large Internet company, we constructed a global email network. In computing email flows we employ a novel rescaling procedure to account for differences due to uneven adoption of a particular Internet service across the world. Our analysis shows that email flows are consistent with Huntington's thesis. In addition to location in Huntington's "civilizations," our results also attest to the importance of both cultural and economic factors in the patterning of inter-country communication ties.

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