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Yifan Simon Liu

Publications and source records attributed to Yifan Simon Liu.

8 recordsLinked to original sources

SafeGEO: Understanding Generative Engine Optimization Risks in Recommendation Agents

Generative Engine Optimization (GEO) lets content owners rewrite web content to increase their visibility in generative systems. In recommendation agents, this creates a risk that sources controlled by sellers make flawed products appear better supported than they are. We study this risk at the generation stage by asking whether recommendation agents continue to make decisions that align with user utility when these sources are rewritten for GEO. To make this question measurable, we construct SafeGEO, an evaluation suite with 22 GEO attack variants across 600 recommendation cases. We empirically show that GEO attacks can promote flawed target products: they increase the rate at which such flawed products enter the recommendation set by up to 83.2 percentage points (pp). We further study whether agent-side design choices can mitigate this risk and show that simple defenses reduce harmful target promotion by up to 39.2 pp. These gains are substantial but do not restore the no-GEO performance, showing that GEO remains a serious risk despite mitigation.

cs.IR↗

PersonaEval: Persona-Based User Simulation for Evaluating Interactive Applications

Real user studies are important for understanding how people interact with systems under test or already deployed. In practice, however, they are often costly, time-consuming, and difficult to scale. To address these challenges, we introduce PersonaEval, a persona-based user simulation framework that approximates real-user behavior across diverse interactive settings. PersonaEval connects simulated users drawn from existing persona datasets to task-specific application interfaces and collects the interaction trajectories and outcomes. PersonaEval provides a plug-and-play evaluation workflow in which the application being evaluated can be easily changed. In this demo, we present PersonaEval on three forms of interactive applications: surveys, chatbots, and web applications. Together, these examples show that PersonaEval can support repeatable, parallelizable, and scalable evaluation across different interaction settings, while producing user-oriented feedback and task-specific behavior.

cs.HC↗

MicroVerse: An Instrument for Measuring Self-Authored Identity Drift in Long-Horizon Multi-Agent Language-Model Simulations

Long-horizon, multi-agent language model (LM) simulations are widely proposed for studying social behavior, yet instruments to measure whether persona-conditioned agents maintain identity fidelity under sustained pressure are lacking. We present MicroVerse, a behavioral-science instrument that measures identity drift in generative agents. Agents carry an immutable "soul file" (core values, moral boundaries, personality, goals) and inhabit a resource-scarce 50 x 50 environment where water is a non-respawning survival constraint. Scarcity is operationalized via a per-tick existence-cost gradient. The eight-verb action space maps directly to moral boundaries (trade, talk, attack, scavenge). Using a three-layer memory architecture, agents periodically revise a mutable current identity against their immutable original soul via importance-triggered reflection. To mitigate survivor bias, MicroVerse decouples measurement from behavior using uniform longitudinal engine snapshots every N ticks alongside a forced-end snapshot of all living and dead agents. Identity drift is scored offline using a paraphrase-aware, value-anchored, multi-register diff rather than raw cosine similarity. We evaluate the instrument via a controlled seed run (n = 25) and a reflection-threshold sweep (thresholds {40, 80, 150}) to determine if drift dynamics are gate artifacts or threshold-robust properties. We report two primary findings: (1) Anti-self-deception emerges unprompted as the single largest semantic category of identity modification (27 of 111 added boundaries, 24%). (2) The system is threshold-robust; lower gates accelerate and increase revision frequency but preserve drift direction. All empirical results are strictly preliminary existence proofs and effect shapes (one model, one seed per arm, n = 25) rather than statistical significance claims.

cs.CL↗

Evaluating Scene-based In-Situ Item Labeling for Immersive Conversational Recommendation

The growing ubiquity of Extended Reality (XR) is driving Conversational Recommendation Systems (CRS) toward visually immersive experiences. We formalize this paradigm as Immersive CRS (ICRS), where recommended items are highlighted directly in the user's scene-based visual environment and augmented with in-situ labels. While item recommendation has been widely studied, the problem of how to select and evaluate which information to present as immersive labels remains an open problem. To this end, we introduce a principled categorization of information needs into explicit intent satisfaction and proactive information needs and use these to define novel evaluation metrics for item label selection. We benchmark IR-, LLM-, and VLM-based methods across three datasets and ICRS scenarios: fashion, movie recommendation, and retail shopping. Our evaluation reveals three important limitations of existing methods: (1) they fail to leverage scenario-specific information modalities (e.g., visual cues for fashion, meta-data for retail), (2) they present redundant information that is visually inferable, and (3) they poorly anticipate users' proactive information needs from explicit dialogue alone. In summary, this work provides both a novel evaluation paradigm for in-situ item labeling in ICRS and highlights key challenges for future work.

cs.IR↗

Goal-Oriented Reasoning for RAG-based Memory in Conversational Agentic LLM Systems

LLM-based conversational AI agents struggle to maintain coherent behavior over long horizons due to limited context. While RAG-based approaches are increasingly adopted to overcome this limitation by storing interactions in external memory modules and performing retrieval from them, their effectiveness in answering challenging questions (e.g., multi-hop, commonsense) ultimately depends on the agent's ability to reason over the retrieved information. However, existing methods typically retrieve memory based on semantic similarity to the raw user utterance, which lacks explicit reasoning about missing intermediate facts and often returns evidence that is irrelevant or insufficient for grounded reasoning. In this work, we introduce Goal-Mem, a goal-oriented reasoning framework for RAG-based agentic memory that performs explicit backward chaining from the user's utterance as a goal. Rather than progressively expanding from retrieved context, Goal-Mem decomposes each goal into atomic subgoals, performs targeted memory retrieval to satisfy each subgoal, and iteratively identifies what information from memory should be retrieved when intermediate goals cannot be resolved. We formalize this process in Natural Language Logic, a logical system that combines the verifiability of reasoning provided by FOL with the expressivity of natural language. Through extensive experiments on two datasets and comparing to nine strong memory baselines, we show that Goal-Mem consistently improves performance, particularly on tasks requiring multi-hop reasoning and implicit inference.

cs.AI↗

Temporal Order Matters for Agentic Memory: Segment Trees for Long-Horizon Agents

Long-horizon conversational agents need to interact with users through evolving events, tasks, and goals. Such histories are naturally temporal, yet many existing memory systems organize information primarily by topical similarity and may ignore the order in which events occur. We introduce Segment Tree Memory, or SegTreeMem, a memory architecture that represents conversation history as a temporally ordered Segment Tree over utterances. SegTreeMem incrementally inserts new utterances through an online rightmost-frontier update rule, preserving chronological order while forming hierarchical memory segments. For retrieval, SegTreeMem propagates relevance scores through the tree to combine local semantic matching with hierarchical temporal context. Across three long-horizon memory benchmarks and two LLM backbones, SegTreeMem improves answer quality over flat retrieval, graph-structured memory, and tree-structured memory baselines. Additional temporal-order permutation analysis shows that the performance gain depends on preserving temporal order during memory construction, supporting the claim that temporal order is a key structure for agentic memory.

cs.CL↗

Bayesian Active Learning with Gaussian Processes Guided by LLM Relevance Scoring for Dense Passage Retrieval

While Large Language Models (LLMs) exhibit exceptional zero-shot relevance modeling, their high computational cost necessitates framing passage retrieval as a budget-constrained global optimization problem. Existing approaches passively rely on first-stage dense retrievers, which leads to two limitations: (1) failing to retrieve relevant passages in semantically distinct clusters, and (2) failing to propagate relevance signals to the broader corpus. To address these limitations, we propose Bayesian Active Learning with Gaussian Processes guided by LLM relevance scoring (BAGEL), a novel framework that propagates sparse LLM relevance signals across the embedding space to guide global exploration. BAGEL models the multimodal relevance distribution across the entire embedding space with a query-specific Gaussian Process (GP) based on LLM relevance scores. Subsequently, it iteratively selects passages for scoring by strategically balancing the exploitation of high-confidence regions with the exploration of uncertain areas. Extensive experiments across four benchmark datasets and two LLM backbones demonstrate that BAGEL effectively explores and captures complex relevance distributions and outperforms LLM reranking methods under the same LLM budget on all four datasets.

cs.IR↗

Semantic XPath: Structured Agentic Memory Access for Conversational AI

Conversational AI (ConvAI) agents increasingly maintain structured memory to support long-term, task-oriented interactions. In-context memory approaches append the growing history to the model input, which scales poorly under context-window limits. RAG-based methods retrieve request-relevant information, but most assume flat memory collections and ignore structure. We propose Semantic XPath, a tree-structured memory module to access and update structured conversational memory. Semantic XPath improves performance over flat-RAG baselines by 176.7% while using only 9.1% of the tokens required by in-context memory. We also introduce SemanticXPath Chat, an end-to-end ConvAI demo system that visualizes the structured memory and query execution details. Overall, this paper demonstrates a candidate for the next generation of long-term, task-oriented ConvAI systems built on structured memory.

cs.AI↗