SearcharxivSearch

arXiv subjects

Yimeng Jia

Publications and source records attributed to Yimeng Jia.

4 recordsLinked to original sources

AdsWorldEngine: A Self-Evolving Conversational Advertising Agent through Orchestrator and Tool Coevolution

Conversational advertising aims to deliver useful ads within multi-turn assistant interactions. Unlike conventional query-based advertising, where the user's intent is often expressed in a short standalone query, conversational ads must infer latent commercial intent from the current user query, the assistant response, and dialogue history while also deciding whether an ad would be helpful rather than intrusive. We propose AdsWorldEngine, an agentic framework for conversational advertising. AdsWorldEngine uses an Opportunity Gate to determine whether ads should be shown, an Orchestrator to generate commercial intents, call advertising tools, and construct a top-3 ad slate, and an Evaluator to score delivered ads for offline optimization. The central contribution is an iterative actor-tool training procedure: we first train the Orchestrator with supervised fine-tuning and agentic reinforcement learning, then use high- and low-reward rollouts to construct preference data to train tools. This creates a self-improving loop in which the system learns not only how to use advertising tools, but also how to improve them from rewarded behavior. To support subjective production decisions, we introduce label grounded judgment modeling, which trains judgment models from human labels collected under explicit guidelines. It enriches labels with thinking traces, filters inconsistent rationales through reflection, and further optimizes binary judgments with a cost sensitive GRPO variant that preserves asymmetric reward gaps. Offline, AdsWorldEngine improves diversity by 60% and relevance by 80% over the current production ad delivery system. In an online A/B test, it increases RPM by 22% and ads coverage by 74%.

cs.IR

LongCat-Next: Lexicalizing Modalities as Discrete Tokens

The prevailing Next-Token Prediction (NTP) paradigm has driven the success of large language models through discrete autoregressive modeling. However, contemporary multimodal systems remain language-centric, often treating non-linguistic modalities as external attachments, leading to fragmented architectures and suboptimal integration. To transcend this limitation, we introduce Discrete Native Autoregressive (DiNA), a unified framework that represents multimodal information within a shared discrete space, enabling a consistent and principled autoregressive modeling across modalities. A key innovation is the Discrete Native Any-resolution Visual Transformer (dNaViT), which performs tokenization and de-tokenization at arbitrary resolutions, transforming continuous visual signals into hierarchical discrete tokens. Building on this foundation, we develop LongCat-Next, a native multimodal model that processes text, vision, and audio under a single autoregressive objective with minimal modality-specific design. As an industrial-strength foundation model, it excels at seeing, painting, and talking within a single framework, achieving strong performance across a wide range of multimodal benchmarks. In particular, LongCat-Next addresses the long-standing performance ceiling of discrete vision modeling on understanding tasks and provides a unified approach to effectively reconcile the conflict between understanding and generation. As an attempt toward native multimodality, we open-source the LongCat-Next and its tokenizers, hoping to foster further research and development in the community. GitHub: https://github.com/meituan-longcat/LongCat-Next

cs.CV

EditThinker: Unlocking Iterative Reasoning for Any Image Editor

Instruction-based image editing has emerged as a prominent research area, which, benefiting from image generation foundation models, have achieved high aesthetic quality, making instruction-following capability the primary challenge. Existing approaches improve instruction adherence via supervised or reinforcement learning, yet single-turn success rates remain limited due to inherent stochasticity and a lack of deliberation. In this work, we propose a deliberative editing framework to 'think' while they edit, which simulates the human cognitive loop by iteratively executing a Think-while-Edit cycle: Critiquing results and Refining instructions , followed by Repeating the generation until satisfactory. Specifically, we train a single MLLM, EditThinker, to act as the reasoning engine of this framework, which jointly produce the critique score, reasoning process, and refined instructions. We employ reinforcement learning to align the EditThinker's thinking with its editing, thereby generating more targeted instruction improvements. Extensive experiments on four benchmarks demonstrate that our approach significantly improves the instruction-following capability of any image editing model by a large margin. We will release our data construction framework, datasets, and models to benefit the community.

cs.CV

Adaptive Mixture Importance Sampling for Automated Ads Auction Tuning

This paper introduces Adaptive Mixture Importance Sampling (AMIS) as a novel approach for optimizing key performance indicators (KPIs) in large-scale recommender systems, such as online ad auctions. Traditional importance sampling (IS) methods face challenges in dynamic environments, particularly in navigating through complexities of multi-modal landscapes and avoiding entrapment in local optima for the optimization task. Instead of updating importance weights and mixing samples across iterations, as in canonical adaptive IS and multiple IS, our AMIS framework leverages a mixture distribution as the proposal distribution and dynamically adjusts both the mixture parameters and their mixing rates at each iteration, thereby enhancing search diversity and efficiency. Through extensive offline simulations, we demonstrate that AMIS significantly outperforms simple Gaussian Importance Sampling (GIS), particularly in noisy environments. Moreover, our approach is validated in real-world scenarios through online A/B experiments on a major search engine, where AMIS consistently identifies optimal tuning points that are more likely to be adopted as mainstream configurations. These findings indicate that AMIS enhances convergence in noisy environments, leading to more accurate and reliable decision-making in the context of importance sampling off-policy estimators.

cs.LG