From Monolithic Blending to Agentic Orchestration: Dynamic Response for Conversational Assistants at Scale
Conversational assistants can blend retrieval, action selection, escalation, and wording in a single model path, or separate those roles. We report a production migration of a customer-support assistant at a large accommodation marketplace (millions of conversations per month, 11 languages, 10-second P90). Dynamic Response (DR) replaces a single Qwen3-235B-A22B blended responder with a bounded ReAct orchestrator over typed tools plus a smaller generator that writes from a backend-validated context contract. Because the migration also changed prompts, alignment, and serving, we attribute each effect to its cause and claim as architecture effects only those measured on identical replayed turns: typed entity selection moves the reservation selector to a precision-first operating point (precision 8.3% to 89.1%, recall 75.2% to 67.3%), and typed action IDs with a membership check remove observed structured-action hallucination (2.14% to 0.0%). A low-ramp A/B test reproduces the replay escalation reductions: hard-escalation responses fall from 5.60% to 3.08% and soft-escalation responses from 9.56% to 2.49%, while production handoff volume holds roughly steady; self-solve is directional (+5.1 points, 95% CI [-2, +12]). Serving optimizations cut orchestrator P90 latency from 3.87s to 2.24s on a GPU footprint reduced by roughly one-third, and self-hosting reduces estimated annual model-serving cost by more than an order of magnitude.