arXiv subjects

Yongchun Zhu

Publications and source records attributed to Yongchun Zhu.

At least 37 records · Page 2Linked to original sources

arXiv2022

Customized Conversational Recommender Systems

Conversational recommender systems (CRS) aim to capture user's current intentions and provide recommendations through real-time multi-turn conversational interactions. As a human-machine interactive system, it is essential for CRS to improve the user experience. However, most CRS methods neglect the importance of user experience. In this paper, we propose two key points for CRS to improve the user experience: (1) Speaking like a human, human can speak with different styles according to the current dialogue context. (2) Identifying fine-grained intentions, even for the same utterance, different users have diverse finegrained intentions, which are related to users' inherent preference. Based on the observations, we propose a novel CRS model, coined Customized Conversational Recommender System (CCRS), which customizes CRS model for users from three perspectives. For human-like dialogue services, we propose multi-style dialogue response generator which selects context-aware speaking style for utterance generation. To provide personalized recommendations, we extract user's current fine-grained intentions from dialogue context with the guidance of user's inherent preferences. Finally, to customize the model parameters for each user, we train the model from the meta-learning perspective. Extensive experiments and a series of analyses have shown the superiority of our CCRS on both the recommendation and dialogue services.

cs.IR↗

arXiv2022

Memory-Guided Multi-View Multi-Domain Fake News Detection

The wide spread of fake news is increasingly threatening both individuals and society. Great efforts have been made for automatic fake news detection on a single domain (e.g., politics). However, correlations exist commonly across multiple news domains, and thus it is promising to simultaneously detect fake news of multiple domains. Based on our analysis, we pose two challenges in multi-domain fake news detection: 1) domain shift, caused by the discrepancy among domains in terms of words, emotions, styles, etc. 2) domain labeling incompleteness, stemming from the real-world categorization that only outputs one single domain label, regardless of topic diversity of a news piece. In this paper, we propose a Memory-guided Multi-view Multi-domain Fake News Detection Framework (M$^3$FEND) to address these two challenges. We model news pieces from a multi-view perspective, including semantics, emotion, and style. Specifically, we propose a Domain Memory Bank to enrich domain information which could discover potential domain labels based on seen news pieces and model domain characteristics. Then, with enriched domain information as input, a Domain Adapter could adaptively aggregate discriminative information from multiple views for news in various domains. Extensive offline experiments on English and Chinese datasets demonstrate the effectiveness of M$^3$FEND, and online tests verify its superiority in practice. Our code is available at https://github.com/ICTMCG/M3FEND.

cs.CL↗

arXiv2022

Positive-Unlabeled Learning with Adversarial Data Augmentation for Knowledge Graph Completion

Most real-world knowledge graphs (KG) are far from complete and comprehensive. This problem has motivated efforts in predicting the most plausible missing facts to complete a given KG, i.e., knowledge graph completion (KGC). However, existing KGC methods suffer from two main issues, 1) the false negative issue, i.e., the sampled negative training instances may include potential true facts; and 2) the data sparsity issue, i.e., true facts account for only a tiny part of all possible facts. To this end, we propose positive-unlabeled learning with adversarial data augmentation (PUDA) for KGC. In particular, PUDA tailors positive-unlabeled risk estimator for the KGC task to deal with the false negative issue. Furthermore, to address the data sparsity issue, PUDA achieves a data augmentation strategy by unifying adversarial training and positive-unlabeled learning under the positive-unlabeled minimax game. Extensive experimental results on real-world benchmark datasets demonstrate the effectiveness and compatibility of our proposed method.

cs.LG↗

arXiv2022

User-Centric Conversational Recommendation with Multi-Aspect User Modeling

Conversational recommender systems (CRS) aim to provide highquality recommendations in conversations. However, most conventional CRS models mainly focus on the dialogue understanding of the current session, ignoring other rich multi-aspect information of the central subjects (i.e., users) in recommendation. In this work, we highlight that the user's historical dialogue sessions and look-alike users are essential sources of user preferences besides the current dialogue session in CRS. To systematically model the multi-aspect information, we propose a User-Centric Conversational Recommendation (UCCR) model, which returns to the essence of user preference learning in CRS tasks. Specifically, we propose a historical session learner to capture users' multi-view preferences from knowledge, semantic, and consuming views as supplements to the current preference signals. A multi-view preference mapper is conducted to learn the intrinsic correlations among different views in current and historical sessions via self-supervised objectives. We also design a temporal look-alike user selector to understand users via their similar users. The learned multi-aspect multi-view user preferences are then used for the recommendation and dialogue generation. In experiments, we conduct comprehensive evaluations on both Chinese and English CRS datasets. The significant improvements over competitive models in both recommendation and dialogue generation verify the superiority of UCCR.

cs.IR↗

arXiv2022

Generalizing to the Future: Mitigating Entity Bias in Fake News Detection

The wide dissemination of fake news is increasingly threatening both individuals and society. Fake news detection aims to train a model on the past news and detect fake news of the future. Though great efforts have been made, existing fake news detection methods overlooked the unintended entity bias in the real-world data, which seriously influences models' generalization ability to future data. For example, 97\% of news pieces in 2010-2017 containing the entity `Donald Trump' are real in our data, but the percentage falls down to merely 33\% in 2018. This would lead the model trained on the former set to hardly generalize to the latter, as it tends to predict news pieces about `Donald Trump' as real for lower training loss. In this paper, we propose an entity debiasing framework (\textbf{ENDEF}) which generalizes fake news detection models to the future data by mitigating entity bias from a cause-effect perspective. Based on the causal graph among entities, news contents, and news veracity, we separately model the contribution of each cause (entities and contents) during training. In the inference stage, we remove the direct effect of the entities to mitigate entity bias. Extensive offline experiments on the English and Chinese datasets demonstrate that the proposed framework can largely improve the performance of base fake news detectors, and online tests verify its superiority in practice. To the best of our knowledge, this is the first work to explicitly improve the generalization ability of fake news detection models to the future data. The code has been released at https://github.com/ICTMCG/ENDEF-SIGIR2022.

cs.CL↗

arXiv2022

Multi-view Multi-behavior Contrastive Learning in Recommendation

Multi-behavior recommendation (MBR) aims to jointly consider multiple behaviors to improve the target behavior's performance. We argue that MBR models should: (1) model the coarse-grained commonalities between different behaviors of a user, (2) consider both individual sequence view and global graph view in multi-behavior modeling, and (3) capture the fine-grained differences between multiple behaviors of a user. In this work, we propose a novel Multi-behavior Multi-view Contrastive Learning Recommendation (MMCLR) framework, including three new CL tasks to solve the above challenges, respectively. The multi-behavior CL aims to make different user single-behavior representations of the same user in each view to be similar. The multi-view CL attempts to bridge the gap between a user's sequence-view and graph-view representations. The behavior distinction CL focuses on modeling fine-grained differences of different behaviors. In experiments, we conduct extensive evaluations and ablation tests to verify the effectiveness of MMCLR and various CL tasks on two real-world datasets, achieving SOTA performance over existing baselines. Our code will be available on \url{https://github.com/wyqing20/MMCLR}

cs.IR↗

arXiv2022

Combat Data Shift in Few-shot Learning with Knowledge Graph

Many few-shot learning approaches have been designed under the meta-learning framework, which learns from a variety of learning tasks and generalizes to new tasks. These meta-learning approaches achieve the expected performance in the scenario where all samples are drawn from the same distributions (i.i.d. observations). However, in real-world applications, few-shot learning paradigm often suffers from data shift, i.e., samples in different tasks, even in the same task, could be drawn from various data distributions. Most existing few-shot learning approaches are not designed with the consideration of data shift, and thus show downgraded performance when data distribution shifts. However, it is non-trivial to address the data shift problem in few-shot learning, due to the limited number of labeled samples in each task. Targeting at addressing this problem, we propose a novel metric-based meta-learning framework to extract task-specific representations and task-shared representations with the help of knowledge graph. The data shift within/between tasks can thus be combated by the combination of task-shared and task-specific representations. The proposed model is evaluated on popular benchmarks and two constructed new challenging datasets. The evaluation results demonstrate its remarkable performance.

cs.LG↗

arXiv2022

Multi-Representation Adaptation Network for Cross-domain Image Classification

In image classification, it is often expensive and time-consuming to acquire sufficient labels. To solve this problem, domain adaptation often provides an attractive option given a large amount of labeled data from a similar nature but different domain. Existing approaches mainly align the distributions of representations extracted by a single structure and the representations may only contain partial information, e.g., only contain part of the saturation, brightness, and hue information. Along this line, we propose Multi-Representation Adaptation which can dramatically improve the classification accuracy for cross-domain image classification and specially aims to align the distributions of multiple representations extracted by a hybrid structure named Inception Adaptation Module (IAM). Based on this, we present Multi-Representation Adaptation Network (MRAN) to accomplish the cross-domain image classification task via multi-representation alignment which can capture the information from different aspects. In addition, we extend Maximum Mean Discrepancy (MMD) to compute the adaptation loss. Our approach can be easily implemented by extending most feed-forward models with IAM, and the network can be trained efficiently via back-propagation. Experiments conducted on three benchmark image datasets demonstrate the effectiveness of MRAN. The code has been available at https://github.com/easezyc/deep-transfer-learning.

cs.CV↗

arXiv2022

Modeling Users' Behavior Sequences with Hierarchical Explainable Network for Cross-domain Fraud Detection

With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users provides useful information in differentiating fraudulent payments from regular ones. Recently, some approaches have been proposed to solve this sequence-based fraud detection problem. However, these methods usually suffer from two problems: the prediction results are difficult to explain and the exploitation of the internal information of behaviors is insufficient. To tackle the above two problems, we propose a Hierarchical Explainable Network (HEN) to model users' behavior sequences, which could not only improve the performance of fraud detection but also make the inference process interpretable. Meanwhile, as e-commerce business expands to new domains, e.g., new countries or new markets, one major problem for modeling user behavior in fraud detection systems is the limitation of data collection, e.g., very few data/labels available. Thus, in this paper, we further propose a transfer framework to tackle the cross-domain fraud detection problem, which aims to transfer knowledge from existing domains (source domains) with enough and mature data to improve the performance in the new domain (target domain). Our proposed method is a general transfer framework that could not only be applied upon HEN but also various existing models in the Embedding & MLP paradigm. Based on 90 transfer task experiments, we also demonstrate that our transfer framework could not only contribute to the cross-domain fraud detection task with HEN, but also be universal and expandable for various existing models.

cs.LG↗

arXiv2022

MDFEND: Multi-domain Fake News Detection

Fake news spread widely on social media in various domains, which lead to real-world threats in many aspects like politics, disasters, and finance. Most existing approaches focus on single-domain fake news detection (SFND), which leads to unsatisfying performance when these methods are applied to multi-domain fake news detection. As an emerging field, multi-domain fake news detection (MFND) is increasingly attracting attention. However, data distributions, such as word frequency and propagation patterns, vary from domain to domain, namely domain shift. Facing the challenge of serious domain shift, existing fake news detection techniques perform poorly for multi-domain scenarios. Therefore, it is demanding to design a specialized model for MFND. In this paper, we first design a benchmark of fake news dataset for MFND with domain label annotated, namely Weibo21, which consists of 4,488 fake news and 4,640 real news from 9 different domains. We further propose an effective Multi-domain Fake News Detection Model (MDFEND) by utilizing a domain gate to aggregate multiple representations extracted by a mixture of experts. The experiments show that MDFEND can significantly improve the performance of multi-domain fake news detection. Our dataset and code are available at https://github.com/kennqiang/MDFEND-Weibo21.

cs.CL↗

arXiv2022

Aligning Domain-specific Distribution and Classifier for Cross-domain Classification from Multiple Sources

While Unsupervised Domain Adaptation (UDA) algorithms, i.e., there are only labeled data from source domains, have been actively studied in recent years, most algorithms and theoretical results focus on Single-source Unsupervised Domain Adaptation (SUDA). However, in the practical scenario, labeled data can be typically collected from multiple diverse sources, and they might be different not only from the target domain but also from each other. Thus, domain adapters from multiple sources should not be modeled in the same way. Recent deep learning based Multi-source Unsupervised Domain Adaptation (MUDA) algorithms focus on extracting common domain-invariant representations for all domains by aligning distribution of all pairs of source and target domains in a common feature space. However, it is often very hard to extract the same domain-invariant representations for all domains in MUDA. In addition, these methods match distributions without considering domain-specific decision boundaries between classes. To solve these problems, we propose a new framework with two alignment stages for MUDA which not only respectively aligns the distributions of each pair of source and target domains in multiple specific feature spaces, but also aligns the outputs of classifiers by utilizing the domain-specific decision boundaries. Extensive experiments demonstrate that our method can achieve remarkable results on popular benchmark datasets for image classification.

cs.LG↗

arXiv2021

Neural Hierarchical Factorization Machines for User's Event Sequence Analysis

Many prediction tasks of real-world applications need to model multi-order feature interactions in user's event sequence for better detection performance. However, existing popular solutions usually suffer two key issues: 1) only focusing on feature interactions and failing to capture the sequence influence; 2) only focusing on sequence information, but ignoring internal feature relations of each event, thus failing to extract a better event representation. In this paper, we consider a two-level structure for capturing the hierarchical information over user's event sequence: 1) learning effective feature interactions based event representation; 2) modeling the sequence representation of user's historical events. Experimental results on both industrial and public datasets clearly demonstrate that our model achieves significantly better performance compared with state-of-the-art baselines.

cs.LG↗

arXiv2021

Personalized Transfer of User Preferences for Cross-domain Recommendation

Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Cross-domain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR.

cs.IR↗

arXiv2021

Deep Subdomain Adaptation Network for Image Classification

For a target task where labeled data is unavailable, domain adaptation can transfer a learner from a different source domain. Previous deep domain adaptation methods mainly learn a global domain shift, i.e., align the global source and target distributions without considering the relationships between two subdomains within the same category of different domains, leading to unsatisfying transfer learning performance without capturing the fine-grained information. Recently, more and more researchers pay attention to Subdomain Adaptation which focuses on accurately aligning the distributions of the relevant subdomains. However, most of them are adversarial methods which contain several loss functions and converge slowly. Based on this, we present Deep Subdomain Adaptation Network (DSAN) which learns a transfer network by aligning the relevant subdomain distributions of domain-specific layer activations across different domains based on a local maximum mean discrepancy (LMMD). Our DSAN is very simple but effective which does not need adversarial training and converges fast. The adaptation can be achieved easily with most feed-forward network models by extending them with LMMD loss, which can be trained efficiently via back-propagation. Experiments demonstrate that DSAN can achieve remarkable results on both object recognition tasks and digit classification tasks. Our code will be available at: https://github.com/easezyc/deep-transfer-learning

cs.CV↗

arXiv2021

Learning to Expand Audience via Meta Hybrid Experts and Critics for Recommendation and Advertising

In recommender systems and advertising platforms, marketers always want to deliver products, contents, or advertisements to potential audiences over media channels such as display, video, or social. Given a set of audiences or customers (seed users), the audience expansion technique (look-alike modeling) is a promising solution to identify more potential audiences, who are similar to the seed users and likely to finish the business goal of the target campaign. However, look-alike modeling faces two challenges: (1) In practice, a company could run hundreds of marketing campaigns to promote various contents within completely different categories every day, e.g., sports, politics, society. Thus, it is difficult to utilize a common method to expand audiences for all campaigns. (2) The seed set of a certain campaign could only cover limited users. Therefore, a customized approach based on such a seed set is likely to be overfitting. In this paper, to address these challenges, we propose a novel two-stage framework named Meta Hybrid Experts and Critics (MetaHeac) which has been deployed in WeChat Look-alike System. In the offline stage, a general model which can capture the relationships among various tasks is trained from a meta-learning perspective on all existing campaign tasks. In the online stage, for a new campaign, a customized model is learned with the given seed set based on the general model. According to both offline and online experiments, the proposed MetaHeac shows superior effectiveness for both content marketing campaigns in recommender systems and advertising campaigns in advertising platforms. Besides, MetaHeac has been successfully deployed in WeChat for the promotion of both contents and advertisements, leading to great improvement in the quality of marketing. The code has been available at \url{https://github.com/easezyc/MetaHeac}.

cs.IR↗

arXiv2021

Modeling the Sequential Dependence among Audience Multi-step Conversions with Multi-task Learning in Targeted Display Advertising

In most real-world large-scale online applications (e.g., e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an impression->click->purchase process is usually performed of audiences for e-commerce platforms. However, it is more difficult to acquire customers in financial advertising (e.g., credit card advertising) than in traditional advertising. On the one hand, the audience multi-step conversion path is longer. On the other hand, the positive feedback is sparser (class imbalance) step by step, and it is difficult to obtain the final positive feedback due to the delayed feedback of activation. Multi-task learning is a typical solution in this direction. While considerable multi-task efforts have been made in this direction, a long-standing challenge is how to explicitly model the long-path sequential dependence among audience multi-step conversions for improving the end-to-end conversion. In this paper, we propose an Adaptive Information Transfer Multi-task (AITM) framework, which models the sequential dependence among audience multi-step conversions via the Adaptive Information Transfer (AIT) module. The AIT module can adaptively learn what and how much information to transfer for different conversion stages. Besides, by combining the Behavioral Expectation Calibrator in the loss function, the AITM framework can yield more accurate end-to-end conversion identification. The proposed framework is deployed in Meituan app, which utilizes it to real-timely show a banner to the audience with a high end-to-end conversion rate for Meituan Co-Branded Credit Cards. Offline experimental results on both industrial and public real-world datasets clearly demonstrate that the proposed framework achieves significantly better performance compared with state-of-the-art baselines.

cs.AI↗

arXiv2021

Modeling the Field Value Variations and Field Interactions Simultaneously for Fraud Detection

With the explosive growth of e-commerce, online transaction fraud has become one of the biggest challenges for e-commerce platforms. The historical behaviors of users provide rich information for digging into the users' fraud risk. While considerable efforts have been made in this direction, a long-standing challenge is how to effectively exploit internal user information and provide explainable prediction results. In fact, the value variations of same field from different events and the interactions of different fields inside one event have proven to be strong indicators for fraudulent behaviors. In this paper, we propose the Dual Importance-aware Factorization Machines (DIFM), which exploits the internal field information among users' behavior sequence from dual perspectives, i.e., field value variations and field interactions simultaneously for fraud detection. The proposed model is deployed in the risk management system of one of the world's largest e-commerce platforms, which utilize it to provide real-time transaction fraud detection. Experimental results on real industrial data from different regions in the platform clearly demonstrate that our model achieves significant improvements compared with various state-of-the-art baseline models. Moreover, the DIFM could also give an insight into the explanation of the prediction results from dual perspectives.

cs.LG↗

arXiv2021

Learning to Warm Up Cold Item Embeddings for Cold-start Recommendation with Meta Scaling and Shifting Networks

Recently, embedding techniques have achieved impressive success in recommender systems. However, the embedding techniques are data demanding and suffer from the cold-start problem. Especially, for the cold-start item which only has limited interactions, it is hard to train a reasonable item ID embedding, called cold ID embedding, which is a major challenge for the embedding techniques. The cold item ID embedding has two main problems: (1) A gap is existing between the cold ID embedding and the deep model. (2) Cold ID embedding would be seriously affected by noisy interaction. However, most existing methods do not consider both two issues in the cold-start problem, simultaneously. To address these problems, we adopt two key ideas: (1) Speed up the model fitting for the cold item ID embedding (fast adaptation). (2) Alleviate the influence of noise. Along this line, we propose Meta Scaling and Shifting Networks to generate scaling and shifting functions for each item, respectively. The scaling function can directly transform cold item ID embeddings into warm feature space which can fit the model better, and the shifting function is able to produce stable embeddings from the noisy embeddings. With the two meta networks, we propose Meta Warm Up Framework (MWUF) which learns to warm up cold ID embeddings. Moreover, MWUF is a general framework that can be applied upon various existing deep recommendation models. The proposed model is evaluated on three popular benchmarks, including both recommendation and advertising datasets. The evaluation results demonstrate its superior performance and compatibility.

cs.IR↗