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Yongjun Zhao

Publications and source records attributed to Yongjun Zhao.

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Privacy-Preserving Screening for Record Linkage

In an era dominated by big data and machine learning, establishing valuable data collaboration has never been more critical. However, such collaborations must operate under regulatory and legal constraints. Two-party Privacy-Preserving Record Linkage (PPRL) emerges to assess the potential collaboration value and also ensure the privacy and security of the involved data. Nevertheless, the substantial computational and communication overheads associated with PPRL hinder its practical adoption in data markets with numerous potential collaborators. Therefore, we present the Screening-then-Linkage framework, which incorporates a lightweight Screening phase prior to the resource-intensive PPRL phase, i.e., PPRS, to mitigate the scalability issue of PPRL. We propose a circuit-PSI-based system, named Appraisal to realize a secure, effective, and efficient PPRS. To reconcile the approximate matching and/or schema-aware setting required in PPRS with the limitations of the circuit-PSI supporting only symmetric functions, we propose a more communication-efficient secure permutation, i.e., Oblivious Attribute/Feature Alignment protocol tailored for PPRS. This protocol supports a broader range of comparison functions and significantly improves efficiency, i.e., reducing communication costs by a factor of 14 compared to the conventional protocol. Our rigorous analysis and comprehensive empirical evaluations demonstrate the security, effectiveness, and efficiency of Appraisal. Appraisal can accommodate up to $850\times$ more records than the SOTA PPRS system, SFour, within the same constraints. Moreover, it is $165 \times$ faster than SOTA PPRL, indicating the Screening-then-Linkage framework substantially decreases the computation time required to identify the most valuable collaborators from a large pool of candidates.

cs.CR

PrivacyGo: Privacy-Preserving Ad Measurement with Multidimensional Intersection

This paper tackles the challenging and practical problem of multi-identifier private user profile matching for privacy-preserving ad measurement, a cornerstone of modern advertising analytics. We introduce a comprehensive cryptographic framework leveraging reversed Oblivious Pseudorandom Functions (OPRF) and novel blind key rotation techniques to support secure matching across multiple identifiers. Our design prevents cross-identifier linkages and includes a differentially private mechanism to obfuscate intersection sizes, mitigating risks such as membership inference attacks. We present a concrete construction of our protocol that achieves both strong privacy guarantees and high efficiency. It scales to large datasets, offering a practical and scalable solution for privacy-centric applications like secure ad conversion tracking. By combining rigorous cryptographic principles with differential privacy, our work addresses a critical need in the advertising industry, setting a new standard for privacy-preserving ad measurement frameworks.

cs.CR