arXiv subjects

Yongkang Wang

Publications and source records attributed to Yongkang Wang.

27 records · Page 2Linked to original sources

arXiv2023

PIER: Permutation-Level Interest-Based End-to-End Re-ranking Framework in E-commerce

Re-ranking draws increased attention on both academics and industries, which rearranges the ranking list by modeling the mutual influence among items to better meet users' demands. Many existing re-ranking methods directly take the initial ranking list as input, and generate the optimal permutation through a well-designed context-wise model, which brings the evaluation-before-reranking problem. Meanwhile, evaluating all candidate permutations brings unacceptable computational costs in practice. Thus, to better balance efficiency and effectiveness, online systems usually use a two-stage architecture which uses some heuristic methods such as beam-search to generate a suitable amount of candidate permutations firstly, which are then fed into the evaluation model to get the optimal permutation. However, existing methods in both stages can be improved through the following aspects. As for generation stage, heuristic methods only use point-wise prediction scores and lack an effective judgment. As for evaluation stage, most existing context-wise evaluation models only consider the item context and lack more fine-grained feature context modeling. This paper presents a novel end-to-end re-ranking framework named PIER to tackle the above challenges which still follows the two-stage architecture and contains two mainly modules named FPSM and OCPM. We apply SimHash in FPSM to select top-K candidates from the full permutation based on user's permutation-level interest in an efficient way. Then we design a novel omnidirectional attention mechanism in OCPM to capture the context information in the permutation. Finally, we jointly train these two modules end-to-end by introducing a comparative learning loss. Offline experiment results demonstrate that PIER outperforms baseline models on both public and industrial datasets, and we have successfully deployed PIER on Meituan food delivery platform.

cs.IR↗

arXiv2023

A Deep Behavior Path Matching Network for Click-Through Rate Prediction

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we present the behavior path and propose to match the user's current behavior path with historical behavior paths to predict user behaviors on the app. Further, we design a deep neural network for behavior path matching and solve three difficulties in modeling behavior paths: sparsity, noise interference, and accurate matching of behavior paths. In particular, we leverage contrastive learning to augment user behavior paths, provide behavior path self-activation to alleviate the effect of noise, and adopt a two-level matching mechanism to identify the most appropriate candidate. Our model shows excellent performance on two real-world datasets, outperforming the state-of-the-art CTR model. Moreover, our model has been deployed on the Meituan food delivery platform and has accumulated 1.6% improvement in CTR and 1.8% improvement in advertising revenue.

cs.AI↗

arXiv2023

Decision-Making Context Interaction Network for Click-Through Rate Prediction

Click-through rate (CTR) prediction is crucial in recommendation and online advertising systems. Existing methods usually model user behaviors, while ignoring the informative context which influences the user to make a click decision, e.g., click pages and pre-ranking candidates that inform inferences about user interests, leading to suboptimal performance. In this paper, we propose a Decision-Making Context Interaction Network (DCIN), which deploys a carefully designed Context Interaction Unit (CIU) to learn decision-making contexts and thus benefits CTR prediction. In addition, the relationship between different decision-making context sources is explored by the proposed Adaptive Interest Aggregation Unit (AIAU) to improve CTR prediction further. In the experiments on public and industrial datasets, DCIN significantly outperforms the state-of-the-art methods. Notably, the model has obtained the improvement of CTR+2.9%/CPM+2.1%/GMV+1.5% for online A/B testing and served the main traffic of Meituan Waimai advertising system.

cs.IR↗

arXiv2022

Surface-specific vibrational spectroscopy of interfacial water reveals large pH change near graphene electrode at low current densities

Molecular-level insight into interfacial water at buried electrode interfaces is essential in elucidating many phenomena of electrochemistry, but spectroscopic probing of the buried interfaces remains challenging. Here, using surface-specific vibrational spectroscopy, we probe and identify the interfacial water orientation and interfacial electric field at the calcium fluoride (CaF2)-supported electrified graphene/water interface under applied potentials. Our data shows that the water orientation changes drastically at negative potentials (<-0.03 V vs. Pd/H2), from O-H group pointing down towards bulk solution to pointing up away from the bulk solution, which arises from charging/discharging not of the graphene but of the CaF2 substrate. The potential-dependent spectra are nearly identical to the pH-dependent spectra, evidencing that the applied potentials change the local pH (more than five pH units) near the graphene electrode even at a current density below 1 microamp per square centimeter. Our work provides molecular-level insights into the dissociation and reorganization of interfacial water on an electrode/electrolyte interface.

physics.chem-ph↗

arXiv2022

Learning List-wise Representation in Reinforcement Learning for Ads Allocation with Multiple Auxiliary Tasks

With the recent prevalence of reinforcement learning (RL), there have been tremendous interests in utilizing RL for ads allocation in recommendation platforms (e.g., e-commerce and news feed sites). To achieve better allocation, the input of recent RL-based ads allocation methods is upgraded from point-wise single item to list-wise item arrangement. However, this also results in a high-dimensional space of state-action pairs, making it difficult to learn list-wise representations with good generalization ability. This further hinders the exploration of RL agents and causes poor sample efficiency. To address this problem, we propose a novel RL-based approach for ads allocation which learns better list-wise representations by leveraging task-specific signals on Meituan food delivery platform. Specifically, we propose three different auxiliary tasks based on reconstruction, prediction, and contrastive learning respectively according to prior domain knowledge on ads allocation. We conduct extensive experiments on Meituan food delivery platform to evaluate the effectiveness of the proposed auxiliary tasks. Both offline and online experimental results show that the proposed method can learn better list-wise representations and achieve higher revenue for the platform compared to the state-of-the-art baselines.

cs.LG↗

arXiv2022

Hybrid Transfer in Deep Reinforcement Learning for Ads Allocation

Ads allocation, which involves allocating ads and organic items to limited slots in feed with the purpose of maximizing platform revenue, has become a research hotspot. Notice that, e-commerce platforms usually have multiple entrances for different categories and some entrances have few visits. Data from these entrances has low coverage, which makes it difficult for the agent to learn. To address this challenge, we propose Similarity-based Hybrid Transfer for Ads Allocation (SHTAA), which effectively transfers samples as well as knowledge from data-rich entrance to data-poor entrance. Specifically, we define an uncertainty-aware similarity for MDP to estimate the similarity of MDP for different entrances. Based on this similarity, we design a hybrid transfer method, including instance transfer and strategy transfer, to efficiently transfer samples and knowledge from one entrance to another. Both offline and online experiments on Meituan food delivery platform demonstrate that the proposed method could achieve better performance for data-poor entrance and increase the revenue for the platform.

cs.IR↗

arXiv2022

Cross DQN: Cross Deep Q Network for Ads Allocation in Feed

E-commerce platforms usually display a mixed list of ads and organic items in feed. One key problem is to allocate the limited slots in the feed to maximize the overall revenue as well as improve user experience, which requires a good model for user preference. Instead of modeling the influence of individual items on user behaviors, the arrangement signal models the influence of the arrangement of items and may lead to a better allocation strategy. However, most of previous strategies fail to model such a signal and therefore result in suboptimal performance. In addition, the percentage of ads exposed (PAE) is an important indicator in ads allocation. Excessive PAE hurts user experience while too low PAE reduces platform revenue. Therefore, how to constrain the PAE within a certain range while keeping personalized recommendation under the PAE constraint is a challenge. In this paper, we propose Cross Deep Q Network (Cross DQN) to extract the crucial arrangement signal by crossing the embeddings of different items and modeling the crossed sequence by multi-channel attention. Besides, we propose an auxiliary loss for batch-level constraint on PAE to tackle the above-mentioned challenge. Our model results in higher revenue and better user experience than state-of-the-art baselines in offline experiments. Moreover, our model demonstrates a significant improvement in the online A/B test and has been fully deployed on Meituan feed to serve more than 300 millions of customers.

cs.LG↗

arXiv2022

Deep Page-Level Interest Network in Reinforcement Learning for Ads Allocation

A mixed list of ads and organic items is usually displayed in feed and how to allocate the limited slots to maximize the overall revenue is a key problem. Meanwhile, modeling user preference with historical behavior is essential in recommendation and advertising (e.g., CTR prediction and ads allocation). Most previous works for user behavior modeling only model user's historical point-level positive feedback (i.e., click), which neglect the page-level information of feedback and other types of feedback. To this end, we propose Deep Page-level Interest Network (DPIN) to model the page-level user preference and exploit multiple types of feedback. Specifically, we introduce four different types of page-level feedback as input, and capture user preference for item arrangement under different receptive fields through the multi-channel interaction module. Through extensive offline and online experiments on Meituan food delivery platform, we demonstrate that DPIN can effectively model the page-level user preference and increase the revenue for the platform.

cs.LG↗

arXiv2022

RFLBAT: A Robust Federated Learning Algorithm against Backdoor Attack

Federated learning (FL) is a distributed machine learning paradigm where enormous scattered clients (e.g. mobile devices or IoT devices) collaboratively train a model under the orchestration of a central server (e.g. service provider), while keeping the training data decentralized. Unfortunately, FL is susceptible to a variety of attacks, including backdoor attack, which is made substantially worse in the presence of malicious attackers. Most of algorithms usually assume that the malicious at tackers no more than benign clients or the data distribution is independent identically distribution (IID). However, no one knows the number of malicious attackers and the data distribution is usually non identically distribution (Non-IID). In this paper, we propose RFLBAT which utilizes principal component analysis (PCA) technique and Kmeans clustering algorithm to defend against backdoor attack. Our algorithm RFLBAT does not bound the number of backdoored attackers and the data distribution, and requires no auxiliary information outside of the learning process. We conduct extensive experiments including a variety of backdoor attack types. Experimental results demonstrate that RFLBAT outperforms the existing state-of-the-art algorithms and is able to resist various backdoor attack scenarios including different number of attackers (DNA), different Non-IID scenarios (DNS), different number of clients (DNC) and distributed backdoor attack (DBA).

cs.CR↗