arXiv subjects

You Zu

Publications and source records attributed to You Zu.

3 recordsLinked to original sources

arXiv2025

How to sell a service with uncertain outcomes

Motivated by the recent popularity of machine learning training services, we introduce a contract design problem in which a provider sells a service that results in an outcome of uncertain quality for the buyer. The seller has a set of actions that lead to different distributions over outcomes. We focus on a setting in which the seller has the ability to commit to an action and the buyer is free to accept or reject the outcome after seeing its realized quality. We propose a two-stage payment scheme where the seller designs a menu of contracts, each of which specifies an action, an upfront price and a vector of outcome-dependent usage prices. Upon selecting a contract, the buyer pays the upfront price, and after observing the realized outcome, the buyer either accepts and pays the corresponding usage price, or rejects and is exempt from further payment. We show that this two-stage payment structure is necessary to maximize profit: only upfront price or only usage prices is insufficient. We then study the computational complexity of computing a profit-maximizing menu. While computing the optimal profit is NP-hard even for two buyer types, we derive a fully-polynomial time approximation scheme (FPTAS) for the optimal profit for a constant number of buyer types. Finally, we prove that in the single-parameter setting in which buyers' valuations are parametrized by a single real number, there exists a revenue-optimal menu consisting of a single contract.

cs.GT↗

arXiv2023

Markov Persuasion Processes with Endogenous Agent Beliefs

We consider a dynamic Bayesian persuasion setting where a single long-lived sender persuades a stream of ``short-lived'' agents (receivers) by sharing information about a payoff-relevant state. The state transitions are Markovian and the sender seeks to maximize the long-run average reward by committing to a (possibly history-dependent) signaling mechanism. While most previous studies of Markov persuasion consider exogenous agent beliefs that are independent of the chain, we study a more natural variant with endogenous agent beliefs that depend on the chain's realized history. A key challenge to analyze such settings is to model the agents' partial knowledge about the history information. We analyze a Markov persuasion process (MPP) under various information models that differ in the amount of information the receivers have about the history of the process. Specifically, we formulate a general partial-information model where each receiver observes the history with an $\ell$ period lag. Our technical contribution start with analyzing two benchmark models, i.e., the full-history information model and the no-history information model. We establish an ordering of the sender's payoff as a function of the informativeness of agent's information model (with no-history as the least informative), and develop efficient algorithms to compute optimal solutions for these two benchmarks. For general $\ell$, we present the technical challenges in finding an optimal signaling mechanism, where even determining the right dependency on the history becomes difficult. To bypass the difficulties, we use a robustness framework to design a "simple" \emph{history-independent} signaling mechanism that approximately achieves optimal payoff when $\ell$ is reasonably large.

cs.GT↗

arXiv2021

Learning to Persuade on the Fly: Robustness Against Ignorance

Motivated by information sharing in online platforms, we study repeated persuasion between a sender and a stream of receivers where at each time, the sender observes a payoff-relevant state drawn independently and identically from an unknown distribution, and shares state information with the receivers who each choose an action. The sender seeks to persuade the receivers into taking actions aligned with the sender's preference by selectively sharing state information. However, in contrast to the standard models, neither the sender nor the receivers know the distribution, and the sender has to persuade while learning the distribution on the fly. We study the sender's learning problem of making persuasive action recommendations to achieve low regret against the optimal persuasion mechanism with the knowledge of the distribution. To do this, we first propose and motivate a persuasiveness criterion for the unknown distribution setting that centers robustness as a requirement in the face of uncertainty. Our main result is an algorithm that, with high probability, is robustly-persuasive and achieves $O(\sqrt{T\log T})$ regret, where $T$ is the horizon length. Intuitively, at each time our algorithm maintains a set of candidate distributions, and chooses a signaling mechanism that is simultaneously persuasive for all of them. Core to our proof is a tight analysis about the cost of robust persuasion, which may be of independent interest. We further prove that this regret order is optimal (up to logarithmic terms) by showing that no algorithm can achieve regret better than $\Omega(\sqrt{T})$.

cs.GT↗