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Yuanbo Zhao

Publications and source records attributed to Yuanbo Zhao.

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Time-Aware Diffusion based on Preference Disentanglement for Generative Recommendation

Recently, Generative Recommenders (GRs) have emerged as a transformative recommendation paradigm by replacing traditional item IDs with semantic indices (SIDs). Owing to the exceptional generative capabilities of diffusion models, a few pioneering works explore developing GRs with diffusion architectures as the backbone. However, a fatal limitation of existing diffusion-based GRs is that the diffusion process applies uniformly to all items within the historical interactions. In contrast, the user preference is shaped by multifaceted time-evolving factors and thus exhibits a non-stationary distribution in the temporal aspect. To bridge this gap, this study proposes a novel GR framework, named TDPM, by designing the time-aware diffusion on SID tokens. Specifically, TDPM explicitly integrates the impact of time-evolving user preferences into the diffusion process. In detail, the user preference is disentangled into (i) the period preference, which remains consistent over a long time-span, and (ii) the point preference, which is triggered by recent focal events. Extensive experiments on three public real-world datasets demonstrate the significant superiority of TDPM over the state-of-the-art baselines. TDPM achieves average improvements of up to 29.21% and 25.45% in terms of HR@20 and NDCG@20, respectively. The ablation study further underscores the necessity of time-aware token diffusion in diffusion-based GRs.

cs.IR

From Token Generation to Item Ranking: Direct Generative Recommendation with Semantic IDs

Generative recommendation formulates item recommendation as a token-level generation task, where Semantic IDs (SIDs) represents each item as a sequence of discrete tokens. However, recommendation ultimately requires item-level rankings, whereas SID-based methods derive them by decoding token-level outputs. We term these outputs the token interface; together, the interface and decoder form a token-mediated pipeline. We establish a theoretical dichotomy: if the interface is ranking-insufficient, no decoder based solely on it can guarantee exact ranking recovery; if it is ranking-sufficient, exact decoding is output-equivalent to item-level scoring. Thus, for item ranking, token-level generation either loses essential ranking information or provides no additional ranking expressiveness beyond direct item-level scoring. Based on this insight, we propose \textbf{Di}rect \textbf{G}enerative \textbf{R}ecommendation (\model), a framework that directly models item-level preferences while preserving the semantic structure of SID. Instead of treating SID tokens as generation targets, \model uses them as item representations and learns user-item matching through a unified item-level scoring function. Extensive experiments on multiple real-world datasets with LLM backbones of different scales demonstrate that \model consistently outperforms existing generative recommenders as well as ID-based methods.

cs.IR