arXiv subjects

Zhangbin Zhu

Publications and source records attributed to Zhangbin Zhu.

4 recordsLinked to original sources

arXiv2026

Beyond Action Imitation: Learning a Decision-Aware User Simulator for Online Advertising

Recent advances in LLM-based user simulation have shown promise for offline evaluation of recommendation and advertising systems. However, existing simulators typically infer user preferences from single-domain interaction histories and are primarily optimized to reproduce observable actions such as clicks. Consequently, they capture only a partial view of user preferences, while action-only prediction easily induces model shortcuts and limits both the fidelity and diagnostic value of simulation. To address these challenges, we propose DASH, a decision-aware user simulator that jointly generates thinking traces and predicts behavioral actions from heterogeneous cross-domain histories. DASH first introduces a Context Engineering stage that folds heterogeneous cross-domain histories into decision-relevant context, together with prompt optimization for effective reasoning over the folded context. To train a user simulator, DASH distills thinking trajectories from strong LLMs as SFT data, and further tailors a rubric-based reward model that evaluates thinking traces along form, content, and logic for RL training. Combined with the action reward, these signals jointly improve action prediction and thinking quality. Extensive experiments on real-world Tencent advertising data spanning five heterogeneous content domains demonstrate the effectiveness, efficiency, fidelity, and diagnostic value of DASH.

cs.IR↗

arXiv2026

NOVA: A Verification-Aware Agent Harness for Architecture Evolution in Industrial Recommender Systems

Industrial advertising recommender systems are continually improved through architecture modifications, yet production iteration remains expert-intensive because coordinated changes to model topology, feature configuration, and interaction modules must satisfy strict interface, resource, and serving constraints. AutoML is limited to predefined search spaces, while generic coding agents verify runnability rather than recommender-specific semantic validity. Executable candidates may therefore violate architectural contracts, while the lack of structured reuse of semantic diagnostics and evaluation outcomes can lead to repeated invalid or ineffective modifications. We present NOVA, a verification-aware agent harness that organizes production architecture modification as multi-round search over concrete implementations within a fixed evaluation budget. At each round, NOVA generates multiple candidates under production constraints, rejects semantic violations, and ranks the valid survivors for local testing and offline evaluation. Across rounds, trajectory memory synthesizes semantic diagnostics, local-test outcomes, and offline metric changes into modification directions and forbidden patterns that guide subsequent search. Under the same maximum offline-evaluation budget for automated methods, NOVA achieves the highest effective pass rate, reaching 53.3% on ScaleUp and 51.7% on Literature-to-Production tasks. In a production A/B test covering 5% of traffic in an advertising system serving over one billion users, the selected Literature-to-Production candidate yields GMV gains of +1.25%, +1.70%, and +2.02% across three major pCVR objectives, with corresponding relative reductions in absolute pCVR bias of 58.8%, 66.7%, and 37.3%, respectively.

cs.IR↗

arXiv2026

TokenFormer: Unify the Multi-Field and Sequential Recommendation Worlds

Recommender systems have historically developed along two largely independent paradigms: feature interaction models for modeling correlations among multi-field categorical features, and sequential models for capturing user behavior dynamics from historical interaction sequences. Although recent trends attempt to bridge these paradigms within shared backbones, we empirically reveal that naive unifying these two branches may lead to a failure mode of Sequential Collapse Propagation (SCP). That is, the interaction with those dimensionally ill non-sequence fields leads to the dimensional collapse of the sequence features. To overcome this challenge, we propose TokenFormer, a unified recommendation architecture with the following innovations. First, we introduce a Bottom-Full-Top-Sliding (BFTS) attention scheme, which applies full self-attention in the lower layers and shrinking-window sliding attention in the upper layers. Second, we introduce a Non-Linear Interaction Representation (NLIR) that applies one-sided non-linear multiplicative transformations to the hidden states. Extensive experiments on public benchmarks and Tencent's advertising platform demonstrate state-of-the-art performance, while detailed analysis confirm that TokenFormer significantly improves dimensional robustness and representation discriminability under unified modeling.

cs.IR↗

arXiv2017

Flexible End-to-End Dialogue System for Knowledge Grounded Conversation

In knowledge grounded conversation, domain knowledge plays an important role in a special domain such as Music. The response of knowledge grounded conversation might contain multiple answer entities or no entity at all. Although existing generative question answering (QA) systems can be applied to knowledge grounded conversation, they either have at most one entity in a response or cannot deal with out-of-vocabulary entities. We propose a fully data-driven generative dialogue system GenDS that is capable of generating responses based on input message and related knowledge base (KB). To generate arbitrary number of answer entities even when these entities never appear in the training set, we design a dynamic knowledge enquirer which selects different answer entities at different positions in a single response, according to different local context. It does not rely on the representations of entities, enabling our model deal with out-of-vocabulary entities. We collect a human-human conversation data (ConversMusic) with knowledge annotations. The proposed method is evaluated on CoversMusic and a public question answering dataset. Our proposed GenDS system outperforms baseline methods significantly in terms of the BLEU, entity accuracy, entity recall and human evaluation. Moreover,the experiments also demonstrate that GenDS works better even on small datasets.

cs.CL↗