arXiv subjects

Zhaojie Liu

Publications and source records attributed to Zhaojie Liu.

At least 19 recordsLinked to original sources

arXiv2026

From a Static Multi-Level Small Semantic Codebook to a Dynamic Single-Level Large Semantic Codebook for Generative Recommendation

Generative recommendation represents each item with a sequence of discrete Semantic IDs (SIDs) and predicts the sequence to retrieve the next item. Typical systems use multi-level residual quantization, which increases autoregressive decoding cost and creates a large hierarchical space that may be sparsely occupied. Static codebooks also become misaligned with current traffic as new items arrive and exposure distributions change. We propose a single-level large semantic codebook that replaces multiple residual semantic codes with one semantic token while retaining a separate collaborative disambiguation token to reduce item collisions. We further introduce an exposure-aware dynamic update mechanism based on temporal weight decay, exponential moving-average center updates, and an exposure-weighted penalty on SID changes. We also develop an offline evaluation framework covering representation quality, code utilization, cluster load, full-SID collision, and temporal stability. On two public datasets, the two-level SID improves mean Recall@10 by 5.0%-8.8% and mean NDCG@10 by 4.1%-5.1% for OneRec-V1, and by 7.1%-8.7% and 3.8%-8.5%, respectively, for OneRec-V2. Dynamic updating provides further gains on KuaiRec. Across three serving architectures, the shorter SID reduces estimated autoregressive-decoding FLOPs by 47.93%-48.70% and increases single-card QPS by 28.57%-47.0%. A five-day online A/B test serving 2.5% of production traffic improves the primary consumption metric by 0.792%.

cs.IR↗

arXiv2026

From Trajectories to Evidence: Auditable Experimental Records for Industrial Research Agents

Research agents increasingly conduct multi-round machine-learning experiments in industrial recommendation settings and retain the resulting trajectories to guide later decisions. Yet a completed trajectory is not automatically evidence: generated artifacts may be unsupported or incomplete, executed rounds may be invalid or confounded, and later modifications may obscure earlier findings. We study \textbf{trajectory-to-evidence conversion}, asking what a completed research process has actually established. We introduce an evidence-grounded framework that couples bounded verification of consequential artifacts with post-execution claim qualification. A context-isolated generate--verify--repair process checks artifacts for evidence violations and missing downstream requirements before release. After execution, validity and attribution checks consolidate evidence across rounds, qualify intervention-level claims as actionable repairs, diagnostic guards, or withheld findings, and preserve admitted claims as auditable records with explicit provenance and applicability boundaries. A hybrid LLM-assisted controller subsequently applies, defers, or rejects records based on available target evidence. Record audits characterize which claims survive qualification, while downstream diagnostics identify affirmative applicability judgment as a bottleneck for the tested controller. Across paper-to-target adaptations, later rounds often improve on the first, while final rounds frequently underperform an earlier best, exposing non-monotonic trajectory evolution. Candidates produced through the complete workflow also yielded positive online lifts relative to deployed baselines.

cs.IR↗

arXiv2026

RecoReward: Recommender-Guided Multimodal Description Generation for Recommendation

Multimodal large language models (MLLMs) can convert multimodal item content into structured descriptions used as semantic features for recommendation. Conventional content-only generation, however, cannot use downstream user signals to determine which semantics should be emphasized. Recent user-conditioned methods incorporate these signals through user histories or profiles, but they require user information at inference and make generation user-dependent. In this paper, we introduce RecoReward, which instead uses behavior-derived rewards during training and preserves content-only inference. To instantiate this idea in live-stream recommendation, we treat historically engaged users as a proxy for future target users and use observational non-target users to estimate affinity shared broadly across users. The Recommender Affinity Score (RAS) contrasts these signals to provide user-selective feedback for reinforcement learning, allowing the learned policy to generate a single shared description without user inputs. In our offline benchmark, RecoReward-9B outperforms its Qwen3.5-9B baseline and all other evaluated models across seven recall metrics. Online A/B testing also shows performance gains. These results show that RecoReward trains the MLLM to produce item features that benefit downstream recommendation while retaining content-only serving.

cs.IR↗

arXiv2026

Reward Guided Decoding for Generative Recommendation

Generative recommendation formulates recommendation task into an SID sequence autoregressive generation paradigm, but the decoding process is often dominated by generation likelihood. This may conflict with real-world business objectives, where high-value candidates can receive low generation probability and be pruned early during beam search. Existing reranking or training-time alignment methods either intervene too late or require costly model retraining when business preferences change. To this end, we propose \textbf{R}eward \textbf{G}uided \textbf{D}ecoding, named \textbf{RGD}, a controllable decoding framework for industrial value-oriented generative recommendation. We formulate value-guided decoding as a KL-regularized reward maximization problem, deriving a closed-form reward guided decoding distribution that principledly combines generation probability with reward signals. RGD treats the base generator as a reference policy and introduces a reward model as a test-time controller, injecting reward into each decoding step to reshape the search trajectory without retraining the generator. Extensive offline and online experiments demonstrate the effectiveness of our approach for aligning personalization and business value. RGD has been deployed on the Kuaishou platform, bringing consistent improvements in real-world recommendation scenarios.

cs.IR↗

arXiv2026

Unifying Generative Recall and Multi-Objective Ranking in a Single Decoder-Only Sequence

Modern industrial recommendation systems typically separate recall and ranking into two independent stages. Although this cascade supports corpus-level retrieval and fine-grained multi-objective scoring, it causes objective inconsistency, information loss at the candidate hand-off, and redundant user-side context computation. Meanwhile, the generative recall and ranking scaling share a common Transformer-based modeling philosophy, where architectural consistency creates a natural opportunity for unified integration. However, direct sharing remains challenging since the two tasks require different information visibility and optimization methods. Therefore, we propose \textbf{UniR$^2$}, a \textbf{Uni}fied decoder-only Transformer that unifies Generative \textbf{R}ecall and Multi-Objective \textbf{R}anking within a single heterogeneous sequence comprising user context, SID trajectory, and item features. Within this sequence, the generated trajectory serves as a representation bridge between recall and ranking, where Dual-Query Prefix-Causal Attention provides task-specific visibility. The two tasks share the base attention weights but retain separate optimization boundaries, with ranking-side LoRA preserving ranking adaptability without disrupting the generative backbone. Extensive offline experiments on large-scale industrial data demonstrate the effectiveness and efficiency of UniR$^2$ for both recall and ranking. Long-term online A/B tests on Kuaishou platform further show consistent positive gains, validating the practicality of unified model in large-scale recommendation systems.

cs.IR↗

arXiv2026

AgentX: Towards Agent-Driven Self-Iteration of Industrial Recommender Systems

Recommendation algorithm iteration is moving from an artisanal, engineer-bound process toward an industrialized research loop, but this transition remains blocked by a structural execution bottleneck: the idea-to-launch cycle still depends on human engineers to generate hypotheses, modify production code, launch A/B experiments, and attribute online results. Innovation therefore scales linearly with headcount rather than compounding with evidence, compute, and accumulated experimental knowledge. We present AgentX, a production-deployed multi-agent system that fundamentally restructures this production function. AgentX operates as a self-evolving development engine: it autonomously generates, implements, evaluates, and learns from recommendation experiments at a scale and pace that no manual workflow can sustain. The system orchestrates four tightly coupled stages in a closed loop. A Brainstorm Agent synthesizes evidence from historical experiments, system architecture, data analysis, and external research into ranked, executable proposals. A Developing Agent translates each proposal into production-ready code through repository-grounded generation and multi-dimensional reliability verification. An Evaluation Agent conducts safe online rollout with guardrail-vetoed A/B judgment, converting both successes and failures into structured knowledge assets. A Harness Evolution layer (SGPO) then distills execution trajectories into semantic-gradient updates that continuously sharpen the agents themselves -- making the system not merely automated, but self-improving.

cs.AI↗

arXiv2026

ScaleToT: Generalizing Structured LLM Reasoning for Billion-Scale Low-Activity User Modeling

Accurate user modeling often depends on rich interaction histories, which are unavailable for billions of low-activity users. Large Language Models (LLMs) can infer latent user states from static profiles, but this reasoning becomes unreliable when profiles are sparse, and applying an LLM to billions of users is prohibitively expensive. We present ScaleToT, which learns structured reasoning from a small LLM-processed subset and extends it to the broader low-activity user population. To improve reasoning reliability, ScaleToT constructs typed user-state chains with a bounded entropy-guided Tree-of-Thought (ToT) refinement procedure. To make this structured reasoning usable from sparse profiles, the teacher-curated chains are used to train a student model on static profiles through supervised fine-tuning (SFT) and Outcome-Driven Segment-Aware Implicit Reward Policy Optimization (OSIPO). ScaleToT then transfers the student's reasoning representations to a lightweight profile encoder, providing shared reasoning signals for the remaining users without LLM inference. We evaluate ScaleToT on lifetime value (LTV) prediction in a billion-scale advertising deployment. A randomized online A/B test increased LT30 by 6.738\%, while offline reasoning covered only 7.32\% of the potential population, greatly reducing compute cost compared with full-population reasoning.

cs.AI↗

arXiv2026

DREAM: Dynamic Refinement of Early Assignment Mappings

Generative recommendation advances item retrieval by reformulating it as autoregressive generation of Semantic IDs (SIDs), compact token sequences that encode item semantics. While SIDs offer a strong semantic prior, current SID-based methods assign each item a single static identifier through offline tokenization before sufficient user feedback is observed. For cold-start items, this one-shot commitment produces poorly discriminative codes, generating misaligned paths that remain unrefined because the associated tokens are rarely sampled during training. We identify this early static commitment, not model capacity, as the fundamental cold-start bottleneck in SID-based generative recommendation. To overcome this bottleneck and bridge the disjoint objectives of tokenization and generation, we propose DREAM (Dynamic Refinement of Early Assignment Mappings), a three-stage framework that resolves this flaw through progressive refinement. First, an intent-aware tokenizer rebuilds the SID space through counterfactual contrastive learning, generating a diverse pool of behavior-aligned candidates per cold-start item. Second, the frozen recommendation backbone serves as an evaluator, selecting the most reliable candidate based on multi-context user support without retraining. Third, a dynamic beam mechanism maintains multiple weighted SID hypotheses throughout training and inference, preventing premature collapse to a single assignment. Extensive experiments on three Amazon benchmarks show that DREAM substantially outperforms state-of-the-art generative and sequential baselines on cold-start metrics.

cs.IR↗

arXiv2026

OneReason Technical Report

Generative recommendation models in the OneRec family have been widely deployed in many real-world services, such as short-video, live-streaming, advertising, and e-commerce. However, these generative models can only benefit from the scaling advantage, while their reasoning ability is hard to activate, since we cannot construct meaningful Chain-of-Thought (CoT) sequences consisting of itemic tokens only. Inspired by the success of the reasoning-style ``think before answer'' paradigm in the LLM field, we conduct preliminary studies (i.e., OneRec-Think, OpenOneRec) to explore reasoning capability in generative recommendation. Nevertheless, we notice an unexpected phenomenon: the thinking mode does not show advantages over the non-thinking mode. Drawing insights from recent findings on CoT robustness in multi-modal language models, we argue that effective reasoning in recommendation rests on two factors: perception, the ability to ground itemic tokens in their underlying language semantics, and cognition, the ability to reorganize a user's behavior sequence into coherent latent interest points. We therefore propose OneReason, which includes: (1) strong itemic token perception in pre-training, (2) a three-level cognition-enhanced CoT format for recommendation tasks in SFT, and (3) a specialize-then-unify training recipe in RL to enhance the thinking ability.

cs.IR↗

arXiv2026

UxSID: Semantic-Aware User Interests Modeling for Ultra-Long Sequence

Modeling ultra-long user sequences involves a difficult trade-off between efficiency and effectiveness. While current paradigms rely on either item-specific search or item-agnostic compression, we propose UxSID, a framework exploring a third path: semantic-group shared interest memory. By utilizing Semantic IDs (SIDs) and a dual-level attention strategy, UxSID captures target-aware preferences without the heavy cost of item-specific models. This end-to-end architecture balances computational parsimony with semantic awareness, achieving state-of-the-art performance and a 0.337% revenue lift in large-scale advertising A/B test.

cs.AI↗

arXiv2026

Break the Inaccessible Boundary: Distilling Post-Conversion Content for User Retention Modeling

User retention is a key metric to measure long-term engagement in modern platforms. In real-time bidding (RTB) advertising system for user re-engagement, the retention model is required to predict future revisit probability at bidding time, before the user converts and consumes any content. Although post-conversion content, termed Onboarding Content, provides highly informative signals for retention prediction, directly using it in training causes severe feature leakage and creates a gap between training and serving. To address this issue, we propose OCARM, a two-stage distillation-aligned framework for Onboarding Content Augmented Retention Modeling, enabling the model to implicitly capture future content using only observable features during inference. In the first stage, we deliberately expose onboarding content to train a hierarchical encoder that produces teacher representations. In the second stage, a user encoder is aligned with the frozen teacher through distillation, allowing the model to approximate the inaccessible onboarding signals without leakage. Extensive offline experiments and online A/B tests demonstrate that our framework achieves consistent improvements in a real-world growth scenario.

cs.IR↗

arXiv2026

On the Equivalence Between Auto-Regressive Next Token Prediction and Full-Item-Vocabulary Maximum Likelihood Estimation in Generative Recommendation--A Short Note

Generative recommendation (GR) has emerged as a widely adopted paradigm in industrial sequential recommendation. Current GR systems follow a similar pipeline: tokenization for item indexing, next-token prediction as the training objective and auto-regressive decoding for next-item generation. However, existing GR research mainly focuses on architecture design and empirical performance optimization, with few rigorous theoretical explanations for the working mechanism of auto-regressive next-token prediction in recommendation scenarios. In this work, we formally prove that \textbf{the k-token auto-regressive next-token prediction (AR-NTP) paradigm is strictly mathematically equivalent to full-item-vocabulary maximum likelihood estimation (FV-MLE)}, under the core premise of a bijective mapping between items and their corresponding k-token sequences. We further show that this equivalence holds for both cascaded and parallel tokenizations, the two most widely used schemes in industrial GR systems. Our result provides the first formal theoretical foundation for the dominant industrial GR paradigm, and offers principled guidance for future GR system optimization.

cs.IR↗

arXiv2026

UniMixer: A Unified Architecture for Scaling Laws in Recommendation Systems

In recent years, the scaling laws of recommendation models have attracted increasing attention, which govern the relationship between performance and parameters/FLOPs of recommenders. Currently, there are three mainstream architectures for achieving scaling in recommendation models, namely attention-based, TokenMixer-based, and factorization-machine-based methods, which exhibit fundamental differences in both design philosophy and architectural structure. In this paper, we propose a unified scaling architecture for recommendation systems, namely \textbf{UniMixer}, to improve scaling efficiency and establish a unified theoretical framework that unifies the mainstream scaling blocks. By transforming the rule-based TokenMixer to an equivalent parameterized structure, we construct a generalized parameterized feature mixing module that allows the token mixing patterns to be optimized and learned during model training. Meanwhile, the generalized parameterized token mixing removes the constraint in TokenMixer that requires the number of heads to be equal to the number of tokens. Furthermore, we establish a unified scaling module design framework for recommender systems, which bridges the connections among attention-based, TokenMixer-based, and factorization-machine-based methods. To further boost scaling ROI, a lightweight UniMixing module is designed, \textbf{UniMixing-Lite}, which further compresses the model parameters and computational cost while significantly improve the model performance. The scaling curves are shown in the following figure. Extensive offline and online experiments are conducted to verify the superior scaling abilities of \textbf{UniMixer}.

cs.IR↗

arXiv2026

Rethinking Token-Level Policy Optimization for Multimodal Chain-of-Thought

Multimodal Chain-of-Thought (CoT) reasoning requires large vision-language models to construct reasoning trajectories that interleave perceptual grounding with multi-step inference. However, existing Reinforcement Learning with Verifiable Rewards (RLVR) methods typically optimize reasoning at a coarse granularity, treating CoT uniformly without distinguishing their varying degrees of visual grounding. In this work, we conduct a token-level analysis of multimodal reasoning trajectories and show that successful reasoning is characterized by structured token dynamics reflecting both perceptual grounding and exploratory inference. Building upon this analysis, we propose Perception-Exploration Policy Optimization (PEPO), which derives a perception prior from hidden state similarity and integrates it with token entropy through a smooth gating mechanism to produce token-level advantages. PEPO integrates seamlessly with existing RLVR frameworks such as GRPO and DAPO, requiring neither additional supervision nor auxiliary branches. Extensive experiments across diverse multimodal benchmarks demonstrate consistent and robust improvements over strong RL baselines, spanning geometry reasoning, visual grounding, visual puzzle solving, and few-shot classification, while maintaining stable training dynamics. Code: https://github.com/xzxxntxdy/PEPO

cs.CV↗

arXiv2026

MaRI: Accelerating Ranking Model Inference via Structural Re-parameterization in Large Scale Recommendation System

Ranking models, i.e., coarse-ranking and fine-ranking models, serve as core components in large-scale recommendation systems, responsible for scoring massive item candidates based on user preferences. To meet the stringent latency requirements of online serving, structural lightweighting or knowledge distillation techniques are commonly employed for ranking model acceleration. However, these approaches typically lead to a non-negligible drop in accuracy. Notably, the angle of lossless acceleration by optimizing feature fusion matrix multiplication, particularly through structural reparameterization, remains underexplored. In this paper, we propose MaRI, a novel Matrix Re-parameterized Inference framework, which serves as a complementary approach to existing techniques while accelerating ranking model inference without any accuracy loss. MaRI is motivated by the observation that user-side computation is redundant in feature fusion matrix multiplication, and we therefore adopt the philosophy of structural reparameterization to alleviate such redundancy.

cs.IR↗

arXiv2026

From Agnostic to Specific: Latent Preference Diffusion for Multi-Behavior Sequential Recommendation

Multi-behavior sequential recommendation (MBSR) aims to learn the dynamic and heterogeneous interactions of users' multi-behavior sequences, so as to capture user preferences under target behavior for the next interacted item prediction. Unlike previous methods that adopt unidirectional modeling by mapping auxiliary behaviors to target behavior, recent concerns are shifting from behavior-fixed to behavior-specific recommendation. However, these methods still ignore the user's latent preference that underlying decision-making, leading to suboptimal solutions. Meanwhile, due to the asymmetric deterministic between items and behaviors, discriminative paradigm based on preference scoring is unsuitable to capture the uncertainty from low-entropy behaviors to high-entropy items, failing to provide efficient and diverse recommendation. To address these challenges, we propose \textbf{FatsMB}, a framework based diffusion model that guides preference generation \textit{\textbf{F}rom Behavior-\textbf{A}gnostic \textbf{T}o Behavior-\textbf{S}pecific} in latent spaces, enabling diverse and accurate \textit{\textbf{M}ulti-\textbf{B}ehavior Sequential Recommendation}. Specifically, we design a Multi-Behavior AutoEncoder (MBAE) to construct a unified user latent preference space, facilitating interaction and collaboration across Behaviors, within Behavior-aware RoPE (BaRoPE) employed for multiple information fusion. Subsequently, we conduct target behavior-specific preference transfer in the latent space, enriching with informative priors. A Multi-Condition Guided Layer Normalization (MCGLN) is introduced for the denoising. Extensive experiments on real-world datasets demonstrate the effectiveness of our model.

cs.IR↗

arXiv2026

SARM: LLM-Augmented Semantic Anchor for End-to-End Live-Streaming Ranking

Large-scale live-streaming recommendation requires precise modeling of non-stationary content semantics under strict real-time serving constraints. In industrial deployment, two common approaches exhibit fundamental limitations: discrete semantic abstractions sacrifice descriptive precision through clustering, while dense multimodal embeddings are extracted independently and remain weakly aligned with ranking optimization, limiting fine-grained content-aware ranking. To address these limitations, we propose \textbf{SARM}, an end-to-end ranking architecture that integrates natural-language semantic anchors directly into ranking optimization, enabling fine-grained author representations conditioned on multimodal content. Each semantic anchor is represented as learnable text tokens jointly optimized with ranking features, allowing the model to adapt content descriptions to ranking objectives. A lightweight dual-token gated design captures domain-specific live-streaming semantics, while an asymmetric deployment strategy preserves low-latency online training and serving. Extensive offline evaluation and large-scale A/B tests show consistent improvements over production baselines. SARM is fully deployed and serves over 400 million users daily.

cs.IR↗

arXiv2026

QARM V2: Quantitative Alignment Multi-Modal Recommendation for Reasoning User Sequence Modeling

With the evolution of large language models (LLMs), there is growing interest in leveraging their rich semantic understanding to enhance industrial recommendation systems (RecSys). Traditional RecSys relies on ID-based embeddings for user sequence modeling in the General Search Unit (GSU) and Exact Search Unit (ESU) paradigm, which suffers from low information density, knowledge isolation, and weak generalization ability. While LLMs offer complementary strengths with dense semantic representations and strong generalization, directly applying LLM embeddings to RecSys faces critical challenges: representation unmatch with business objectives and representation unlearning end-to-end with downstream tasks. In this paper, we present QARM V2, a unified framework that bridges LLM semantic understanding with RecSys business requirements for user sequence modeling.

cs.IR↗