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Zhengchun Shang

Publications and source records attributed to Zhengchun Shang.

3 recordsLinked to original sources

From Language to Behavior: Scaling Sequence Transformers for Industrial Recommendation Ranking with Rec-Native Designs

Scaling Transformers has driven large gains in language modeling, but transplanting this to behavior-sequence modeling in production ranking is challenging: recommendation differs in signal quality, where behavior sequences are noisy, temporally irregular, and sparsely supervised, and in computation asymmetry, where each request scores many candidates against one shared user history under tight latency budgets. We propose ReST, a recommendation-native Transformer scaling framework. For signal quality, it introduces a sequence encoder with dual-gated attention, rotary positional and temporal embedding, stabilized residual normalization, and training-only auxiliary objectives. For computation asymmetry, it factorizes ranking into a heavy reusable encoder and a lightweight cross decoder with projection-free KV attention and token-specific parameterization, coupling user-level shared-prefix training with shared-prefix serving for compute-once, decode-many-times ranking. Across industrial and public benchmarks, ReST achieves higher accuracy and scales more consistently along sequence length, depth, and width, where LLM-style Transformer blocks saturate. A one-week online A/B test on a production advertising platform improves online AUC by 1.31% and lifts a core revenue metric by 11.93% within a 50 ms P99 budget; ReST has since been fully deployed in production, showing that behavior-sequence scaling remains a promising, under-exploited axis for production ranking.

cs.IR

Evolving Security in LLMs: A Study of Jailbreak Attacks and Defenses

Large Language Models (LLMs) are increasingly popular, powering a wide range of applications. Their widespread use has sparked concerns, especially through jailbreak attacks that bypass safety measures to produce harmful content. In this paper, we present a comprehensive security analysis of large language models (LLMs), addressing critical research questions on the evolution and determinants of model safety. Specifically, we begin by identifying the most effective techniques for detecting jailbreak attacks. Next, we investigate whether newer versions of LLMs offer improved security compared to their predecessors. We also assess the impact of model size on overall security and explore the potential benefits of integrating multiple defense strategies to enhance the security. Our study evaluates both open-source (e.g., LLaMA and Mistral) and closed-source models (e.g., GPT-4) by employing four state-of-the-art attack techniques and assessing the efficacy of three new defensive approaches.

cs.CR

Efficient Relational Context Perception for Knowledge Graph Completion

Knowledge Graphs (KGs) provide a structured representation of knowledge but often suffer from challenges of incompleteness. To address this, link prediction or knowledge graph completion (KGC) aims to infer missing new facts based on existing facts in KGs. Previous knowledge graph embedding models are limited in their ability to capture expressive features, especially when compared to deeper, multi-layer models. These approaches also assign a single static embedding to each entity and relation, disregarding the fact that entities and relations can exhibit different behaviors in varying graph contexts. Due to complex context over a fact triple of a KG, existing methods have to leverage complex non-linear context encoder, like transformer, to project entity and relation into low dimensional representations, resulting in high computation cost. To overcome these limitations, we propose Triple Receptance Perception (TRP) architecture to model sequential information, enabling the learning of dynamic context of entities and relations. Then we use tensor decomposition to calculate triple scores, providing robust relational decoding capabilities. This integration allows for more expressive representations. Experiments on benchmark datasets such as YAGO3-10, UMLS, FB15k, and FB13 in link prediction and triple classification tasks demonstrate that our method performs better than several state-of-the-art models, proving the effectiveness of the integration.

cs.LG