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Zhenling Jiang

Publications and source records attributed to Zhenling Jiang.

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Pre-Training Estimators for Structural Models: Application to Consumer Search

We develop pre-trained estimators for structural econometric models. The estimator uses a neural net to recognize the structural model's parameter from data patterns. Once trained, the estimator can be shared and applied to different datasets at negligible cost and effort. Under sufficient training, the estimator converges to the Bayesian posterior given the data patterns. As an illustration, we construct a pretrained estimator for a sequential search model (available at pnnehome.github.io). Estimation takes only seconds and achieves high accuracy on 12 real datasets. More broadly, pretrained estimators can make structural models much easier to use and more accessible.

econ.EM

Estimating Parameters of Structural Models Using Neural Networks

We study an alternative use of machine learning. We train neural nets to provide the parameter estimate of a given (structural) econometric model, for example, discrete choice or consumer search. Training examples consist of datasets generated by the econometric model under a range of parameter values. The neural net takes the moments of a dataset as input and tries to recognize the parameter value underlying that dataset. Besides the point estimate, the neural net can also output statistical accuracy. This neural net estimator (NNE) tends to limited-information Bayesian posterior as the number of training datasets increases. We apply NNE to a consumer search model. It gives more accurate estimates at lighter computational costs than the prevailing approach. NNE is also robust to redundant moment inputs. In general, NNE offers the most benefits in applications where other estimation approaches require very heavy simulation costs. We provide code at: https://nnehome.github.io.

econ.EM

Estimating Treatment Effects under Algorithmic Interference: A Structured Neural Networks Approach

Online user-generated content platforms allocate billions of dollars of promotional traffic through algorithms in two-sided marketplaces. To evaluate updates to these algorithms, platforms frequently rely on creator-side randomized experiments. However, because treated and control creators compete for exposure, such experiments suffer from algorithmic interference: exposure outcomes depend on competitors' treatment status. We show that commonly used difference-in-means estimators can therefore be severely biased and may even recommend deploying inferior algorithms. To address this challenge, we develop a structured semiparametric framework that explicitly models the competitive allocation mechanism underlying exposure. Our approach combines an algorithm choice model that characterizes how exposure is allocated across competing content with a viewer response model that captures engagement conditional on exposure. We construct a debiased estimator grounded in the double machine learning framework to recover the global treatment effect of platform-wide rollout. Methodologically, we extend DML asymptotic theory to accommodate correlated samples arising from overlapping consideration sets. Using Monte Carlo simulations and a large-scale field experiment on a major short-video platform, we show that our estimator closely matches an interference-free benchmark obtained from a costly double-sided experimental design. In contrast, standard estimators exhibit substantial bias and, in some cases, even reverse the sign of the effect.

econ.EM