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Zhipeng Yi

Publications and source records attributed to Zhipeng Yi.

3 recordsLinked to original sources

Diverse-Teacher On-Policy Distillation for Generative Recommendation

Generative recommendation generates the semantic ID (SID) of the next item from a user's interaction history. Existing training objectives mainly supervise target SID tokens, while on-policy distillation (OPD) provides denser supervision through a teacher's probability distribution over all tokens for more effective and efficient training. However, OPD can aggravate popularity bias: teacher feedback favors popular-item tokens, transferring this preference to the student, while student rollout favors popular items, leaving unpopular-item SID paths rarely generated and supervised. These two sources of bias reinforce each other and reduce recommendation diversity. We propose HERO, a diversity-aware OPD framework. Heterogeneous teacher distillation trains two teachers specializing in popular and unpopular items and routes each training sample to the teacher matching the popularity group of its ground-truth item. The student learns from the routed teacher's probability distribution along its own generated SIDs. Diversity-aware item rollout incorporates ground-truth SIDs of unpopular items into training, covering SID paths that the student rarely generates. Only the student is used for inference. Offline experiments on an industrial dataset and three public datasets further demonstrate its effectiveness, diversity, and robustness. Moreover, we deploy HERO in the "Guess What You Like" module on the 1688 homepage, where a 15-day online A/B test shows a 3.412% increase in gross merchandise value (GMV).

cs.IR↗

KUAISHOU Explorer LLM-Rec Challenge 2026: Reasoning Generative Recommendation

Generative recommendation, has been attracted a surge of attentions in industrial and academic research community, towards to build more smart system to build next-generation recommender. Under the significant developing wave of large language model, our team have been developed Semantic ID based OneRec/OneRec-V2. These models have been widely deployed in production and demonstrate the scaling potential of the autoregressive next-item prediction paradigm for industrial recommender systems. Building on the success of OneRec, we further explored a series of models, including OneRec-Think, OpenOneRec, and OneReason, that connect item Semantic IDs with natural language in a unified representation space and seek to unlock the potential of natural-language chain-of-thought (CoT) reasoning for recommendation. However, our preliminary works found that introducing reasoning CoT does not always improve the recommendation performance. To address this issue, OneReason strengthens the semantic alignment between items and language, introduces structured template-based supervision for interest reasoning, and applies advanced reinforcement learning techniques to make reasoning more beneficial to recommendation. As a frontier topic to building recommendation foundation models, we believe this topic has significant research value and hope to encourage more researchers to explore it together. To this end, together with the SIGIR 2026 community, we organized the KUAISHOU Explorer LLM-Rec Challenge 2026: Reasoning Generative Recommendation.

cs.IR↗

Unveiling and Simulating Short-Video Addiction Behaviors via Economic Addiction Theory

Short-video applications have attracted substantial user traffic. However, these platforms also foster problematic usage patterns, commonly referred to as short-video addiction, which pose risks to both user health and the sustainable development of platforms. Prior studies on this issue have primarily relied on questionnaires or volunteer-based data collection, which are often limited by small sample sizes and population biases. In contrast, short-video platforms have large-scale behavioral data, offering a valuable foundation for analyzing addictive behaviors. To examine addiction-aware behavior patterns, we combine economic addiction theory with users' implicit behavior captured by recommendation systems. Our analysis shows that short-video addiction follows functional patterns similar to traditional forms of addictive behavior (e.g., substance abuse) and that its intensity is consistent with findings from previous social science studies. To develop a simulator that can learn and model these patterns, we introduce a novel training framework, AddictSim. To consider the personalized addiction patterns, AddictSim uses a mean-to-adapted strategy with group relative policy optimization training. Experiments on two large-scale datasets show that AddictSim consistently outperforms existing training strategies. Our simulation results show that integrating diversity-aware algorithms can mitigate addictive behaviors well.

cs.IR↗