arXiv subjects

Zida Cheng

Publications and source records attributed to Zida Cheng.

6 recordsLinked to original sources

arXiv2024

Learning Multi-Branch Cooperation for Enhanced Click-Through Rate Prediction at Taobao

Existing click-through rate (CTR) prediction works have studied the role of feature interaction through a variety of techniques. Each interaction technique exhibits its own strength, and solely using one type usually constrains the model's capability to capture the complex feature relationships, especially for industrial data with enormous input feature fields. Recent research shows that effective CTR models often combine an MLP network with a dedicated feature interaction network in a two-parallel structure. However, the interplay and cooperative dynamics between different streams or branches remain under-researched. In this work, we introduce a novel Multi-Branch Cooperation Network (MBCnet) which enables multiple branch networks to collaborate with each other for better complex feature interaction modeling. Specifically, MBCnet consists of three branches: the Extensible Feature Grouping and Crossing (EFGC) branch that promotes the model's memorization ability of specific feature fields, the low rank Cross Net branch and Deep branch to enhance explicit and implicit feature crossing for improved generalization. Among these branches, a novel cooperation scheme is proposed based on two principles: Branch co-teaching and moderate differentiation. Branch co-teaching encourages well-learned branches to support poorly-learned ones on specific training samples. Moderate differentiation advocates branches to maintain a reasonable level of difference in their feature representations on the same inputs. This cooperation strategy improves learning through mutual knowledge sharing and boosts the discovery of diverse feature interactions across branches. Experiments on large-scale industrial datasets and online A/B test at Taobao app demonstrate MBCnet's superior performance, delivering a 0.09 point increase in CTR, 1.49% growth in deals, and 1.62% rise in GMV. Core codes are available online.

cs.IR↗

arXiv2023

Enhancing Cross-domain Click-Through Rate Prediction via Explicit Feature Augmentation

Cross-domain CTR (CDCTR) prediction is an important research topic that studies how to leverage meaningful data from a related domain to help CTR prediction in target domain. Most existing CDCTR works design implicit ways to transfer knowledge across domains such as parameter-sharing that regularizes the model training in target domain. More effectively, recent researchers propose explicit techniques to extract user interest knowledge and transfer this knowledge to target domain. However, the proposed method mainly faces two issues: 1) it usually requires a super domain, i.e. an extremely large source domain, to cover most users or items of target domain, and 2) the extracted user interest knowledge is static no matter what the context is in target domain. These limitations motivate us to develop a more flexible and efficient technique to explicitly transfer knowledge. In this work, we propose a cross-domain augmentation network (CDAnet) being able to perform explicit knowledge transfer between two domains. Specifically, CDAnet contains a designed translation network and an augmentation network which are trained sequentially. The translation network computes latent features from two domains and learns meaningful cross-domain knowledge of each input in target domain by using a designed cross-supervised feature translator. Later the augmentation network employs the explicit cross-domain knowledge as augmented information to boost the target domain CTR prediction. Through extensive experiments on two public benchmarks and one industrial production dataset, we show CDAnet can learn meaningful translated features and largely improve the performance of CTR prediction. CDAnet has been conducted online A/B test in image2product retrieval at Taobao app, bringing an absolute 0.11 point CTR improvement, a relative 0.64% deal growth and a relative 1.26% GMV increase.

cs.IR↗

arXiv2023

Cross-domain Augmentation Networks for Click-Through Rate Prediction

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed in an effort to leverage meaningful data from a related domain. However, most existing CDCTR works have an impractical limitation that requires homogeneous inputs (\textit{i.e.} shared feature fields) across domains, and CDCTR with heterogeneous inputs (\textit{i.e.} varying feature fields) across domains has not been widely explored but is an urgent and important research problem. In this work, we propose a cross-domain augmentation network (CDAnet) being able to perform knowledge transfer between two domains with \textit{heterogeneous inputs}. Specifically, CDAnet contains a designed translation network and an augmentation network which are trained sequentially. The translation network is able to compute features from two domains with heterogeneous inputs separately by designing two independent branches, and then learn meaningful cross-domain knowledge using a designed cross-supervised feature translator. Later the augmentation network encodes the learned cross-domain knowledge via feature translation performed in the latent space and fine-tune the model for final CTR prediction. Through extensive experiments on two public benchmarks and one industrial production dataset, we show CDAnet can learn meaningful translated features and largely improve the performance of CTR prediction. CDAnet has been conducted online A/B test in image2product retrieval at Taobao app over 20days, bringing an absolute \textbf{0.11 point} CTR improvement and a relative \textbf{1.26\%} GMV increase.

cs.IR↗

arXiv2023

Category-Oriented Representation Learning for Image to Multi-Modal Retrieval

The rise of multi-modal search requests from users has highlighted the importance of multi-modal retrieval (i.e. image-to-text or text-to-image retrieval), yet the more complex task of image-to-multi-modal retrieval, crucial for many industry applications, remains under-explored. To address this gap and promote further research, we introduce and define the concept of Image-to-Multi-Modal Retrieval (IMMR), a process designed to retrieve rich multi-modal (i.e. image and text) documents based on image queries. We focus on representation learning for IMMR and analyze three key challenges for it: 1) skewed data and noisy label in real-world industrial data, 2) the information-inequality between image and text modality of documents when learning representations, 3) effective and efficient training in large-scale industrial contexts. To tackle the above challenges, we propose a novel framework named organizing categories and learning by classification for retrieval (OCLEAR). It consists of three components: 1) a novel category-oriented data governance scheme coupled with a large-scale classification-based learning paradigm, which handles the skewed and noisy data from a data perspective. 2) model architecture specially designed for multi-modal learning, where information-inequality between image and text modality of documents is considered for modality fusion. 3) a hybrid parallel training approach for tackling large-scale training in industrial scenario. The proposed framework achieves SOTA performance on public datasets and has been deployed in a real-world industrial e-commence system, leading to significant business growth. Code will be made publicly available.

cs.IR↗

arXiv2021

Spatio-Temporal Graph Complementary Scattering Networks

Spatio-temporal graph signal analysis has a significant impact on a wide range of applications, including hand/body pose action recognition. To achieve effective analysis, spatio-temporal graph convolutional networks (ST-GCN) leverage the powerful learning ability to achieve great empirical successes; however, those methods need a huge amount of high-quality training data and lack theoretical interpretation. To address this issue, the spatio-temporal graph scattering transform (ST-GST) was proposed to put forth a theoretically interpretable framework; however, the empirical performance of this approach is constrainted by the fully mathematical design. To benefit from both sides, this work proposes a novel complementary mechanism to organically combine the spatio-temporal graph scattering transform and neural networks, resulting in the proposed spatio-temporal graph complementary scattering networks (ST-GCSN). The essence is to leverage the mathematically designed graph wavelets with pruning techniques to cover major information and use trainable networks to capture complementary information. The empirical experiments on hand pose action recognition show that the proposed ST-GCSN outperforms both ST-GCN and ST-GST.

cs.CV↗

arXiv2021

Semi-supervised 3D Hand-Object Pose Estimation via Pose Dictionary Learning

3D hand-object pose estimation is an important issue to understand the interaction between human and environment. Current hand-object pose estimation methods require detailed 3D labels, which are expensive and labor-intensive. To tackle the problem of data collection, we propose a semi-supervised 3D hand-object pose estimation method with two key techniques: pose dictionary learning and an object-oriented coordinate system. The proposed pose dictionary learning module can distinguish infeasible poses by reconstruction error, enabling unlabeled data to provide supervision signals. The proposed object-oriented coordinate system can make 3D estimations equivariant to the camera perspective. Experiments are conducted on FPHA and HO-3D datasets. Our method reduces estimation error by 19.5% / 24.9% for hands/objects compared to straightforward use of labeled data on FPHA and outperforms several baseline methods. Extensive experiments also validate the robustness of the proposed method.

cs.CV↗