arXiv subjects

Zihang Fu

Publications and source records attributed to Zihang Fu.

12 recordsLinked to original sources

arXiv2026

MARCO: Click-Intent Decomposition for Calibrated Ads Conversion Prediction

Not all clicks are equal. Industrial ads ranking decouples conversion probability into click-through rate (CTR) and post-click conversion rate (CVR), yet treats every click as the same event. In reality, users provide a free, self-generated signal of intent through their physical UI interactions. Different click types on the same ad exhibit a 4-fold difference in actual conversion rates. By conflating these signals, the standard CVR model under-predicts high-intent clicks and over-predicts low-intent ones, which is a bias masked by near-perfect aggregate calibration. We propose MARCO (Multi-intent Ads Ranking Composition Optimization), a framework that resolves this bias by decomposing each click by intent. Using the logged click type as a free behavioral label, MARCO trains per-intent CVR heads on homogeneous populations, and at serving time composes their per-intent CVR estimates under a predicted distribution over intents. Theoretically, we prove that decomposition never raises population risk, give the exact headroom under squared loss and non-negativity under the deployed loss, and show through a routing-efficiency dial how much of it reaches serving. Because the population-optimal score is unchanged, any gain is a finite-capacity estimation and calibration effect that we validated both offline and online. For deployment at scale, we further cast multi-impression, multi-click attribution as credit assignment with a bias-variance tradeoff analogous to RL return estimation, showing last-impression, first-click attribution is the low-bias, low-variance, deterministic choice under production constraints, and derive three consistency conditions enforced end-to-end at scale. Deployed at binary intent granularity, MARCO corrects per-intent calibration to approximately 100%, lifts conversions per click by +2.80%, and drives +0.98% cumulative improvement in topline metrics.

cs.LG↗

arXiv2026

Better with Experience: Self-Evolving LLM Agents for Evidence-Grounded Health Community Notes

Large Language Model (LLM)-augmented Community Notes offer a scalable path for timely, evidence-grounded correction of health misinformation on social platforms. However, they still reset at every post, leaving useful correction experience from prior cases unused. We introduce EvoNote, an agentic framework that enables health Community Notes generation to self-evolve through an evolving experience memory of prior misinformation correction episodes. Its core is fine-grained credit assignment: EvoNote grounds trajectory-level feedback in health-specific note qualities and distills it into action-level memory for claim analysis, evidence acquisition, and note writing. We evaluate EvoNote on MM-HealthCN, a 1.2K-instance multimodal benchmark of user-flagged health posts with human-written Community Notes and crowd-derived helpfulness labels. Under a human-validated hierarchical utility judge, EvoNote-generated notes are preferred over corresponding human-written notes in 89.6% of cases; on a separate set of Needs More Ratings posts without a crowd helpfulness verdict, EvoNote produces helpful notes for 82.0% of cases. It also reduces the median time needed to produce a candidate correction from over 13 hours in the human-note pipeline to under 2 minutes. Analyses link these gains to stronger evidence use and reusable correction strategies, positioning self-evolving note generation as a promising paradigm for health misinformation governance.

cs.CL↗

arXiv2026

Lost in Adaptation: Layer-Selective Recovery of Temporal Reasoning in Video-Language Models

Multimodal adaptation can erode temporal reasoning (TR) in video-language models (VLMs), leaving models able to perceive salient events yet unable to infer their temporal and causal structure. We introduce MERIT, a gradient-free framework that repairs this capability through layer-selective model merging. MERIT assigns each self-attention layer a VLM-dominant or LLM-dominant interpolation and uses the Covariance Matrix Adaptation Evolution Strategy (CMA-ES) to search the resulting combinatorial space under an objective that rewards TR gains while penalizing temporal perception (TP) degradation. Across three VLM families and five video benchmarks, MERIT consistently improves TR while preserving TP; recipes selected on a compact diagnostic set transfer to four unseen benchmarks, with relative gains of up to 27.8%. Interventional masking and frame-level attribution further show that the selected layers are functionally important for reasoning and that MERIT shifts decisions toward temporally distributed, causally relevant evidence. These results establish layer-selective merging as a practical post-hoc mechanism for repairing video temporal reasoning degraded during multimodal adaptation, without learning new parameters.

cs.CV↗

arXiv2025

TaleFrame: An Interactive Story Generation System with Fine-Grained Control and Large Language Models

With the advancement of natural language generation (NLG) technologies, creative story generation systems have gained increasing attention. However, current systems often fail to accurately translate user intent into satisfactory story outputs due to a lack of fine-grained control and unclear input specifications, limiting their applicability. To address this, we propose TaleFrame, a system that combines large language models (LLMs) with human-computer interaction (HCI) to generate stories through structured information, enabling precise control over the generation process. The innovation of TaleFrame lies in decomposing the story structure into four basic units: entities, events, relationships, and story outline. We leverage the Tinystories dataset, parsing and constructing a preference dataset consisting of 9,851 JSON-formatted entries, which is then used to fine-tune a local Llama model. By employing this JSON2Story approach, structured data is transformed into coherent stories. TaleFrame also offers an intuitive interface that supports users in creating and editing entities and events and generates stories through the structured framework. Users can control these units through simple interactions (e.g., drag-and-drop, attach, and connect), thus influencing the details and progression of the story. The generated stories can be evaluated across seven dimensions (e.g., creativity, structural integrity), with the system providing suggestions for refinement based on these evaluations. Users can iteratively adjust the story until a satisfactory result is achieved. Finally, we conduct quantitative evaluation and user studies that demonstrate the usefulness of TaleFrame. Dataset available at https://huggingface.co/datasets/guodaosun/tale-frame.

cs.CL↗

arXiv2025

InfoAffect: Affective Annotations of Infographics in Information Spread

Infographics are widely used in social media to convey complex information, yet how they influence users' affects remains underexplored due to the scarcity of relevant datasets. To address this gap, we introduce a 3.5k-sample affect-annotated InfoAffect dataset, which combines textual content with real-world infographics. We first collected the raw data from six fields and aligned it via preprocessing, the accompanied-text-priority method, and three strategies to guarantee quality and compliance. After that, we constructed an Affect Table to constrain annotation. We used five state-of-the-art multimodal large language models (MLLMs) to analyze both modalities, and their outputs were fused with the Reciprocal Rank Fusion (RRF) algorithm to yield robust affects and confidences. We conducted a user study with two experiments to validate usability and assess the InfoAffect dataset using the Composite Affect Consistency Index (CACI), achieving an overall score of 0.608, which indicates high accuracy. The InfoAffect dataset is available in a public repository at https://github.com/bulichuchu/InfoAffect-dataset.

cs.CV↗

arXiv2025

Beyond the Crowd: LLM-Augmented Community Notes for Governing Health Misinformation

Community Notes, the crowd-sourced misinformation governance system on X (formerly Twitter), allows users to flag misleading posts, attach contextual notes, and rate the notes' helpfulness. However, our empirical analysis of 30.8K health-related notes reveals substantial latency, with a median delay of 17.6 hours before notes receive a helpfulness status. To improve responsiveness during real-world misinformation surges, we propose CrowdNotes+, a unified LLM-based framework that augments Community Notes for faster and more reliable health misinformation governance. CrowdNotes+ integrates two modes: (1) evidence-grounded note augmentation and (2) utility-guided note automation, supported by a hierarchical three-stage evaluation of relevance, correctness, and helpfulness. We instantiate the framework with HealthNotes, a benchmark of 1.2K health notes annotated for helpfulness, and a fine-tuned helpfulness judge. Our analysis first uncovers a key loophole in current crowd-sourced governance: voters frequently conflate stylistic fluency with factual accuracy. Addressing this via our hierarchical evaluation, experiments across 15 representative LLMs demonstrate that CrowdNotes+ significantly outperforms human contributors in note correctness, helpfulness, and evidence utility.

cs.SI↗

arXiv2025

From Harm to Help: Turning Reasoning In-Context Demos into Assets for Reasoning LMs

Recent reasoning LLMs (RLMs), especially those trained with verifier-based reinforcement learning, often perform worse with few-shot CoT than with direct answering. We revisit this paradox using high-quality reasoning traces from DeepSeek-R1 as demonstrations and find that adding more exemplars consistently degrades accuracy, even when demonstrations are optimal. A detailed analysis reveals two mechanisms behind this decline: (i) semantic misguidance, where high textual similarity leads the model to treat the target as the same as the exemplar and to copy intermediate steps verbatim; and (ii) strategy transfer failure, where the model struggles to extract useful reasoning strategies and apply them to target questions. Guided by these, we introduce Insight-to-Solve (I2S), a sequential test-time procedure that turns demonstrations into explicit, reusable insights and derives a target-specific reasoning trace; optionally, the reasoning is self-refined for coherence and correctness (I2S+). Extensive experiments on diverse benchmarks show that I2S and I2S+ consistently outperform both direct answering and test-time scaling baselines across open- and closed-source models. Even for GPT models, our method helps: on AIME'25, GPT-4.1 rises by +14.0%, and o1-mini improves by +2.7% on AIME and +1.7% on GPQA, indicating that in-context demonstrations can be harnessed effectively via insight-refine-solve framework.

cs.CL↗

arXiv2025

Seeing Through Deception: Uncovering Misleading Creator Intent in Multimodal News with Vision-Language Models

The impact of multimodal misinformation arises not only from factual inaccuracies but also from the misleading narratives that creators deliberately embed. Interpreting such creator intent is therefore essential for multimodal misinformation detection (MMD) and effective information governance. To this end, we introduce DeceptionDecoded, a large-scale benchmark of 12,000 image-caption pairs grounded in trustworthy reference articles, created using an intent-guided simulation framework that models both the desired influence and the execution plan of news creators. The dataset captures both misleading and non-misleading cases, spanning manipulations across visual and textual modalities, and supports three intent-centric tasks: (1) misleading intent detection, (2) misleading source attribution, and (3) creator desire inference. We evaluate 14 state-of-the-art vision-language models (VLMs) and find that they struggle with intent reasoning, often relying on shallow cues such as surface-level alignment, stylistic polish, or heuristic authenticity signals. To bridge this, our framework systematically synthesizes data that enables models to learn implication-level intent reasoning. Models trained on DeceptionDecoded demonstrate strong transferability to real-world MMD, validating our framework as both a benchmark to diagnose VLM fragility and a data synthesis engine that provides high-quality, intent-focused resources for enhancing robustness in real-world multimodal misinformation governance.

cs.CV↗

arXiv2025

Personalized Interpolation: Achieving Efficient Conversion Estimation with Flexible Optimization Windows

Optimizing conversions is crucial in modern online advertising systems, enabling advertisers to deliver relevant products to users and drive business outcomes. However, accurately predicting conversion events remains challenging due to variable time delays between user interactions (e.g., impressions or clicks) and the actual conversions. These delays vary substantially across advertisers and products, necessitating flexible optimization windows tailored to specific conversion behaviors. To address this, we propose a novel \textit{Personalized Interpolation} method that extends existing models based on fixed conversion windows to support flexible advertiser-specific optimization windows. Our method enables accurate conversion estimation across diverse delay distributions without increasing system complexity. We evaluate the effectiveness of the proposed approach through extensive experiments using a real-world ads conversion model. Our results show that this method achieves both high prediction accuracy and improved efficiency compared to existing solutions. This study demonstrates the potential of our Personalized Interpolation method to improve conversion optimization and support a wider range of advertising strategies in large-scale online advertising systems.

cs.LG↗

arXiv2024

Human-Computer Interaction and Visualization in Natural Language Generation Models: Applications, Challenges, and Opportunities

Natural language generation (NLG) models have emerged as a focal point of research within natural language processing (NLP), exhibiting remarkable performance in tasks such as text composition and dialogue generation. However, their intricate architectures and extensive model parameters pose significant challenges to interpretability, limiting their applicability in high-stakes decision-making scenarios. To address this issue, human-computer interaction (HCI) and visualization techniques offer promising avenues to enhance the transparency and usability of NLG models by making their decision-making processes more interpretable. In this paper, we provide a comprehensive investigation into the roles, limitations, and impact of HCI and visualization in facilitating human understanding and control over NLG systems. We introduce a taxonomy of interaction methods and visualization techniques, categorizing three major research domains and their corresponding six key tasks in the application of NLG models. Finally, we summarize the shortcomings in the existing work and investigate the key challenges and emerging opportunities in the era of large language models (LLMs).

cs.HC↗

arXiv2020

Don't Change Me! User-Controllable Selective Paraphrase Generation

In the paraphrase generation task, source sentences often contain phrases that should not be altered. Which phrases, however, can be context dependent and can vary by application. Our solution to this challenge is to provide the user with explicit tags that can be placed around any arbitrary segment of text to mean "don't change me!" when generating a paraphrase; the model learns to explicitly copy these phrases to the output. The contribution of this work is a novel data generation technique using distant supervision that allows us to start with a pretrained sequence-to-sequence model and fine-tune a paraphrase generator that exhibits this behavior, allowing user-controllable paraphrase generation. Additionally, we modify the loss during fine-tuning to explicitly encourage diversity in model output. Our technique is language agnostic, and we report experiments in English and Chinese.

cs.CL↗

arXiv2020

Rapid Adaptation of BERT for Information Extraction on Domain-Specific Business Documents

Techniques for automatically extracting important content elements from business documents such as contracts, statements, and filings have the potential to make business operations more efficient. This problem can be formulated as a sequence labeling task, and we demonstrate the adaption of BERT to two types of business documents: regulatory filings and property lease agreements. There are aspects of this problem that make it easier than "standard" information extraction tasks and other aspects that make it more difficult, but on balance we find that modest amounts of annotated data (less than 100 documents) are sufficient to achieve reasonable accuracy. We integrate our models into an end-to-end cloud platform that provides both an easy-to-use annotation interface as well as an inference interface that allows users to upload documents and inspect model outputs.

cs.CL↗