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Zihui Ren

Publications and source records attributed to Zihui Ren.

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MCSC-Bench: Multimodal Context-to-Script Creation for Realistic Video Production

Real-world video creation often involves a complex reasoning workflow of selecting relevant shots from noisy materials, planning missing shots for narrative completeness, and organizing them into coherent storylines. However, existing benchmarks focus on isolated sub-tasks and lack support for evaluating this full process. To address this gap, we propose Multimodal Context-to-Script Creation (MCSC), a new task that transforms noisy multimodal inputs and user instructions into structured, executable video scripts. We further introduce MCSC-Bench, the first large-scale MCSC dataset, comprising 11K+ well-annotated videos. Each sample includes: (1) redundant multimodal materials and user instructions; (2) a coherent, production-ready script containing material-based shots, newly planned shots (with shooting instructions), and shot-aligned voiceovers. MCSC-Bench supports comprehensive evaluation across material selection, narrative planning, and conditioned script generation, and includes both in-domain and out-of-domain test sets. Experiments show that current multimodal LLMs struggle with structure-aware reasoning under long contexts, highlighting the challenges posed by our benchmark. Models trained on MCSC-Bench achieve SOTA performance, with an 8B model surpassing Gemini-2.5-Pro, and generalize to out-of-domain scenarios. Downstream video generation guided by the generated scripts further validates the practical value of MCSC. Datasets will be public soon.

cs.MM

CTR-Driven Ad Text Generation via Online Feedback Preference Optimization

Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not guarantee higher CTR performance compared to human-crafted texts, revealing a gap between generation quality and online performance of ad texts. In this work, we propose a novel ad text generation method which optimizes for CTR through preference optimization from online feedback. Our approach adopts an innovative two-stage framework: (1) diverse ad text sampling via one-shot in-context learning, using retrieval-augmented generation (RAG) to provide exemplars with chain-of-thought (CoT) reasoning; (2) CTR-driven preference optimization from online feedback, which weighs preference pairs according to their CTR gains and confidence levels. Through our method, the resulting model enables end-to-end generation of high-CTR ad texts. Extensive experiments have demonstrated the effectiveness of our method in both offline and online metrics. Notably, we have applied our method on a large-scale online shopping platform and achieved significant CTR improvements, showcasing its strong applicability and effectiveness in advertising systems.

cs.IR