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Zimeng Huang

Publications and source records attributed to Zimeng Huang.

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Evaluating and Pricing Advertisements in AI-Generated Responses

As search increasingly shifts toward LLM-driven answer engines, advertising is becoming embedded within the generated response itself and should therefore be evaluated for both user utility and commercial value. The key challenge is click-through intent: behavioural logs are unavailable, human annotation resists calibration, and frontier LLM judges conflate intent with linguistic fluency. These gaps compound, as principled pricing presupposes a continuous intent signal, while generating such a signal presupposes supervision that is currently unavailable. We construct the missing supervision through a psychologically grounded agent simulation framework, and distil it into a parameter-efficient evaluator that predicts click-through intent, together with the three companion dimensions of ad quality, as smooth, differentiable estimates. Validated through sign-certain behavioural perturbations, the evaluator surpasses frontier zero-shot judges on relevance sensitivity (79% versus 60-67%), tracks graded content degradation, generalises without error to 103 fictional products, and agrees with human preference in 86% of pairwise judgements across five annotators, with agreement rising in the evaluator's confidence. Upon its estimates we build the pricing layer directly, deriving the unique payment rule under which truthful bidding is optimal, demonstrating it on a best-of-k allocation, and extending the mechanism to non-monotone allocations. The same differentiable signal stands ready as a training objective for ad generation.

cs.AI

NaiAD: Initiate Data-Driven Research for LLM Advertising

Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native advertising comprising 58,999 carefully constructed ad-embedded responses paired with user queries. NaiAD is organized around theoretically grounded evaluation metrics that separately and comprehensively capture user and commercial utility. To mitigate the dimensional collinearity of aligned LLMs, we propose a decoupled generation pipeline that produces structurally diverse samples, ranging from responses that explicitly disentangle stakeholder utilities to responses that are uniformly strong or weak across dimensions. We further provide score labels calibrated by a Variance-Calibrated Prediction-Powered Inference (VC-PPI) framework, aligning automated scoring with human annotations. Mechanistic analyses reveal that successful ad integration relies on reasoning paths that cluster into four distinct semantic strategies. Models leveraging NaiAD internalize these strategies to simultaneously improve user and commercial utility, while enabling independent control over these distinct objectives via in-context learning. Together, these results position NaiAD as a foundational infrastructure for developing future LLM-native ad systems.

cs.LG

AMA-Bench: Evaluating Long-Horizon Memory for Agentic Applications

Large Language Models (LLMs) are increasingly used as autonomous agents in complex, long-horizon applications, where effective memory is critical for sustained performance. Yet existing memory benchmarks are largely dialogue-centric, while real agent memory consists of continuous agent-environment interaction trajectories composed of states, actions, observations, and tool outputs. To address this gap, we introduce **AMA-Bench** (**A**gent **M**emory with **A**ny length), a benchmark for evaluating long-horizon memory in realistic agentic settings. AMA-Bench combines real-world agent trajectories from representative applications with expert-curated QA, as well as synthetic trajectories that scale to arbitrary horizons with rule-based QA. Our study shows that existing memory systems underperform because they fail to capture causal and objective information and rely heavily on lossy similarity-based retrieval. We further propose **AMA-Agent**, a memory system based on causality-graph construction and tool-augmented retrieval. AMA-Agent achieves **57.22%** accuracy on AMA-Bench, outperforming the strongest baseline by **11.16%**. Resources are available at: [https://ama-bench.github.io/](https://ama-bench.github.io/).

cs.AI

MM-OPERA: Benchmarking Open-ended Association Reasoning for Large Vision-Language Models

Large Vision-Language Models (LVLMs) have exhibited remarkable progress. However, deficiencies remain compared to human intelligence, such as hallucination and shallow pattern matching. In this work, we aim to evaluate a fundamental yet underexplored intelligence: association, a cornerstone of human cognition for creative thinking and knowledge integration. Current benchmarks, often limited to closed-ended tasks, fail to capture the complexity of open-ended association reasoning vital for real-world applications. To address this, we present MM-OPERA, a systematic benchmark with 11,497 instances across two open-ended tasks: Remote-Item Association (RIA) and In-Context Association (ICA), aligning association intelligence evaluation with human psychometric principles. It challenges LVLMs to resemble the spirit of divergent thinking and convergent associative reasoning through free-form responses and explicit reasoning paths. We deploy tailored LLM-as-a-Judge strategies to evaluate open-ended outputs, applying process-reward-informed judgment to dissect reasoning with precision. Extensive empirical studies on state-of-the-art LVLMs, including sensitivity analysis of task instances, validity analysis of LLM-as-a-Judge strategies, and diversity analysis across abilities, domains, languages, cultures, etc., provide a comprehensive and nuanced understanding of the limitations of current LVLMs in associative reasoning, paving the way for more human-like and general-purpose AI. The dataset and code are available at https://github.com/MM-OPERA-Bench/MM-OPERA.

cs.LG

DrDiff: Dynamic Routing Diffusion with Hierarchical Attention for Breaking the Efficiency-Quality Trade-off

This paper introduces DrDiff, a novel framework for long-text generation that overcomes the efficiency-quality trade-off through three core technologies. First, we design a dynamic expert scheduling mechanism that intelligently allocates computational resources during the diffusion process based on text complexity, enabling more efficient handling of text generation tasks of varying difficulty. Second, we introduce a Hierarchical Sparse Attention (HSA) mechanism that adaptively adjusts attention patterns according to a variety of input lengths, reducing computational complexity from O($n^2$) to O($n$) while maintaining model performance. Finally, we propose a soft absorption guidance optimization strategy that combines with DPM-solver++ to reduce diffusion steps, significantly improving generation speed. Comprehensive experiments on various long-text generation benchmarks demonstrate the superiority of our DrDiff over the existing SOTA methods.

cs.CL

KABB: Knowledge-Aware Bayesian Bandits for Dynamic Expert Coordination in Multi-Agent Systems

As scaling large language models faces prohibitive costs, multi-agent systems emerge as a promising alternative, though challenged by static knowledge assumptions and coordination inefficiencies. We introduces Knowledge-Aware Bayesian Bandits (KABB), a novel framework that enhances multi-agent system coordination through semantic understanding and dynamic adaptation. The framework features three key innovations: a three-dimensional knowledge distance model for deep semantic understanding, a dual-adaptation mechanism for continuous expert optimization, and a knowledge-aware Thompson Sampling strategy for efficient expert selection. Extensive evaluation demonstrates KABB achieves an optimal cost-performance balance, maintaining high performance while keeping computational demands relatively low in multi-agent coordination.

cs.AI

FuncPipe: A Pipelined Serverless Framework for Fast and Cost-efficient Training of Deep Learning Models

Training deep learning (DL) models in the cloud has become a norm. With the emergence of serverless computing and its benefits of true pay-as-you-go pricing and scalability, systems researchers have recently started to provide support for serverless-based training. However, the ability to train DL models on serverless platforms is hindered by the resource limitations of today's serverless infrastructure and DL models' explosive requirement for memory and bandwidth. This paper describes FuncPipe, a novel pipelined training framework specifically designed for serverless platforms that enable fast and low-cost training of DL models. FuncPipe is designed with the key insight that model partitioning can be leveraged to bridge both memory and bandwidth gaps between the capacity of serverless functions and the requirement of DL training. Conceptually simple, we have to answer several design questions, including how to partition the model, configure each serverless function, and exploit each function's uplink/downlink bandwidth. In particular, we tailor a micro-batch scheduling policy for the serverless environment, which serves as the basis for the subsequent optimization. Our Mixed-Integer Quadratic Programming formulation automatically and simultaneously configures serverless resources and partitions models to fit within the resource constraints. Lastly, we improve the bandwidth efficiency of storage-based synchronization with a novel pipelined scatter-reduce algorithm. We implement FuncPipe on two popular cloud serverless platforms and show that it achieves 7%-77% cost savings and 1.3X-2.2X speedup compared to state-of-the-art serverless-based frameworks.

cs.DC