arXiv subjects

Zitian Guo

Publications and source records attributed to Zitian Guo.

4 recordsLinked to original sources

arXiv2026

Mechanism Design for Generative Engines: From Exploitation toward Win-Win Outcomes

Generative engines are reshaping the web ecosystem by making citations a key mechanism for allocating attention, attribution, and downstream value. This creates a strategic tension: content providers are incentivized to optimize for model citation, while platforms must preserve answer quality and trustworthy attribution. We show that this tension can escalate into citation wars. In repeated simulations, state-of-the-art generative engine optimization (GEO) attacks adapt to conventional defenses by producing citation-seeking rewrites that degrade document quality and introduce unsupported claims. To study this problem, we formulate the supplier--platform interaction as a repeated Stackelberg game with partial monitoring. A local best-response analysis identifies when citation competition approaches an inert stationary outcome. Motivated by this finding, we propose a platform--creator mechanism called VCR based on verifiable-content rewards. Rather than only penalizing suspicious rewrites, the platform also credits rewrites that surface checkable factual substance, aligning creator incentives with answer trustworthiness. Experiments on three benchmarks show that VCR consistently achieves the largest Net defense-utility score, outperforming the strongest baseline by an average of 12.1 percentage points, and produces a win--win outcome under our empirical equivalence criterion.

cs.LG↗

arXiv2026

MLPs are Efficient Distilled Generative Recommenders

Generative recommendation models employing Semantic IDs (SIDs) exhibit strong potential, yet their practical deployment is bottlenecked by the high inference latency of beam-expanded autoregressive decoding. In this work, we identify that standard attention-heavy Transformer decoders represent a structural overkill for this task: the hierarchical nature of SIDs makes prediction difficulty drops sharply after the first token, rendering repeated attention computations highly redundant. Driven by this insight, we propose SID-MLP, a lightweight MLP-centric distillation framework that fundamentally simplifies the decoding paradigm for GR. Instead of executing complex, step-by-step attention mechanisms, our approach captures the global user context in a single operation, decoupled from sequential token prediction. We then distill the heavy autoregressive teacher into position-specific MLP heads, eliminating the dense attention overhead while preserving prefix and context dependencies. Extensive experiments demonstrate that SID-MLP matches the accuracy of teacher models while accelerating inference by 8.74x. Crucially, this distillation strategy can serve as a plug-and-play accelerator for different backbones and tokenizer settings. Furthermore, we introduce SID-MLP++, extending our distillation framework to replace the Transformer encoder, unlocking further latency reductions. Ultimately, our work reveals that decoder-side MLPs distillation is an effective acceleration path for structured SID recommendation, while full encoder replacement offers an additional speed--accuracy trade-off.

cs.IR↗

arXiv2026

How Well Does Generative Recommendation Generalize?

A widely held hypothesis for why generative recommendation (GR) models outperform conventional item ID-based models is that they generalize better. However, there is few systematic way to verify this hypothesis beyond a superficial comparison of overall performance. To address this gap, we categorize each data instance based on the specific capability required for a correct prediction: either memorization (reusing item transition patterns observed during training) or generalization (composing known patterns to predict unseen item transitions). Extensive experiments show that GR models perform better on instances that require generalization, whereas item ID-based models perform better when memorization is more important. To explain this divergence, we shift the analysis from the item level to the token level and show that what appears to be item-level generalization often reduces to token-level memorization for GR models. Finally, we show that the two paradigms are complementary. We propose a simple memorization-aware indicator that adaptively combines them on a per-instance basis, leading to improved overall recommendation performance.

cs.IR↗

arXiv2025

Deterministic-Allocation and Anonymous Joint Advertising in E-commerce Platforms

With the advancement of machine learning, an increasing number of studies are employing automated mechanism design (AMD) methods for optimal auction design. However, all previous AMD architectures designed to generate optimal mechanisms that satisfy near dominant strategy incentive compatibility (DSIC) fail to achieve deterministic allocation, and some also lack anonymity, thereby impacting the efficiency and fairness of advertising allocation. This has resulted in a notable discrepancy between the previous AMD architectures for generating near-DSIC optimal mechanisms and the demands of real-world advertising scenarios. In this paper, we prove that in all online advertising scenarios, when all ad slots must be allocated, previous non-deterministic allocation AMD methods lead to the non-existence of feasible solutions in the vast majority of cases, resulting in a gap between the rounded solution and the optimal solution. Furthermore, we propose JTransNet, a transformer-based neural network architecture, designed for optimal deterministic-allocation and anonymous joint auction design. Although the deterministic allocation module in JTransNet is designed for the latest joint auction scenarios, it can be applied to other non-deterministic AMD architectures with minor modifications. Additionally, our offline and online data experiments demonstrate that, in joint auction scenarios, JTransNet significantly outperforms the considered baselines in terms of platform revenue.

cs.GT↗