arXiv subjects

Zubair Shafiq

Publications and source records attributed to Zubair Shafiq.

At least 19 recordsLinked to original sources

arXiv2026

SoK: Advances and Open Problems in Web Tracking

Web tracking is a pervasive and opaque practice that enables personalized advertising, retargeting, and conversion tracking. Over time, it has evolved into a sophisticated and invasive ecosystem, employing increasingly complex techniques to monitor and profile users across the web. The research community has a long track record of analyzing new web tracking techniques, designing and evaluating the effectiveness of countermeasures, and assessing compliance with privacy regulations. Despite a substantial body of work on web tracking, the literature remains fragmented across distinctly scoped studies, making it difficult to identify overarching trends, connect new but related techniques, and identify research gaps in the field. Today, web tracking is undergoing a transformation, driven by fundamental shifts in the advertising industry, the adoption of anti-tracking countermeasures by browsers, and the growing enforcement of emerging privacy regulations. This Systematization of Knowledge (SoK) aims to consolidate and synthesize this wide-ranging research, offering a comprehensive overview of the technical mechanisms, countermeasures, and regulations that shape the modern and rapidly evolving web tracking landscape. This SoK also highlights open challenges and outlines directions for future research.

cs.CR↗

arXiv2026

Turning Trust to Transactions: Tracking Affiliate Marketing and FTC Compliance in YouTube's Influencer Economy

YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships. Although regulatory agencies like the US Federal Trade Commission (FTC) have issued guidelines to address these issues, non-compliance and consumer harm persist, and the extent of these problems remains unclear. In this paper, we introduce tools, developed with insights from recent advances in Web measurement and NLP research, to examine the state of the affiliate marketing ecosystem on YouTube. We apply these tools to a 10-year dataset of 2 million videos from nearly 540,000 creators, analyzing the prevalence of affiliate marketing on YouTube and the rates of non-compliant behavior. Our findings reveal that affiliate links are widespread, yet disclosure compliance remains low, with most videos failing to meet FTC standards. Furthermore, we analyze the effects of different stakeholders in improving disclosure behavior. Our study suggests that the platform is highly associated with improved compliance through standardized disclosure features. We recommend that regulators and affiliate partners collaborate with platforms to enhance transparency, accountability, and trust in the influencer economy.

cs.CY↗

arXiv2026

Tracking Conversations: Measuring Content and Identity Exposure on AI Chatbots

AI chatbots are becoming a primary interface for seeking information. As their popularity grows, chatbot providers are starting to deploy advertising and analytics. Despite this, tracking on AI chatbots has not been systematically studied. We present a systematic measurement of web tracking on 20 popular AI chatbots. Under controlled settings using a sensitive prompt, we capture and compare network traffic in normal chats and, where supported, private chats. We search for exposure of two categories of information: content, including prompts, prompt-derived titles, chat URLs, and chat identifiers; and identity, including names, emails, account identifiers, first-party cookies, and explicit IP/User-Agent fields in payloads. We find that 17 of 20 chatbots share information with at least one third party. Three chatbots share plaintext conversation text, including both prompt and response snippets, with Microsoft Clarity through session replay. Fifteen chatbots share conversation URLs or chat identifiers with third-party advertising, analytics, or social endpoints. Several chatbots expose user identity through support widgets, analytics, advertising, and session replay tags; in some cases, hashed emails are shared.

cs.CR↗

arXiv2026

FP-Agent: Fingerprinting AI Browsing Agents

AI browsing agents are an emerging class of AI-powered bots capable of autonomously navigating websites. Unlike traditional web bots, AI browsing agents typically operate using real browsers and perform everyday tasks, making them difficult to detect. Yet little is known about whether existing AI browsing agents can be distinguished from humans and one another based on their browser or behavioral fingerprints. In this paper, we present the first controlled measurement study of seven AI browsing agents and human users. Using an instrumented honey website, we collect browser and behavioral fingerprint features while AI browsing agents and humans perform three tasks: flight booking, online shopping, and forum interaction. We then train FP-Agent, a multi-class classifier, to evaluate the discriminative power of these features. We find that browser fingerprints provide limited discriminative power when shared by multiple AI browsing agents. Behavioral fingerprints, however, are distinctive: differences in typing, scrolling, and mouse behavior separate AI browsing agents from humans and one another. In a case study evaluating Cloudflare's bot detection, FP-Agent detects all seven AI browsing agents, whereas Cloudflare detects only one. Our findings show that behavioral fingerprints are a critical component to reliably detect and control this emerging form of web traffic.

cs.CR↗

arXiv2026

SST-Guard: Detecting and Characterizing Server-Side Google Analytics in the Wild

As web browsers increasingly restrict client-side tracking, the web tracking ecosystem is shifting from client-side to server-side tracking (SST). In SST, the browser sends tracking requests to an intermediate endpoint, which then forwards them to the tracker's endpoint, eliminating direct client-to-tracker requests. As a result, existing tracking protections that block requests to known tracker endpoints are rendered ineffective. In this paper, we investigate server-side implementation of Google Analytics, the most widely deployed third-party tracking service on the web today. We also present SST-Guard, a multi-modal, browser-based system for detecting and blocking server-side Google Analytics (sGA). Our key insight is that even when the tracker's endpoints change, sGA must necessarily still collect and share the same semantic information as client-side Google Analytics (e.g., identifiers, event metadata). Therefore, rather than detecting requests to known Google Analytics endpoints, SST-Guard aims to detect underlying artifacts of collection and sharing of these semantic values to any arbitrary endpoint. Operationalizing this insight is challenging because real-world sGA deployments commonly customize endpoints and obfuscate URLs/payloads. SST-Guard addresses this challenge using a value-template approach that employs regular expressions to match semantic value patterns across multiple modalities: network requests, cookies, and the window object. We validate SST-Guard on Tranco top-10k websites, detecting 4.02\% (403) sGA domains with over 93\% accuracy across three modalities, with network request classifier demonstrating the highest accuracy (99.8\%). By deploying SST-Guard in the wild, we find 4.21\% (6,314) of Tranco top-150k websites using sGA.

cs.CR↗

arXiv2026

Understanding Data Collection, Brokerage, and Spam in the Lead Marketing Ecosystem

The lead marketing ecosystem enables collection, sale, and use of personal data submitted via web forms to deliver personalized quotes in high-value verticals such as insurance. Despite its scale and sensitivity of the collected data, this ecosystem remains largely unexplored by the research community. We present the first empirical study of privacy and spam risks in lead marketing, developing an end-to-end measurement framework to trace data flows from data collection to consumer contact. Our setup instruments over 100 health-related lead-generation websites and monitors 200 controlled phone numbers and email addresses to understand downstream marketing practices. We observe sharing of highly personal and sensitive health information to more than 70 distinct third parties on these lead generation websites. By purchasing our own and other organic leads from three major lead platforms, we uncover deceptive brokerage practices, where consumer data is sold to unvetted buyers and often augmented or fabricated with attributes such as health status and weight. We received a total of over 8,000 telemarketing phone calls, 600 text messages, and 200 emails, where calls often began within seconds of form submission. Many campaigns relied on VoIP-based neighbor spoofing and high-frequency dialing, at times rendering phones unusable. Our experiments with phone and email opt-outs suggest phone-based opt-outs to help the most, although all were ineffective at completely stopping marketing communications. Analysis of 7,432 Better Business Bureau (BBB) complaints and reviews corroborates these findings from the consumer perspective. Overall, our results reveal a highly interconnected and non-compliant lead marketing ecosystem that aggressively monetizes sensitive consumer data.

cs.CR↗

arXiv2026

Towards Multi-Stakeholder Vulnerability Notifications in the Ad-Tech Supply Chain

Online advertising relies on a complex and opaque supply chain that involves multiple stakeholders, including advertisers, publishers, and ad-networks, each with distinct and sometimes conflicting incentives. Recent research has demonstrated the existence of ad-tech supply chain vulnerabilities such as dark pooling, where low-quality publishers bundle their ad inventory with higher-quality ones to mislead advertisers. We investigate the effectiveness of vulnerability notification campaigns aimed at mitigating dark pooling. Prior research on vulnerability notifications have primarily explored single-stakeholder contexts, leaving multi-stakeholder scenarios understudied. There is limited attention to complex multi-stakeholder supply chain ecosystems such as ad-tech supply chain, where resolving vulnerabilities often requires coordinated action across entities with misaligned incentives and interdependent roles. We address this gap by implementing the first online advertising supply chain vulnerability notification pipeline to systematically evaluate the responsiveness of various stakeholders in ad-tech supply chain, including publishers, ad-networks, and advertisers to vulnerability notifications by academics and activists. Our nine-month long automated multi-stakeholder notification study shows that notifications are an effective method for reducing dark pooling vulnerabilities in the online advertising ecosystem, especially when targeted towards ad-networks. Further, the sender reputation does not impact responses to notifications from activists and academics in a statistically different way. Overall, our research fosters industry-scale solution to combat ad inventory fraud and fosters future research on feasibility of multi-stakeholder vulnerability notifications in other supply chain ecosystems.

cs.CR↗

arXiv2026

PixelConfig: Longitudinal Measurement and Reverse-Engineering of Meta Pixel Configurations

Tracking pixels are used to optimize online ad campaigns through personalization, re-targeting, and conversion tracking. Past research has primarily focused on detecting the prevalence of tracking pixels on the web, with limited attention to how they are configured across websites. A tracking pixel may be configured differently on different websites. In this paper, we present a differential analysis framework: PixelConfig, to reverse-engineer the configurations of Meta Pixel deployments across the web. Using this framework, we investigate three types of Meta Pixel configurations: activity tracking (i.e., what a user is doing on a website), identity tracking (i.e., who a user is or who the device is associated with), and tracking restrictions (i.e., mechanisms to limit the sharing of potentially sensitive information). Using data from the Internet Archive's Wayback Machine, we analyze and compare Meta Pixel configurations on 18K health-related websites with a control group of the top 10K websites from 2017 to 2024. We find that activity tracking features, such as automatic events that collect button clicks and page metadata, and identity tracking features, such as first-party cookies that are unaffected by third-party cookie blocking, reached adoption rates of up to 98.4%, largely driven by the Pixel's default settings. We also find that the Pixel is being used to track potentially sensitive information, such as user interactions related to booking medical appointments and button clicks associated with specific medical conditions (e.g., erectile dysfunction) on health-related websites. Tracking restriction features, such as Core Setup, are configured on up to 34.3% of health websites and 8.7% of control websites. However, even when enabled, these tracking restriction features provide limited protection and can be circumvented in practice.

cs.CR↗

arXiv2025

COOKIEGUARD: Characterizing and Isolating the First-Party Cookie Jar

As third-party cookies are being phased out or restricted by major browsers, first-party cookies are increasingly repurposed for tracking. Prior work has shown that third-party scripts embedded in the main frame can access and exfiltrate first-party cookies, including those set by other third-party scripts. However, existing browser security mechanisms, such as the Same-Origin Policy, Content Security Policy, and third-party storage partitioning, do not prevent this type of cross-domain interaction within the main frame. While recent studies have begun to highlight this issue, there remains a lack of comprehensive measurement and practical defenses. In this work, we conduct the first large-scale measurement of cross-domain access to first-party cookies across 20,000 websites. We find that 56 percent of websites include third-party scripts that exfiltrate cookies they did not set, and 32 percent allow unauthorized overwriting or deletion, revealing significant confidentiality and integrity risks. To mitigate this, we propose CookieGuard, a browser-based runtime enforcement mechanism that isolates first-party cookies on a per-script-origin basis. CookieGuard blocks all unauthorized cross-domain cookie operations while preserving site functionality in most cases, with Single Sign-On disruption observed on 11 percent of sites. Our results expose critical flaws in current browser models and offer a deployable path toward stronger cookie isolation.

cs.CR↗

arXiv2025

FP-Inconsistent: Measurement and Analysis of Fingerprint Inconsistencies in Evasive Bot Traffic

As browser fingerprinting is increasingly being used for bot detection, bots have started altering their fingerprints for evasion. We conduct the first large-scale evaluation of evasive bots to investigate whether and how altering fingerprints helps bots evade detection. To systematically investigate evasive bots, we deploy a honey site incorporating two anti-bot services (DataDome and BotD) and solicit bot traffic from 20 different bot services that purport to sell "realistic and undetectable traffic". Across half a million requests from 20 different bot services on our honey site, we find an average evasion rate of 52.93% against DataDome and 44.56% evasion rate against BotD. Our comparison of fingerprint attributes from bot services that evade each anti-bot service individually as well as bot services that evade both shows that bot services indeed alter different browser fingerprint attributes for evasion. Further, our analysis reveals the presence of inconsistent fingerprint attributes in evasive bots. Given evasive bots seem to have difficulty in ensuring consistency in their fingerprint attributes, we propose a data-driven approach to discover rules to detect such inconsistencies across space (two attributes in a given browser fingerprint) and time (a single attribute at two different points in time). These rules, which can be readily deployed by anti-bot services, reduce the evasion rate of evasive bots against DataDome and BotD by 48.11% and 44.95% respectively.

cs.CR↗

arXiv2025

Every Keystroke You Make: A Tech-Law Measurement and Analysis of Event Listeners for Wiretapping

The privacy community has a long track record of investigating emerging types of web tracking techniques. Recent work has focused on compliance of web trackers with new privacy laws such as Europe's GDPR and California's CCPA. Despite the growing body of research documenting widespread lack of compliance with new privacy laws, there is a lack of robust enforcement. Different from prior work, we conduct a tech-law analysis to map decades-old U.S. laws about interception of electronic communications--so-called wiretapping--to web tracking. Bridging the tech-law gap for older wiretapping laws is important and timely because, in cases where legal harm to privacy is proven, they can provide statutory private right of action, are at the forefront of recent privacy enforcement, and could ultimately lead to a meaningful change in the web tracking landscape. In this paper, we focus on a particularly invasive tracking technique: the use of JavaScript event listeners by third-party trackers for real-time keystroke interception on websites. We use an instrumented web browser to crawl a sample of the top-million websites to investigate the use of event listeners that aligns with the criteria for wiretapping, according to U.S. wiretapping law at the federal level and in California. We find evidence that 38.52% websites installed third-party event listeners to intercept keystrokes, and that at least 3.18% websites transmitted intercepted information to a third-party server, which aligns with the criteria for wiretapping. We further find evidence that the intercepted information such as email addresses typed into form fields are used for unsolicited email marketing. Beyond our work that maps the intersection between technical measurement and U.S. wiretapping law, additional future legal research is required to determine when the wiretapping observed in our paper passes the threshold for illegality.

cs.CR↗

arXiv2025

Google's Chrome Antitrust Paradox

This Article examines Google's dominance of the browser market, highlighting how Google's Chrome browser plays a critical role in reinforcing Google's dominance in other markets. While Google portrays Chrome as a neutral platform built on open-source technologies, this Article shows that Chrome is instrumental in Google's strategy to reinforce its dominance in the online advertising, publishing, and browser markets. The examination of Google's strategic acquisitions, anticompetitive practices, and implementation of so-called "privacy controls" underlines that Chrome is far from a neutral gateway to the web. Rather, it serves as a key tool for Google to maintain and extend its market power, often to the detriment of competition and innovation in the digital economy. This Article illustrates how Chrome not only bolsters Google's position in online advertising and publishing through practices such as coercion and self-preferencing, but also leverages its advertising clout to engage in a "pay-to-play" paradigm--the cornerstone of Google's larger strategy of market control. It also outlines potential regulatory interventions and remedies by drawing on historical antitrust precedents. Lastly, this Article proposes a triad of solutions motivated by an analysis of Google's abuse of Chrome, including behavioral remedies targeting specific anticompetitive practices, structural remedies involving an internal separation of Google's divisions, and divestiture of Chrome from Google into an independent organization. (Abstract abridged for arXiv. Full abstract available in published version.)

cs.CY↗

arXiv2025

Catching Dark Signals in Algorithms: Unveiling Audiovisual and Thematic Markers of Unsafe Content Recommended for Children and Teenagers

The prevalence of short form video platforms, combined with the ineffectiveness of age verification mechanisms, raises concerns about the potential harms facing children and teenagers in an algorithm-moderated online environment. We conducted multimodal feature analysis and thematic topic modeling of 4,492 short videos recommended to children and teenagers on Instagram Reels, TikTok, and YouTube Shorts, collected as a part of an algorithm auditing experiment. This feature-level and content-level analysis revealed that unsafe (i.e., problematic, mentally distressing) short videos (a) possess darker visual features and (b) contain explicitly harmful content and implicit harm from anxiety-inducing ordinary content. We introduce a useful framework of online harm (i.e., explicit, implicit, unintended), providing a unique lens for understanding the dynamic, multifaceted online risks facing children and teenagers. The findings highlight the importance of protecting younger audiences in critical developmental stages from both explicit and implicit risks on social media, calling for nuanced content moderation, age verification, and platform regulation.

cs.CY↗

arXiv2025

Big Help or Big Brother? Auditing Tracking, Profiling, and Personalization in Generative AI Assistants

Generative AI (GenAI) browser assistants integrate powerful capabilities of GenAI in web browsers to provide rich experiences such as question answering, content summarization, and agentic navigation. These assistants, available today as browser extensions, can not only track detailed browsing activity such as search and click data, but can also autonomously perform tasks such as filling forms, raising significant privacy concerns. It is crucial to understand the design and operation of GenAI browser extensions, including how they collect, store, process, and share user data. To this end, we study their ability to profile users and personalize their responses based on explicit or inferred demographic attributes and interests of users. We perform network traffic analysis and use a novel prompting framework to audit tracking, profiling, and personalization by the ten most popular GenAI browser assistant extensions. We find that instead of relying on local in-browser models, these assistants largely depend on server-side APIs, which can be auto-invoked without explicit user interaction. When invoked, they collect and share webpage content, often the full HTML DOM and sometimes even the user's form inputs, with their first-party servers. Some assistants also share identifiers and user prompts with third-party trackers such as Google Analytics. The collection and sharing continues even if a webpage contains sensitive information such as health or personal information such as name or SSN entered in a web form. We find that several GenAI browser assistants infer demographic attributes such as age, gender, income, and interests and use this profile--which carries across browsing contexts--to personalize responses. In summary, our work shows that GenAI browser assistants can and do collect personal and sensitive information for profiling and personalization with little to no safeguards.

cs.HC↗

arXiv2025

"Hello, is this Anna?": Unpacking the Lifecycle of Pig-Butchering Scams

Pig-butchering scams have emerged as a complex form of fraud that combines elements of romance, investment fraud, and advanced social engineering tactics to systematically exploit victims. In this paper, we present the first qualitative analysis of pig-butchering scams, informed by in-depth semi-structured interviews with $N=26$ victims. We capture nuanced, first-hand accounts from victims, providing insight into the lifecycle of pig-butchering scams and the complex emotional and financial manipulation involved. We systematically analyze each phase of the scam, revealing that perpetrators employ tactics such as staged trust-building, fraudulent financial platforms, fabricated investment returns, and repeated high-pressure tactics, all designed to exploit victims' trust and financial resources over extended periods. Our findings reveal an organized scam lifecycle characterized by emotional manipulation, staged financial exploitation, and persistent re-engagement efforts that amplify victim losses. We also find complex psychological and financial impacts on victims, including heightened vulnerability to secondary scams. Finally, we propose actionable intervention points for social media and financial platforms to curb the prevalence of these scams and highlight the need for non-stigmatizing terminology to encourage victims to report and seek assistance.

cs.CR↗

arXiv2025

Auditing the Compliance and Enforcement of Twitter's Advertising Policy

Online platforms have enacted various policies to maintain a safe and trustworthy advertising environment. However, the extent to which these policies are adhered to and enforced remains a subject of interest and concern. In this work, we present a large-scale audit of adult advertising on Twitter (now X), specifically focusing on compliance with its adult (sexual) content advertising policy. Twitter is an interesting case study in that it -- uniquely from other social media platforms -- allows posting of adult content but prohibits adult content in advertising. We analyze approximately 35 thousand ads on Twitter with respect to their compliance to the adult content ad policy through Perspective API and manual annotations. Among other things, we find that nearly 38% of ads violate Twitter's adult content advertising policy, although the platform eventually removed only about 63% of these non-compliant adult ads. We also find inconsistencies in the moderation of such ads across languages, highlighting the need for more reliable and consistent moderation practices across various languages. Overall, our findings highlight blind spots in Twitter's adult ad policy enforcement for certain languages and countries. Our work underscores the importance of external audits to monitor compliance and improve transparency in online advertising.

cs.CY↗

arXiv2025

AutoLike: Auditing Social Media Recommendations through User Interactions

Modern social media platforms, such as TikTok, Facebook, and YouTube, rely on recommendation systems to personalize content for users based on user interactions with endless streams of content, such as "For You" pages. However, these complex algorithms can inadvertently deliver problematic content related to self-harm, mental health, and eating disorders. We introduce AutoLike, a framework to audit recommendation systems in social media platforms for topics of interest and their sentiments. To automate the process, we formulate the problem as a reinforcement learning problem. AutoLike drives the recommendation system to serve a particular type of content through interactions (e.g., liking). We apply the AutoLike framework to the TikTok platform as a case study. We evaluate how well AutoLike identifies TikTok content automatically across nine topics of interest; and conduct eight experiments to demonstrate how well it drives TikTok's recommendation system towards particular topics and sentiments. AutoLike has the potential to assist regulators in auditing recommendation systems for problematic content. (Warning: This paper contains qualitative examples that may be viewed as offensive or harmful.)

cs.LG↗

arXiv2024

FP-Rowhammer: DRAM-Based Device Fingerprinting

Device fingerprinting leverages attributes that capture heterogeneity in hardware and software configurations to extract unique and stable fingerprints. Fingerprinting countermeasures attempt to either present a uniform fingerprint across different devices through normalization or present different fingerprints for the same device each time through obfuscation. We present FP-Rowhammer, a Rowhammer-based device fingerprinting approach that can build unique and stable fingerprints even across devices with normalized or obfuscated hardware and software configurations. To this end, FP-Rowhammer leverages the DRAM manufacturing process variation that gives rise to unique distributions of Rowhammer-induced bit flips across different DRAM modules. Our evaluation on a test bed of 98 DRAM modules shows that FP-Rowhammer achieves 99.91% fingerprinting accuracy. FP-Rowhammer's fingerprints are also stable, with no degradation in fingerprinting accuracy over a period of ten days. We also demonstrate that FP-Rowhammer is efficient, taking less than five seconds to extract a fingerprint. FP-Rowhammer is the first Rowhammer fingerprinting approach that is able to extract unique and stable fingerprints efficiently and at scale.

cs.CR↗