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arXiv · 1508.05817

Echoes of Persuasion: The Effect of Euphony in Persuasive Communication

Marco Guerini·Gözde Özbal·Carlo Strapparava
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Abstract

While the effect of various lexical, syntactic, semantic and stylistic features have been addressed in persuasive language from a computational point of view, the persuasive effect of phonetics has received little attention. By modeling a notion of euphony and analyzing four datasets comprising persuasive and non-persuasive sentences in different domains (political speeches, movie quotes, slogans and tweets), we explore the impact of sounds on different forms of persuasiveness. We conduct a series of analyses and prediction experiments within and across datasets. Our results highlight the positive role of phonetic devices on persuasion.

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Marco Guerini, Gözde Özbal, Carlo Strapparava. 2015-08-24. Echoes of Persuasion: The Effect of Euphony in Persuasive Communication. https://arxiv.org/abs/1508.05817

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