SearcharxivSearch

arXiv · 1910.13073

Efficient Approximation Algorithms for Adaptive Target Profit Maximization

Abstract

Given a social network $G$, the profit maximization (PM) problem asks for a set of seed nodes to maximize the profit, i.e., revenue of influence spread less the cost of seed selection. The target profit maximization (TPM) problem, which generalizes the PM problem, aims to select a subset of seed nodes from a target user set $T$ to maximize the profit. Existing algorithms for PM mostly consider the nonadaptive setting, where all seed nodes are selected in one batch without any knowledge on how they may influence other users. In this paper, we study TPM in adaptive setting, where the seed users are selected through multiple batches, such that the selection of a batch exploits the knowledge of actual influence in the previous batches. To acquire an overall understanding, we study the adaptive TPM problem under both the oracle model and the noise model, and propose ADG and AddATP algorithms to address them with strong theoretical guarantees, respectively. In addition, to better handle the sampling errors under the noise model, we propose the idea of hybrid error based on which we design a novel algorithm HATP that boosts the efficiency of AddATP significantly. We conduct extensive experiments on real social networks to evaluate the performance, and the experimental results strongly confirm the superiorities and effectiveness of our solutions.

Explore related subjects

Keep this discovery

BibTeXRIS

Keke Huang, Jing Tang, Xiaokui Xiao, Aixin Sun, Andrew Lim. 2019-10-29. Efficient Approximation Algorithms for Adaptive Target Profit Maximization. https://arxiv.org/abs/1910.13073

Cite the original work for its findings. Save a collection to share your selection of sources.

KEEP EXPLORING

Related papers

Link prediction in complex networks via fusing node centrality and local similarity indices

Local similarity indices are widely used in link prediction on complex networks owing to their low computational cost; however, in sparse networks they assign a zero score to every node pair lacking common neighbors, which severely limits their predictive power. A natural remedy is to fuse node centrality indices with local similarity indices: the former provide global importance for the node pair, while the latter capture fine-grained local topology, and the two can be combined into complementary scores within a unified framework. This paper uses PageRank and DomiRank as two representative centrality measures and constructs a centrality--local-similarity fusion framework. The PageRank-based fusion proposed by Charikhi is first generalized to seven classical local similarity indices, and the universality of its improvement is systematically verified on nine real-world network datasets. Furthermore, the DomiRank centrality is introduced to build the DR-MD series of fused indices under a unified weighting coefficient, which overcomes the drawback that the PageRank-based fusion requires index-by-index weight tuning. Results of five-fold cross-validation together with Wilcoxon signed-rank tests show that, under the unified experimental protocol, all DR-MD indices consistently outperform the corresponding local baselines and their PR-MD counterparts on all nine datasets ($p=0.002$), and that the improvements remain robust against perturbations of $\sigma$ and the weighting coefficients within the near-critical parameter plateau; in particular, DR-RA achieves an average AUC of 0.7084, surpassing global methods such as Katz and RWR as well as several advanced similarity indices. The framework is inherently extensible, and its fusion paradigm can be straightforwardly generalized to couple other node centrality indices with local similarity indices.

cs.SI

Chance, Persistent Advantage, and the Generative-AI Era in Open-Source Package Careers

Studies of careers in science, film, music, and books report a common pattern. When a person's most successful work arrives is close to a random draw over the works they produce. How large their successes tend to be, in contrast, follows a stable, person-specific factor. We test whether this pattern holds for open-source software careers and whether it changed when generative AI coding tools arrived. From the complete public record of GitHub push events (2015-2025), we reconstruct 102.2M career works by 6.15M contributors, and for the 908k contributors whose repositories publish packages, we measure each work's impact by how many downstream packages come to depend on it. First, we find that the timing of a career's biggest hit is close to a lottery over their works, as in science and the arts, with a small, replicable lean toward early career that grows as careers get longer. Second, some coders reliably produce higher-impact work than others, but this lasting personal factor accounts for only part of why impact persists (about a fifth in our primary specification); the rest behaves like momentum, success feeding on itself for a period of time. Third, within the same contributors, this structure did not change after ChatGPT's release. The stable factor's weight grew by about as much as it grew for an earlier cohort that simply aged, and subtracting the effect of aging from the effect of generative AI puts the shift at +0.03 (95% CI [-0.22, +0.23]), indistinguishable from zero. The success pattern documented in science and the arts therefore describes open-source careers too, and it shows no detectable break across the arrival of generative AI. These results have implications for how track records on open platforms should be read and on what to expect from generative AI for the careers built on them.

cs.SI

How neighbourhood ideology shapes misinformation belief in densely tied social networks

With the rapid spread of news on social media, understanding the propagation of misinformation is becoming increasingly important. One factor that affects individuals' vulnerability to false information is their ideological predisposition. Despite the large number of agent-based models that focus on social influence as a driver of the spread of false claims, they often fail to explicitly integrate personal ideological biases into belief formation. In this work, we explore how misinformation spreads through the interaction between individuals' ideological biases and social influence. Our model accounts for both the strength of individuals' ideological biases and the extent to which a false claim aligns with their ideology. Social influence modifies the effects of ideological intensity and false claim alignment through network interactions. Notably, the influence of neighbours' ideological intensity on belief is strongly affected by how well those neighbours are connected to one another. These results highlight the importance of considering both network structure and personal ideological biases when modelling misinformation propagation.

cs.SI