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arXiv · 2109.03955

NU:BRIEF -- A Privacy-aware Newsletter Personalization Engine for Publishers

Ernesto Diaz-Aviles·Claudia Orellana-Rodriguez·Igor Brigadir·Reshma Narayanan Kutty
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Abstract

Newsletters have (re-) emerged as a powerful tool for publishers to engage with their readers directly and more effectively. Despite the diversity in their audiences, publishers' newsletters remain largely a one-size-fits-all offering, which is suboptimal. In this paper, we present NU:BRIEF, a web application for publishers that enables them to personalize their newsletters without harvesting personal data. Personalized newsletters build a habit and become a great conversion tool for publishers, providing an alternative readers-generated revenue model to a declining ad/clickbait-centered business model.

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BibTeXRIS

Ernesto Diaz-Aviles, Claudia Orellana-Rodriguez, Igor Brigadir, Reshma Narayanan Kutty. 2021-09-08. NU:BRIEF -- A Privacy-aware Newsletter Personalization Engine for Publishers. https://doi.org/10.1145/3460231.3478884

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