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arXiv · 2305.18373

KAFA: Rethinking Image Ad Understanding with Knowledge-Augmented Feature Adaptation of Vision-Language Models

Zhiwei Jia·Pradyumna Narayana·Arjun R. Akula·Garima Pruthi·Hao Su·Sugato Basu·Varun Jampani
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Abstract

Image ad understanding is a crucial task with wide real-world applications. Although highly challenging with the involvement of diverse atypical scenes, real-world entities, and reasoning over scene-texts, how to interpret image ads is relatively under-explored, especially in the era of foundational vision-language models (VLMs) featuring impressive generalizability and adaptability. In this paper, we perform the first empirical study of image ad understanding through the lens of pre-trained VLMs. We benchmark and reveal practical challenges in adapting these VLMs to image ad understanding. We propose a simple feature adaptation strategy to effectively fuse multimodal information for image ads and further empower it with knowledge of real-world entities. We hope our study draws more attention to image ad understanding which is broadly relevant to the advertising industry.

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Zhiwei Jia, Pradyumna Narayana, Arjun R. Akula, Garima Pruthi, Hao Su, Sugato Basu, Varun Jampani. 2023-05-28. KAFA: Rethinking Image Ad Understanding with Knowledge-Augmented Feature Adaptation of Vision-Language Models. https://arxiv.org/abs/2305.18373

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