Do LLMs exhibit human-like response biases? A case study in survey design

Abstract

As large language models (LLMs) become more capable, there is growing excitement about the possibility of using LLMs as proxies for humans in real-world tasks where subjective labels are desired, such as in surveys and opinion polling. One widely-cited barrier to the adoption of LLMs as proxies for humans in subjective tasks is their sensitivity to prompt wording - but interestingly, humans also display sensitivities to instruction changes in the form of response biases. We investigate the extent to which LLMs reflect human response biases, if at all. We look to survey design, where human response biases caused by changes in the wordings of "prompts" have been extensively explored in social psychology literature. Drawing from these works, we design a dataset and framework to evaluate whether LLMs exhibit human-like response biases in survey questionnaires. Our comprehensive evaluation of nine models shows that popular open and commercial LLMs generally fail to reflect human-like behavior, particularly in models that have undergone RLHF. Furthermore, even if a model shows a significant change in the same direction as humans, we find that they are sensitive to perturbations that do not elicit significant changes in humans. These results highlight the pitfalls of using LLMs as human proxies, and underscore the need for finer-grained characterizations of model behavior. Our code, dataset, and collected samples are available at https://github.com/lindiatjuatja/BiasMonkey