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arXiv · 2403.18317

A Situation-aware Enhancer for Personalized Recommendation

Jiayu Li·Peijie Sun·Chumeng Jiang·Weizhi Ma·Qingyao Ai·Min Zhang
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Abstract

When users interact with Recommender Systems (RecSys), current situations, such as time, location, and environment, significantly influence their preferences. Situations serve as the background for interactions, where relationships between users and items evolve with situation changes. However, existing RecSys treat situations, users, and items on the same level. They can only model the relations between situations and users/items respectively, rather than the dynamic impact of situations on user-item associations (i.e., user preferences). In this paper, we provide a new perspective that takes situations as the preconditions for users' interactions. This perspective allows us to separate situations from user/item representations, and capture situations' influences over the user-item relationship, offering a more comprehensive understanding of situations. Based on it, we propose a novel Situation-Aware Recommender Enhancer (SARE), a pluggable module to integrate situations into various existing RecSys. Since users' perception of situations and situations' impact on preferences are both personalized, SARE includes a Personalized Situation Fusion (PSF) and a User-Conditioned Preference Encoder (UCPE) to model the perception and impact of situations, respectively. We conduct experiments of applying SARE on seven backbones in various settings on two real-world datasets. Experimental results indicate that SARE improves the recommendation performances significantly compared with backbones and SOTA situation-aware baselines.

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Jiayu Li, Peijie Sun, Chumeng Jiang, Weizhi Ma, Qingyao Ai, Min Zhang. 2024-03-27. A Situation-aware Enhancer for Personalized Recommendation. https://arxiv.org/abs/2403.18317

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