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arXiv · 2503.09289

Unmask It! AI-Generated Product Review Detection in Dravidian Languages

Somsubhra De·Advait Vats
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Abstract

The rise of Generative AI has led to a surge in AI-generated reviews, often posing a serious threat to the credibility of online platforms. Reviews serve as the primary source of information about products and services. Authentic reviews play a vital role in consumer decision-making. The presence of fabricated content misleads consumers, undermines trust and facilitates potential fraud in digital marketplaces. This study focuses on detecting AI-generated product reviews in Tamil and Malayalam, two low-resource languages where research in this domain is relatively under-explored. We worked on a range of approaches - from traditional machine learning methods to advanced transformer-based models such as Indic-BERT, IndicSBERT, MuRIL, XLM-RoBERTa and MalayalamBERT. Our findings highlight the effectiveness of leveraging the state-of-the-art transformers in accurately identifying AI-generated content, demonstrating the potential in enhancing the detection of fake reviews in low-resource language settings.

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Somsubhra De, Advait Vats. 2025-03-12. Unmask It! AI-Generated Product Review Detection in Dravidian Languages. https://doi.org/10.18653/v1%2F2025.dravidianlangtech-1.9

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