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arXiv · 2512.04921

The AI Consumer Index (ACE)

Julien Benchek·Rohit Shetty·Benjamin Hunsberger·Ajay Arun·Zach Richards·Brendan Foody·Osvald Nitski·Bertie Vidgen
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Abstract

We introduce the first version of the AI Consumer Index (ACE), a benchmark for assessing whether frontier AI models can perform everyday consumer tasks. ACE contains a hidden heldout set of 400 test cases, split across four consumer activities: shopping, food, gaming, and DIY. We are also open sourcing 80 cases as a devset with a CC-BY license. For the ACE leaderboard we evaluated 10 frontier models (with websearch turned on) using a novel grading methodology that dynamically checks whether relevant parts of the response are grounded in the retrieved web sources. GPT 5 (Thinking = High) is the top-performing model, scoring 56.1%, followed by o3 Pro (Thinking = On) at 55.2% and GPT 5.1 (Thinking = High) at 55.1%. Model scores differ across domains, and in Shopping the top model scores under 50\%. We find that models are prone to hallucinating key information, such as prices. ACE shows a substantial gap between the performance of even the best models and consumers' AI needs.

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Julien Benchek, Rohit Shetty, Benjamin Hunsberger, Ajay Arun, Zach Richards, Brendan Foody, Osvald Nitski, Bertie Vidgen. 2025-12-04. The AI Consumer Index (ACE). https://arxiv.org/abs/2512.04921

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