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arXiv · 2607.04066

DCEDesignSA: A MATLAB-based Graphical User Interface for Discrete Choice Experiment Design Using Simulated Annealing

Yinfu Liu·Yicheng Mao
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Abstract

DCEDesignSA is a freely available MATLAB package for generating Bayesian D-optimal discrete choice experiment designs. It employs Simulated Annealing to efficiently search the design space and maximise the Bayesian D-optimality criterion under user-specified prior distributions. The toolbox features an interactive graphical user interface, enabling researchers without programming expertise to define experimental settings, generate optimal designs, and export survey-ready designs directly to Qualtrics. DCEDesignSA supports interaction terms in utility, no-choice alternatives, and presentation order effects.

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Yinfu Liu, Yicheng Mao. 2026-07-05. DCEDesignSA: A MATLAB-based Graphical User Interface for Discrete Choice Experiment Design Using Simulated Annealing. https://arxiv.org/abs/2607.04066

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