SearcharxivSearch

arXiv subjects

Bart Knijnenburg

Publications and source records attributed to Bart Knijnenburg.

5 recordsLinked to original sources

Personalizing Privacy Protection With Individuals' Regulatory Focus: Would You Preserve or Enhance Your Information Privacy?

In this study, we explore the effectiveness of persuasive messages endorsing the adoption of a privacy protection technology (IoT Inspector) tailored to individuals' regulatory focus (promotion or prevention). We explore if and how regulatory fit (i.e., tuning the goal-pursuit mechanism to individuals' internal regulatory focus) can increase persuasion and adoption. We conducted a between-subject experiment (N = 236) presenting participants with the IoT Inspector in gain ("Privacy Enhancing Technology" -- PET) or loss ("Privacy Preserving Technology" -- PPT) framing. Results show that the effect of regulatory fit on adoption is mediated by trust and privacy calculus processes: prevention-focused users who read the PPT message trust the tool more. Furthermore, privacy calculus favors using the tool when promotion-focused individuals read the PET message. We discuss the contribution of understanding the cognitive mechanisms behind regulatory fit in privacy decision-making to support privacy protection.

cs.HC

Simplify, Consolidate, Intervene: Facilitating Institutional Support with Mental Models of Learning Management System Use

Measuring instructors' adoption of learning management system (LMS) tools is a critical first step in evaluating the efficacy of online teaching and learning at scale. Existing models for LMS adoption are often qualitative, learner-centered, and difficult to leverage towards institutional support. We propose depth-of-use (DOU): an intuitive measurement model for faculty's utilization of a university-wide LMS and their needs for institutional support. We hypothesis-test the relationship between DOU and course attributes like modality, participation, logistics, and outcomes. In a large-scale analysis of metadata from 30000+ courses offered at Virginia Tech over two years, we find that a pervasive need for scale, interoperability and ubiquitous access drives LMS adoption by university instructors. We then demonstrate how DOU can help faculty members identify the opportunity-cost of transition from legacy apps to LMS tools. We also describe how DOU can help instructional designers and IT organizational leadership evaluate the impact of their support allocation, faculty development and LMS evangelism initiatives.

cs.HC

What Are We Optimizing For? A Human-centric Evaluation of Deep Learning-based Movie Recommenders

In the past decade, deep learning (DL) models have gained prominence for their exceptional accuracy on benchmark datasets in recommender systems (RecSys). However, their evaluation has primarily relied on offline metrics, overlooking direct user perception and experience. To address this gap, we conduct a human-centric evaluation case study of four leading DL-RecSys models in the movie domain. We test how different DL-RecSys models perform in personalized recommendation generation by conducting survey study with 445 real active users. We find some DL-RecSys models to be superior in recommending novel and unexpected items and weaker in diversity, trustworthiness, transparency, accuracy, and overall user satisfaction compared to classic collaborative filtering (CF) methods. To further explain the reasons behind the underperformance, we apply a comprehensive path analysis. We discover that the lack of diversity and too much serendipity from DL models can negatively impact the consequent perceived transparency and personalization of recommendations. Such a path ultimately leads to lower summative user satisfaction. Qualitatively, we confirm with real user quotes that accuracy plus at least one other attribute is necessary to ensure a good user experience, while their demands for transparency and trust can not be neglected. Based on our findings, we discuss future human-centric DL-RecSys design and optimization strategies.

cs.IR

Older and younger adults are influenced differently by dark pattern designs

Considering that prior research has found older users undergo a different privacy decision-making process compared to younger adults, more research is needed to inform the behavioral privacy disclosure effects of these strategies for different age groups. To address this gap, we used an existing dataset of an experiment with a photo-tagging Facebook application. This experiment had a 2x2x5 between-subjects design where the manipulations were common dark pattern design strategies: framing (positive vs. negative), privacy defaults (opt-in vs. opt-out), and justification messages (positive normative, negative normative, positive rationale, negative rationale, none). We compared older (above 65 years old, N=44) and young adults (18 to 25 years old, N=162) privacy concerns and disclosure behaviors (i.e., accepting or refusing automated photo tagging) in the scope of dark pattern design. Overall, we find support for the effectiveness of dark pattern designs in the sense that positive framing and opt-out privacy defaults significantly increased disclosure behavior, while negative justification messages significantly decreased privacy concerns. Regarding older adults, our results show that certain dark patterns do lead to more disclosure than for younger adults, but also to increased privacy concerns for older adults than for younger.

cs.HC

Differential Data Analysis for Recommender Systems

We present techniques to characterize which data is important to a recommender system and which is not. Important data is data that contributes most to the accuracy of the recommendation algorithm, while less important data contributes less to the accuracy or even decreases it. Characterizing the importance of data has two potential direct benefits: (1) increased privacy and (2) reduced data management costs, including storage. For privacy, we enable increased recommendation accuracy for comparable privacy levels using existing data obfuscation techniques. For storage, our results indicate that we can achieve large reductions in recommendation data and yet maintain recommendation accuracy. Our main technique is called differential data analysis. The name is inspired by other sorts of differential analysis, such as differential power analysis and differential cryptanalysis, where insight comes through analysis of slightly differing inputs. In differential data analysis we chunk the data and compare results in the presence or absence of each chunk. We present results applying differential data analysis to two datasets and three different kinds of attributes. The first attribute is called user hardship. This is a novel attribute, particularly relevant to location datasets, that indicates how burdensome a data point was to achieve. The second and third attributes are more standard: timestamp and user rating. For user rating, we confirm previous work concerning the increased importance to the recommender of data corresponding to high and low user ratings.

cs.IR