arXiv subjects

Esteban Moro

Publications and source records attributed to Esteban Moro.

At least 55 records · Page 3Linked to original sources

arXiv2015

Nowcasting Disaster Damage

Could social media data aid in disaster response and damage assessment? Countries face both an increasing frequency and intensity of natural disasters due to climate change. And during such events, citizens are turning to social media platforms for disaster-related communication and information. Social media improves situational awareness, facilitates dissemination of emergency information, enables early warning systems, and helps coordinate relief efforts. Additionally, spatiotemporal distribution of disaster-related messages helps with real-time monitoring and assessment of the disaster itself. Here we present a multiscale analysis of Twitter activity before, during, and after Hurricane Sandy. We examine the online response of 50 metropolitan areas of the United States and find a strong relationship between proximity to Sandy's path and hurricane-related social media activity. We show that real and perceived threats -- together with the physical disaster effects -- are directly observable through the intensity and composition of Twitter's message stream. We demonstrate that per-capita Twitter activity strongly correlates with the per-capita economic damage inflicted by the hurricane. Our findings suggest that massive online social networks can be used for rapid assessment ("nowcasting") of damage caused by a large-scale disaster.

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arXiv2015

From seconds to months: multi-scale dynamics of mobile telephone calls

Big Data on electronic records of social interactions allow approaching human behaviour and sociality from a quantitative point of view with unforeseen statistical power. Mobile telephone Call Detail Records (CDRs), automatically collected by telecom operators for billing purposes, have proven especially fruitful for understanding one-to-one communication patterns as well as the dynamics of social networks that are reflected in such patterns. We present an overview of empirical results on the multi-scale dynamics of social dynamics and networks inferred from mobile telephone calls. We begin with the shortest timescales and fastest dynamics, such as burstiness of call sequences between individuals, and "zoom out" towards longer temporal and larger structural scales, from temporal motifs formed by correlated calls between multiple individuals to long-term dynamics of social groups. We conclude this overview with a future outlook.

physics.soc-ph↗

arXiv2015

Daily rhythms in mobile telephone communication

Circadian rhythms are known to be important drivers of human activity and the recent availability of electronic records of human behaviour has provided fine-grained data of temporal patterns of activity on a large scale. Further, questionnaire studies have identified important individual differences in circadian rhythms, with people broadly categorised into morning-like or evening-like individuals. However, little is known about the social aspects of these circadian rhythms, or how they vary across individuals. In this study we use a unique 18-month dataset that combines mobile phone calls and questionnaire data to examine individual differences in the daily rhythms of mobile phone activity. We demonstrate clear individual differences in daily patterns of phone calls, and show that these individual differences are persistent despite a high degree of turnover in the individuals' social networks. Further, women's calls were longer than men's calls, especially during the evening and at night, and these calls were typically focused on a small number of emotionally intense relationships. These results demonstrate that individual differences in circadian rhythms are not just related to broad patterns of morningness and eveningness, but have a strong social component, in directing phone calls to specific individuals at specific times of day.

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arXiv2014

Social media fingerprints of unemployment

Recent wide-spread adoption of electronic and pervasive technologies has enabled the study of human behavior at an unprecedented level, uncovering universal patterns underlying human activity, mobility, and inter-personal communication. In the present work, we investigate whether deviations from these universal patterns may reveal information about the socio-economical status of geographical regions. We quantify the extent to which deviations in diurnal rhythm, mobility patterns, and communication styles across regions relate to their unemployment incidence. For this we examine a country-scale publicly articulated social media dataset, where we quantify individual behavioral features from over 145 million geo-located messages distributed among more than 340 different Spanish economic regions, inferred by computing communities of cohesive mobility fluxes. We find that regions exhibiting more diverse mobility fluxes, earlier diurnal rhythms, and more correct grammatical styles display lower unemployment rates. As a result, we provide a simple model able to produce accurate, easily interpretable reconstruction of regional unemployment incidence from their social-media digital fingerprints alone. Our results show that cost-effective economical indicators can be built based on publicly-available social media datasets.

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arXiv2014

Performance of Social Network Sensors During Hurricane Sandy

Information flow during catastrophic events is a critical aspect of disaster management. Modern communication platforms, in particular online social networks, provide an opportunity to study such flow, and a mean to derive early-warning sensors, improving emergency preparedness and response. Performance of the social networks sensor method, based on topological and behavioural properties derived from the "friendship paradox", is studied here for over 50 million Twitter messages posted before, during, and after Hurricane Sandy. We find that differences in user's network centrality effectively translate into moderate awareness advantage (up to 26 hours); and that geo-location of users within or outside of the hurricane-affected area plays significant role in determining the scale of such advantage. Emotional response appears to be universal regardless of the position in the network topology, and displays characteristic, easily detectable patterns, opening a possibility of implementing a simple "sentiment sensing" technique to detect and locate disasters.

cs.SI↗

arXiv2013

Time allocation in social networks: correlation between social structure and human communication dynamics

Recent research has shown the deep impact of the dynamics of human interactions (or temporal social networks) on the spreading of information, opinion formation, etc. In general, the bursty nature of human interactions lowers the interaction between people to the extent that both the speed and reach of information diffusion are diminished. Using a large database of 20 million users of mobile phone calls we show evidence this effect is not homogeneous in the social network but in fact, there is a large correlation between this effect and the social topological structure around a given individual. In particular, we show that social relations of hubs in a network are relatively weaker from the dynamical point than those that are poorer connected in the information diffusion process. Our results show the importance of the temporal patterns of communication when analyzing and modeling dynamical process on social networks.

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arXiv2013

Limited communication capacity unveils strategies for human interaction

Social connectivity is the key process that characterizes the structural properties of social networks and in turn processes such as navigation, influence or information diffusion. Since time, attention and cognition are inelastic resources, humans should have a predefined strategy to manage their social interactions over time. However, the limited observational length of existing human interaction datasets, together with the bursty nature of dyadic communications have hampered the observation of tie dynamics in social networks. Here we develop a method for the detection of tie activation/deactivation, and apply it to a large longitudinal, cross-sectional communication dataset ($\approx$ 19 months, $\approx$ 20 million people). Contrary to the perception of ever-growing connectivity, we observe that individuals exhibit a finite communication capacity, which limits the number of ties they can maintain active. In particular we find that men have an overall higher communication capacity than women and that this capacity decreases gradually for both sexes over the lifespan of individuals (16-70 years). We are then able to separate communication capacity from communication activity, revealing a diverse range of tie activation patterns, from stable to exploratory. We find that, in simulation, individuals exhibiting exploratory strategies display longer time to receive information spreading in the network those individuals with stable strategies. Our principled method to determine the communication capacity of an individual allows us to quantify how strategies for human interaction shape the dynamical evolution of social networks.

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arXiv2013

Time as a limited resource: Communication Strategy in Mobile Phone Networks

We used a large database of 9 billion calls from 20 million mobile users to examine the relationships between aggregated time spent on the phone, personal network size, tie strength and the way in which users distributed their limited time across their network (disparity). Compared to those with smaller networks, those with large networks did not devote proportionally more time to communication and had on average weaker ties (as measured by time spent communicating). Further, there were not substantially different levels of disparity between individuals, in that mobile users tend to distribute their time very unevenly across their network, with a large proportion of calls going to a small number of individuals. Together, these results suggest that there are time constraints which limit tie strength in large personal networks, and that even high levels of mobile communication do not fundamentally alter the disparity of time allocation across networks.

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arXiv2012

Predicting human preferences using the block structure of complex social networks

With ever-increasing available data, predicting individuals' preferences and helping them locate the most relevant information has become a pressing need. Understanding and predicting preferences is also important from a fundamental point of view, as part of what has been called a "new" computational social science. Here, we propose a novel approach based on stochastic block models, which have been developed by sociologists as plausible models of complex networks of social interactions. Our model is in the spirit of predicting individuals' preferences based on the preferences of others but, rather than fitting a particular model, we rely on a Bayesian approach that samples over the ensemble of all possible models. We show that our approach is considerably more accurate than leading recommender algorithms, with major relative improvements between 38% and 99% over industry-level algorithms. Besides, our approach sheds light on decision-making processes by identifying groups of individuals that have consistently similar preferences, and enabling the analysis of the characteristics of those groups.

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arXiv2012

Social features of online networks: the strength of intermediary ties in online social media

An increasing fraction of today social interactions occur using online social media as communication channels. Recent worldwide events, such as social movements in Spain or revolts in the Middle East, highlight their capacity to boost people coordination. Online networks display in general a rich internal structure where users can choose among different types and intensity of interactions. Despite of this, there are still open questions regarding the social value of online interactions. For example, the existence of users with millions of online friends sheds doubts on the relevance of these relations. In this work, we focus on Twitter, one of the most popular online social networks, and find that the network formed by the basic type of connections is organized in groups. The activity of the users conforms to the landscape determined by such groups. Furthermore, Twitter's distinction between different types of interactions allows us to establish a parallelism between online and offline social networks: personal interactions are more likely to occur on internal links to the groups (the weakness of strong ties), events transmitting new information go preferentially through links connecting different groups (the strength of weak ties) or even more through links connecting to users belonging to several groups that act as brokers (the strength of intermediary ties).

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arXiv2011

Branching Dynamics of Viral Information Spreading

Despite its importance for rumors or innovations propagation, peer-to-peer collaboration, social networking or Marketing, the dynamics of information spreading is not well understood. Since the diffusion depends on the heterogeneous patterns of human behavior and is driven by the participants' decisions, its propagation dynamics shows surprising properties not explained by traditional epidemic or contagion models. Here we present a detailed analysis of our study of real Viral Marketing campaigns where tracking the propagation of a controlled message allowed us to analyze the structure and dynamics of a diffusion graph involving over 31,000 individuals. We found that information spreading displays a non-Markovian branching dynamics that can be modeled by a two-step Bellman-Harris Branching Process that generalizes the static models known in the literature and incorporates the high variability of human behavior. It explains accurately all the features of information propagation under the "tipping-point" and can be used for prediction and management of viral information spreading processes.

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arXiv2011

Individual impact of agent actions in financial markets

We present an analysis of the price impact associated with trades effected by different financial firms. Using data from the Spanish Stock Market, we find a high degree of heterogeneity across different market members, both in the instantaneous impact functions and in the time-dependent market response to trades by individual members. This heterogeneity is statistically incompatible with the existence of market-wide universal impact dynamics which apply uniformly to all trades and suggests that rather, market dynamics emerge from the complex interaction of different behaviors of market participants. Several possible reasons for this are discussed, along with potential extensions one may consider to increase the range of applicability of existing models of market impact.

q-fin.TR↗

arXiv2011

Affinity Paths and Information Diffusion in Social Networks

Widespread interest in the diffusion of information through social networks has produced a large number of Social Dynamics models. A majority of them use theoretical hypothesis to explain their diffusion mechanisms while the few empirically based ones average out their measures over many messages of different content. Our empirical research tracking the step-by-step email propagation of an invariable viral marketing message delves into the content impact and has discovered new and striking features. The topology and dynamics of the propagation cascades display patterns not inherited from the email networks carrying the message. Their disconnected, low transitivity, tree-like cascades present positive correlation between their nodes probability to forward the message and the average number of neighbors they target and show increased participants' involvement as the propagation paths length grows. Such patterns not described before, nor replicated by any of the existing models of information diffusion, can be explained if participants make their pass-along decisions based uniquely on local knowledge of their network neighbors affinity with the message content. We prove the plausibility of such mechanism through a stylized, agent-based model that replicates the \emph{Affinity Paths} observed in real information diffusion cascades.

physics.soc-ph↗

arXiv2010

The dynamical strength of social ties in information spreading

We investigate the temporal patterns of human communication and its influence on the spreading of information in social networks. The analysis of mobile phone calls of 20 million people in one country shows that human communication is bursty and happens in group conversations. These features have opposite effects in information reach: while bursts hinder propagation at large scales, conversations favor local rapid cascades. To explain these phenomena we define the dynamical strength of social ties, a quantity that encompasses both the topological and temporal patterns of human communication.

physics.soc-ph↗

arXiv2010

Patterns of Individual Shopping Behavior

Much of economic theory is built on observations of aggregate, rather than individual, behavior. Here, we present novel findings on human shopping patterns at the resolution of a single purchase. Our results suggest that much of our seemingly elective activity is actually driven by simple routines. While the interleaving of shopping events creates randomness at the small scale, on the whole consumer behavior is largely predictable. We also examine income-dependent differences in how people shop, and find that wealthy individuals are more likely to bundle shopping trips. These results validate previous work on mobility from cell phone data, while describing the unpredictability of behavior at higher resolution.

cs.CY↗

arXiv2009

Market impact and trading profile of large trading orders in stock markets

We empirically study the market impact of trading orders. We are specifically interested in large trading orders that are executed incrementally, which we call hidden orders. These are reconstructed based on information about market member codes using data from the Spanish Stock Market and the London Stock Exchange. We find that market impact is strongly concave, approximately increasing as the square root of order size. Furthermore, as a given order is executed, the impact grows in time according to a power-law; after the order is finished, it reverts to a level of about 0.5-0.7 of its value at its peak. We observe that hidden orders are executed at a rate that more or less matches trading in the overall market, except for small deviations at the beginning and end of the order.

q-fin.TR↗

arXiv2007

Specialization of strategies and herding behavior of trading firms in a financial market

The understanding of complex social or economic systems is an important scientific challenge. Here we present a comprehensive study of the Spanish Stock Exchange showing that most financial firms trading in that market are characterized by a resulting strategy and can be classified in groups of firms with different specialization. Few large firms overally act as trending firms whereas many heterogeneous firm act as reversing firms. The herding properties of these two groups are markedly different and consistently observed over a four-year period of trading.

q-fin.ST↗

arXiv2007

Information diffusion epidemics in social networks

The dynamics of information dissemination in social networks is of paramount importance in processes such as rumors or fads propagation, spread of product innovations or "word-of-mouth" communications. Due to the difficulty in tracking a specific information when it is transmitted by people, most understanding of information spreading in social networks comes from models or indirect measurements. Here we present an integrated experimental and theoretical framework to understand and quantitatively predict how and when information spreads over social networks. Using data collected in Viral Marketing campaigns that reached over 31,000 individuals in eleven European markets, we show the large degree of variability of the participants' actions, despite them being confronted with the common task of receiving and forwarding the same piece of information. This have a profound effect on information diffusion: Firstly, most of the transmission takes place due to super-spreading events which would be considered extraordinary in population-average models. Secondly, due to the different way individuals schedule information transmission we observe a slowing down of the spreading of information in social networks that happens in logarithmic time. Quantitative description of the experiments is possible through an stochastic branching process which corroborates the importance of heterogeneity. Since high variability of both the intensity and frequency of human responses are found in many other activities, our findings are pertinent to many other human driven diffusion processes like rumors, fads, innovations or news which has important consequences for organizations management, communications, marketing or electronic social communities.

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