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Haihong Tang

Publications and source records attributed to Haihong Tang.

At least 19 recordsLinked to original sources
arXiv2026

Beyond Semantic IDs: Encoding Business-Value Ranking into Document Identifiers for Generative Retrieval

Generative Retrieval (GR) formulates retrieval as a sequence-to-sequence generation task, assigning each document a document identifier (DocID) and retrieving it through autoregressive decoding, making DocID design a critical factor in retrieval quality. However, existing schemes based on discrete representation learning suffer from inherent collision issues and create a mismatch between the DocID's encoding objective and the system's business optimization target. To address these limitations, we propose \textbf{Cluster-Ranked Identifier (CRID)}, which decouples DocID into \textit{semantic clustering} and \textit{business-value ranking}, yielding collision-free identifiers that support incremental updates via intra-cluster reranking. We further introduce an analytical framework that decomposes retrieval gains into \textit{personalized preference} and \textit{statistical prior} generalization, revealing how semantic cluster size governs the balance between the two components. Experiments on a Taobao e-commerce corpus of over 300M items show that CRID surpasses the strongest embedding-based retrieval baseline on top-K Hitrate, and delivers +1.06\% GMV in full-traffic deployment.

cs.IR↗
arXiv2026

DCEO: Direct Causal Effect Optimization for Long-Term User Value Modeling in E-commerce Search

Industrial e-commerce search systems ultimately aim to optimize the user-level long-term objective, such as n-day cumulative purchases or gross merchandise value (GMV) per user. However, such objectives are defined at the user level, whereas search ranking is based on item-level scores within each request. Existing methods typically bridge this granularity gap through manually designed multi-objective fusion, where predictions of multiple item-level objectives, such as clicks, carts, purchases, and transaction value, are combined into a ranking score that serves as a proxy for the ultimate objective. Such hand-crafted fusion schemes rely on a small set of manually tuned weights, limiting fine-grained personalization and leading to suboptimal alignment with the ultimate objective. In this paper, we propose DCEO (Direct Causal Effect Optimization), a data-driven framework for learning item-level proxy scores that are better aligned with the ultimate objective. We first aggregate the item-level proxy scores into a user-level proxy metric and quantify its alignment with the ultimate objective using a relative causal effect. We then develop an actor-critic framework, where the critic estimates the ultimate objective for a given user-level proxy metric, and the actor dynamically generates context-dependent fusion weights over multiple objectives to construct the item-level proxy scores and is trained to directly optimize the relative causal effect. Extensive offline experiments and analyses demonstrate the effectiveness and interpretability of DCEO. In addition, DCEO has been deployed in a large-scale industrial e-commerce search system, outperforming the conventional GMV proxy by 0.36% in GMV in a 41-day online A/B test.

cs.LG↗
arXiv2026

Ripple-Pivot Search: Active Parallel Decoding for Diffusion Large Language Models

Diffusion Large Language Models (dLLMs) have emerged as a competitive alternative to autoregressive language models, offering the potential for substantially faster inference through parallel decoding. Existing parallel decoding schedulers typically commit positions only after they meet a per-position criterion, overlooking how early commitments may benefit subsequent decoding. We identify a ripple effect in dLLM decoding: proactively committing a mid-entropy pivot position can induce a pronounced reduction in uncertainty across the remaining masked positions. This uncertainty reduction allows subsequent steps to unmask more tokens in parallel, thereby accelerating the overall decoding process. To exploit the ripple effect, we propose Ripple-Pivot Search (RPS), a novel training-free decoding method that seeks mid-entropy positions as promising candidate pivots (where to decode), and determines their token assignment that yields the greatest downstream benefit via lookahead evaluation (what to decode). Across 3 dLLMs and 4 reasoning and code-generation benchmarks, RPS achieves 4-10$\times$ wall-clock speedup over the standard decoder while preserving generation quality, and improves accuracy over the previous lookahead baseline by up to 5.49% while delivering higher throughput in most settings. When integrated with KV caching, RPS further achieves up to 18$\times$ wall-clock speedup over the standard decoder.

cs.CL↗
arXiv2026

UniScale: Synergistic Entire Space Data and Model Scaling for Search Ranking

Recent advances in Large Language Models (LLMs) have inspired a surge of scaling research in industrial search, advertising, and recommendation systems. However, existing approaches focus mainly on architectural improvements, overlooking the critical synergy between data and architecture design. We observe that scaling model parameters alone exhibits diminishing returns, and that the performance degradation caused by complex heterogeneous data distributions is often irrecoverable through model design alone. In this paper, we propose UniScale, a novel co-design framework that jointly optimizes data and architecture to unlock the full potential of model scaling. UniScale includes two core parts: (1) ES$^3$ (Entire-Space Sample System), a high-quality data scaling system that expands the training signal beyond conventional sampling strategies through intra-domain expansion with hierarchical label attribution and cross-domain searchification; and (2) HHSFT (Heterogeneous Hierarchical Sample Fusion Transformer), a novel architecture that effectively models the complex heterogeneous distribution of scaled data via Heterogeneous Hierarchical Feature Interaction and Entire Space User Interest Fusion, thereby surpassing the performance ceiling of structure-only model tuning. Extensive experiments on large-scale industrial datasets demonstrate that UniScale achieves significant improvements and exhibits clear scaling trends. Online A/B tests on a real-world E-commerce search platform confirm that UniScale consistently outperforms strong production baselines, achieving 1.70% and 2.04% increases in user purchase and Gross Merchandise Value (GMV).

cs.IR↗
arXiv2026

TSGR: Taobao Search Generative Retrieval

Generative retrieval (GR) has demonstrated strong promise for industrial e-commerce search by training a single autoregressive model to directly generate the Semantic IDs (SIDs) of target items. However, existing GR systems are primarily optimized for semantic matching and remain insensitive to item business value: SID construction is value-unaware, and candidates are ranked without access to item side-info. Consequently, high-value items are often missed or deprioritized at the retrieval stage, limiting downstream business impact. This limitation is particularly critical in industrial settings such as Taobao Search, where business objectives are central to system design. To address this, we propose $\textbf{T}$aobao $\textbf{S}$earch $\textbf{G}$enerative $\textbf{R}$etrieval ($\textbf{TSGR}$), a unified generative retrieval framework that incorporates value awareness into both item representation and candidate ranking. 1) For item representation, TSGR introduces $\textbf{Query-aware Parallel SID (QP-SID)}$, which encodes query-conditioned value orderings into the SID construction by building parallel codebooks derived from query-item statistics, so that higher-value and query-relevant items are assigned better token indices. 2) For candidate ranking, we introduce a $\textbf{Value-aware Ranking Module (VRM)}$ that is built upon and jointly optimized with the GR, enabling a single model to seamlessly serve as both retriever and pre-ranker without a dedicated pre-ranking stage. A progressive training pipeline further aligns the model with semantic relevance, user preferences, and business objectives. Offline experiments show that TSGR achieves a 9.16\% improvement in HR@1000, and online A/B tests further validate its effectiveness, yielding gains of +0.43\% in IPV, +1.12\% in Transaction Count, and +1.64\% in GMV. TSGR has been fully deployed in production.

cs.IR↗
arXiv2026

ShopX: A Foundation Model for Intent-to-Item Fulfillment in Agentic Shopping

The wave of AI-native applications is moving shopping beyond page- and feed-based browsing toward intent-driven experiences orchestrated by LLM agents. A common design wraps an LLM around existing search and recommendation pipelines, forcing complex intents through low-bandwidth retrieval or ranking interfaces and leaving a gap between language understanding and item-space fulfillment. Generative recommendation gives LLMs a direct item-space interface through semantic IDs (SIDs), but existing models mainly generate candidates for retrieval rather than translate flexible intents into item-space outcomes. We propose ShopX to address this bottleneck by unifying intent understanding, execution planning, and flexible SID-native item-space operations into a single foundation model. We deploy ShopX in agentic shopping workflows through a model-native item-fulfillment framework with a serving harness that defines a model-facing action protocol and exposes support surfaces for context access, catalog grounding, and state management. Within this framework, ShopX plans and composes SID-based item-space operations such as SID beam-search retrieval, listwise ranking, or product bundling. This model-centric design reduces lossy hand-offs between agent orchestration and item-space execution. To build ShopX, we design semantically recoverable, LLM-operable SIDs and a training recipe that equips a general LLM for flexible multi-turn item-space fulfillment while retaining the knowledge and instruction-following abilities needed by a shopping agent. We evaluate the ShopX framework against tool-mediated agentic systems on single- and multi-turn fulfillment tasks derived from anonymized Taobao production logs, showing that model-native fulfillment improves overall framework behavior, especially on complex or ambiguous requests.

cs.IR↗
arXiv2026

Prompt Generation Technical Report

Generative retrieval has become an increasingly adopted paradigm for industrial search, recommendation, and advertising systems, delivering significant online gains. Most existing work combines user behavior sequences with large language models (LLMs) to model user preferences. In practice, feature engineering remains critical to model effectiveness, yet its complexity slows offline iteration and makes online deployment heavy and hard to reuse, all under tight online latency budgets. The root cause is a tight coupling between feature-processing logic and model architecture, where every feature change touches the training and serving code and resists reuse across scenarios. To break this coupling, we present Prompt Generation (PG), a high-level tokenizer and configuration-driven framework that decouples feature-processing logic from model architecture through two declarative JSON files, which serve as the single source of truth for both offline training and online serving, ensuring feature consistency across the two stages. Organizing features under four types with three composable processing components to assemble and compress heterogeneous features, PG delivers acceleration at three levels: (1)fast training iteration: feature experiments require only configuration changes, with built-in token compression for ultra-long sequences; (2)fast deployment: a new scenario only needs to conform to the PG schema and plug into a universal pipeline, with no scenario-specific engineering; (3)fast online inference: engine applies unified optimizations over the standardized configuration, reducing PG's overhead to a negligible level. PG has been deployed on Taobao Search with statistically significant online A/B uplifts of +0.47% in transaction count and +0.51% in GMV, and has been applied across multiple Taobao search and recommendation teams as the iteration framework for generative retrieval.

cs.IR↗
arXiv2026

TaoSR-AGRL: Adaptive Guided Reinforcement Learning Framework for E-commerce Search Relevance

Query-product relevance prediction is fundamental to e-commerce search and has become even more critical in the era of AI-powered shopping, where semantic understanding and complex reasoning directly shape the user experience and business conversion. Large Language Models (LLMs) enable generative, reasoning-based approaches, typically aligned via supervised fine-tuning (SFT) or preference optimization methods like Direct Preference Optimization (DPO). However, the increasing complexity of business rules and user queries exposes the inability of existing methods to endow models with robust reasoning capacity for long-tail and challenging cases. Efforts to address this via reinforcement learning strategies like Group Relative Policy Optimization (GRPO) often suffer from sparse terminal rewards, offering insufficient guidance for multi-step reasoning and slowing convergence. To address these challenges, we propose TaoSR-AGRL, an Adaptive Guided Reinforcement Learning framework for LLM-based relevance prediction in Taobao Search Relevance. TaoSR-AGRL introduces two key innovations: (1) Rule-aware Reward Shaping, which decomposes the final relevance judgment into dense, structured rewards aligned with domain-specific relevance criteria; and (2) Adaptive Guided Replay, which identifies low-accuracy rollouts during training and injects targeted ground-truth guidance to steer the policy away from stagnant, rule-violating reasoning patterns toward compliant trajectories. TaoSR-AGRL was evaluated on large-scale real-world datasets and through online side-by-side human evaluations on Taobao Search. It consistently outperforms DPO and standard GRPO baselines in offline experiments, improving relevance accuracy, rule adherence, and training stability. The model trained with TaoSR-AGRL has been successfully deployed in the main search scenario on Taobao, serving hundreds of millions of users.

cs.IR↗
arXiv2026

Synthetic Data Powers Product Retrieval for Long-tail Knowledge-Intensive Queries in E-commerce Search

Product retrieval is the backbone of e-commerce search: for each user query, it identifies a high-recall candidate set from billions of items, laying the foundation for high-quality ranking and user experience. Despite extensive optimization for mainstream queries, existing systems still struggle with long-tail queries, especially knowledge-intensive ones. These queries exhibit diverse linguistic patterns, often lack explicit purchase intent, and require domain-specific knowledge reasoning for accurate interpretation. They also suffer from a shortage of reliable behavioral logs, which makes such queries a persistent challenge for retrieval optimization. To address these issues, we propose an efficient data synthesis framework tailored to retrieval involving long-tail, knowledge-intensive queries. The key idea is to implicitly distill the capabilities of a powerful offline query-rewriting model into an efficient online retrieval system. Leveraging the strong language understanding of LLMs, we train a multi-candidate query rewriting model with multiple reward signals and capture its rewriting capability in well-curated query-product pairs through a powerful offline retrieval pipeline. This design mitigates distributional shift in rewritten queries, which might otherwise limit incremental recall or introduce irrelevant products. Experiments demonstrate that without any additional tricks, simply incorporating this synthetic data into retrieval model training leads to significant improvements. Online Side-By-Side (SBS) human evaluation results indicate a notable enhancement in user search experience.

cs.IR↗
arXiv2026

SHE: Stepwise Hybrid Examination Reinforcement Learning Framework for E-commerce Search Relevance

Query-product relevance prediction is vital for AI-driven e-commerce, yet current LLM-based approaches face a dilemma: SFT and DPO struggle with long-tail generalization due to coarse supervision, while traditional RLVR suffers from sparse feedback that fails to correct intermediate reasoning errors. We propose Stepwise Hybrid Examination (SHE), an RL framework that ensures logical consistency through Stepwise Reward Policy Optimization (SRPO). SRPO utilizes a hybrid reward mechanism-combining generative reward models with human-annotated verifiers-to provide fine-grained, step-level signals. To further enhance stability, SHE incorporates diversified data filtering to maintain policy entropy and a multi-stage curriculum learning protocol for progressive skill acquisition. Extensive experiments on real-world search benchmarks show that SHE improves both reasoning quality and relevance-prediction accuracy in large-scale e-commerce settings, outperforming SFT, DPO, GRPO, and other baselines, while also enhancing interpretability and robustness.

cs.AI↗
arXiv2026

Learning to Trust: Dynamic Utilization of Retrieval-Augmented Generation for E-commerce Search Relevance

Accurately estimating query-item relevance is vital for e-commerce ranking and conversion. While Large Language Models (LLMs) excel at reasoning, they often lack specialized knowledge required for long-tail or fast-evolving queries, necessitating Retrieval-Augmented Generation (RAG). However, production environments face three critical challenges: (1) external context is inherently noisy and inconsistent; (2) extreme latency budgets prohibit multi-stage processing or refinement; and (3) the model must simultaneously assess relevance and context-trust within a unified inference pass. We propose DyKnow-RAG, a reinforcement learning framework that teaches LLMs to learn to trust through dynamic utilization of external knowledge. Built on Group Relative Policy Optimization (GRPO), DyKnow-RAG utilizes a dual-group rollout strategy (parametric-only vs. with-context) and a posterior-driven inter-group advantage scaling mechanism. This enables the model to optimize context utilization without human process labels or extra inference overhead. Our pipeline further integrates structured Chain-of-Thought (CoT) and an uncertainty-prioritized RL pool to stabilize training.Offline evaluations show significant Macro-F1 and Accuracy gains, particularly on noise-sensitive query slices. Importantly, DyKnow-RAG has been deployed in Taobao's production system, serving hundreds of millions of active users and billions of daily search requests. Controlled A/B tests demonstrate consistent lifts in key business metrics, including GSB and Item Goodrate, while maintaining a p99 latency under 400ms. This work provides a scalable and deployable paradigm for operationalizing noisy RAG under extreme efficiency constraints of large-scale industrial search.

cs.IR↗
arXiv2026

KARMA: Knowledge-Action Regularized Multimodal Alignment for Personalized Search at Taobao

Large Language Models (LLMs) are equipped with profound semantic knowledge, making them a natural choice for injecting semantic generalization into personalized search systems. However, in practice we find that directly fine-tuning LLMs on industrial personalized tasks (e.g. next item prediction) often yields suboptimal results. We attribute this bottleneck to a critical Knowledge--Action Gap: the inherent conflict between preserving pre-trained semantic knowledge and aligning with specific personalized actions by discriminative objectives. Empirically, action-only training objectives induce Semantic Collapse, such as attention "sinks". This degradation severely cripples the LLM's generalization, failing to bring improvements to personalized search systems. We propose KARMA (Knowledge--Action Regularized Multimodal Alignment), a unified framework that treats semantic reconstruction as a train-only regularizer. KARMA optimizes a next-interest embedding for retrieval (Action) while enforcing semantic decodability (Knowledge) through two complementary objectives: (i) history-conditioned semantic generation, which anchors optimization to the LLM's native next-token distribution, and (ii) embedding-conditioned semantic reconstruction, which constrains the interest embedding to remain semantically recoverable. On Taobao search system, KARMA mitigates semantic collapse (attention-sink analysis) and improves both action metrics and semantic fidelity. In ablations, semantic decodability yields up to +22.5 HR@200. With KARMA, we achieve +0.25 CTR AUC in ranking, +1.86 HR in pre-ranking and +2.51 HR in recalling. Deployed online with low inference overhead at ranking & pre-ranking stage, KARMA drives +0.9% increase in GMV.

cs.IR↗
arXiv2026

AIGQ: An End-to-End Hybrid Generative Architecture for E-commerce Query Recommendation

Pre-search query recommendation, widely known as HintQ on Taobao's homepage, plays a vital role in intent capture and demand discovery, yet traditional methods suffer from shallow semantics, poor cold-start performance and low serendipity due to reliance on ID-based matching and co-click heuristics. To overcome these challenges, we propose AIGQ (AI-Generated Query architecture), the first end-to-end generative framework for HintQ scenario. AIGQ is built upon three core innovations spanning training paradigm, policy optimization and deployment architecture. First, we propose Interest-Aware List Supervised Fine-Tuning (IL-SFT), a list-level supervised learning approach that constructs training samples through session-aware behavior aggregation and interest-guided re-ranking strategy to faithfully model nuanced user intent. Accordingly, we design Interest-aware List Group Relative Policy Optimization (IL-GRPO), a novel policy gradient algorithm with a dual-component reward mechanism that jointly optimizes individual query relevance and global list properties, enhanced by a model-based reward from the online click-through rate (CTR) ranking model. To deploy under strict real-time and low-latency requirements, we further develop a hybrid offline-online architecture comprising AIGQ-Direct for nearline personalized user-to-query generation and AIGQ-Think, a reasoning-enhanced variant that produces trigger-to-query mappings to enrich interest diversity. Extensive offline evaluations and large-scale online A/B experiments on Taobao demonstrate that AIGQ consistently delivers substantial improvements in key business metrics across platform effectiveness and user engagement.

cs.IR↗
arXiv2026

TaoSR1: The Thinking Model for E-commerce Relevance Search

Query-product relevance prediction is a core task in e-commerce search. BERT-based models excel at semantic matching but lack complex reasoning capabilities. While Large Language Models (LLMs) are explored, most still use discriminative fine-tuning or distill to smaller models for deployment. We propose a framework to directly deploy LLMs for this task, addressing key challenges: Chain-of-Thought (CoT) error accumulation, discriminative hallucination, and deployment feasibility. Our framework, TaoSR1, involves three stages: (1) Supervised Fine-Tuning (SFT) with CoT to instill reasoning; (2) Offline sampling with a pass@N strategy and Direct Preference Optimization (DPO) to improve generation quality; and (3) Difficulty-based dynamic sampling with Group Relative Policy Optimization (GRPO) to mitigate discriminative hallucination. Additionally, post-CoT processing and a cumulative probability-based partitioning method enable efficient online deployment. TaoSR1 significantly outperforms baselines on offline datasets and achieves substantial gains in online side-by-side human evaluations, introducing a novel paradigm for applying CoT reasoning to relevance classification.

cs.IR↗
arXiv2026

Retrieval-GRPO: A Multi-Objective Reinforcement Learning Framework for Dense Retrieval in Taobao Search

Dense retrieval, as the core component of e-commerce search engines, maps user queries and items into a unified semantic space through pre-trained embedding models to enable large-scale real-time semantic retrieval. Despite the rapid advancement of LLMs gradually replacing traditional BERT architectures for embedding, their training paradigms still adhere to BERT-like supervised fine-tuning and hard negative mining strategies. This approach relies on complex offline hard negative sample construction pipelines, which constrain model iteration efficiency and hinder the evolutionary potential of semantic representation capabilities. Besides, existing multi-task learning frameworks face the seesaw effect when simultaneously optimizing semantic relevance and non-relevance objectives. In this paper, we propose Retrieval-GRPO, a multi-objective reinforcement learning-based dense retrieval framework designed to address these challenges. The method eliminates offline hard negative sample construction by dynamically retrieving Top-K candidate products for each query during training, while introducing a relevance LLM as a reward model to generate real-time feedback. Specifically, the retrieval model dynamically optimizes embedding representations through reinforcement learning, with reward signals combining LLM-generated relevance scores, product quality scores, and multi-way exclusivity metrics to achieve multi-objective user preference alignment and real-time error correction. This mechanism not only removes dependency on hard negatives but also mitigates the seesaw effect through collaborative multi-objective optimization, significantly enhancing the model's semantic generalization capability for complex long-tail queries. Extensive offline and online experiments validate the effectiveness of Retrieval-GRPO, which has been deployed on China's largest e-commerce platform.

cs.IR↗
arXiv2025

Unbiased Platform-Level Causal Estimation for Search Systems: A Competitive Isolation PSM-DID Framework

Evaluating platform-level interventions in search-based two-sided marketplaces is fundamentally challenged by systemic effects such as spillovers and network interference. While widely used for causal inference, the PSM (Propensity Score Matching) - DID (Difference-in-Differences) framework remains susceptible to selection bias and cross-unit interference from unaccounted spillovers. In this paper, we introduced Competitive Isolation PSM-DID, a novel causal framework that integrates propensity score matching with competitive isolation to enable platform-level effect measurement (e.g., order volume, GMV) instead of item-level metrics in search systems. Our approach provides theoretically guaranteed unbiased estimation under mutual exclusion conditions, with an open dataset released to support reproducible research on marketplace interference (github.com/xxxx). Extensive experiments demonstrate significant reductions in interference effects and estimation variance compared to baseline methods. Successful deployment in a large-scale marketplace confirms the framework's practical utility for platform-level causal inference.

cs.AI↗
arXiv2025

RecIS: Sparse to Dense, A Unified Training Framework for Recommendation Models

In this paper, we propose RecIS, a unified Sparse-Dense training framework designed to achieve two primary goals: 1. Unified Framework To create a Unified sparse-dense training framework based on the PyTorch ecosystem that meets the training needs of industrial-grade recommendation models that integrated with large models. 2.System Optimization To optimize the sparse component, offering superior efficiency over the TensorFlow-based recommendation models. The dense component, meanwhile, leverages existing optimization technologies within the PyTorch ecosystem. Currently, RecIS is being used in Alibaba for numerous large-model enhanced recommendation training tasks, and some traditional sparse models have also begun training in it.

cs.IR↗
arXiv2025

Harness Local Rewards for Global Benefits: Effective Text-to-Video Generation Alignment with Patch-level Reward Models

The emergence of diffusion models (DMs) has significantly improved the quality of text-to-video generation models (VGMs). However, current VGM optimization primarily emphasizes the global quality of videos, overlooking localized errors, which leads to suboptimal generation capabilities. To address this issue, we propose a post-training strategy for VGMs, HALO, which explicitly incorporates local feedback from a patch reward model, providing detailed and comprehensive training signals with the video reward model for advanced VGM optimization. To develop an effective patch reward model, we distill GPT-4o to continuously train our video reward model, which enhances training efficiency and ensures consistency between video and patch reward distributions. Furthermore, to harmoniously integrate patch rewards into VGM optimization, we introduce a granular DPO (Gran-DPO) algorithm for DMs, allowing collaborative use of both patch and video rewards during the optimization process. Experimental results indicate that our patch reward model aligns well with human annotations and HALO substantially outperforms the baselines across two evaluation methods. Further experiments quantitatively prove the existence of patch defects, and our proposed method could effectively alleviate this issue.

cs.LG↗